Today we are in step #6 of our Google Ads optimization series.
We are going to be looking at search partners.
What are search partners?
We'll get right to it.
Hi.
I'm Mike Mancini with PPC Video Training.com.
Thanks so much for joining us on step six.
Today we're looking at search partners, what are they, and are they any good.
I'm going to show you a couple of examples here, so you can get an idea of how they can
and cannot work.
Here we are in the settings.
A lot of people do not realize that as when they go in and they're setting their campaigns
up, they go through and they want to do the search network, but what happens is this is
automatically checked, include Google Search Partners.
What are the Google Search Partners?
Google Search Partners are a collection of other search engines and webpages like AOL.com,
Lycos, Ask.com, and you'll also find them on other websites like Amazon, Washington
Post.
What it is, is if you do a search on one of those websites, it is using Google Search
Network.
Those are partners that are using Google's product.
Essentially, if you include search partners, you're saying to Google, "Hey, if somebody
does a search on Google.com, we want our ads to show up, obviously.
But if somebody does a search on one of those other networks, we want our ads to show up
there as well."
A lot of people intuitively say, "Yeah.
Absolutely.
I want it showing up wherever I can have it show up."
But I want to show you a couple of examples here of where it works and where it doesn't.
Go and open your campaign.
This is a real-world campaign.
Then I want you to go up and I want you to change the dates to say all time.
Once your results are shown up here, go up here and click on segment, and go down and
click on network with search partners.
This will open up some additional statistics here.
As we can see in this campaign, we have had 443 conversions when people are on Google.com.
However, from the search partners, we have had 87 conversions.
Now, that's great, but let's look at some of the results.
If I were to take a look at this initially, I would see that the click through rate is
only .47%.
Now, if you see that, typically, your click through rates on the search partners are always
going to be lower.
However, our cost per click is also about 40 cents lower.
Here's where it gets really interesting.
Our cost per conversion is less than half of what it is on the Google Search Network.
Now, that could be for a number of reasons.
Maybe it hadn't been running since this campaign started.
We can't explain what that is right now without looking into it further.
But here's an example where the search partners have done extremely well, and we would obviously
want to leave that checked.
Let's go take a look at a different campaign.
Now, this is for a client, and they've got a few different campaigns working here.
But in these instances, you can see that, overall, this Google campaign has had 126
conversions at $23 a conversion.
But from the search network, the whole time this has been running, it's only had two,
and our conversions are almost double.
Our click through rate is obviously lower.
We said that was going to happen.
Our cost per click was cheaper, but our conversions are almost double.
Here's another campaign.
1,100 conversions at $17.26.
In this particular case, the search partners have had 14 conversions and at $10 more a
conversion in this case, as well.
This is an instance where we did stop the search partners because the cost just wasn't
... We would rather take this $403 from this part and put it right towards this and get
conversions at $17.
But in this case, of course we want to keep it running.
We're getting conversions at a ridiculously low rate compared to the rest of our campaign,
and we want to leave that checked.
If you want to turn on or turn off the Google Search Partners, go into your settings area,
go under networks, open that area up, and then here's the checkbox.
If you check it, they're on.
If you uncheck it, they're off.
Make sure you click save.
Do me a favor.
Let us know in the comments below after you have checked this out, what are you seeing?
Are you seeing a lot of conversions?
If so, give us a percentage.
Take that percentage number, 10, 20, 30, whatever it is percent, and put it in the comments
below.
Let us know how your campaigns are performing.
Do me a favor.
Make sure you go up and subscribe so that you can get notified when we release step
seven of our Google Ads optimization series.
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