- Greetings, everyone.
This is your fat and sassy YouTube expert,
Derral Eves.
Now I know a lot of you really would like
to make more money on YouTube,
and we talked about all the different ways
that you can actually do that,
and honestly, one of the most powerful ways
and most lucrative ways to do that
is through sponsorship.
And if you think it's a difficult thing,
you really need to watch this video,
you need to stay tuned.
- [Voiceover] derraleves.com
- Now in previous videos, we actually
discuss many options to make money
on YouTube, and we discussed in detail
that it's a really effective way.
And I know a lot of you right now
watching this video are like saying,
"Well, you know, my channel's not big enough,"
or "I can't attract the right sponsors."
And we had a series of videos that actually
discussed about sponsorship,
and a service called Famebit, which I really
think's a great idea and they're starting
really to take hold.
And we actually found one of my subscribers
trying to figure out who would be a great,
great fit, and we could kind of walk them
through the application process.
Well, we did that, and we wanted
to have a results video, so this is
actually a results video from one
of my subscribers going through the process
of Famebit, and it's Patty.
How you doing, Patty?
- I'm doing great, Derral, how are you?
- I'm doing fantastic.
Thank you so much for coming on
and having this conversation.
- [Patty] I love it!
- Me, too.
So anyway, why don't you just give us
a brief overview of what your channel's about,
just so that, you know, some new viewers
can get some background on it.
- Okay, Derral, well I am, I guess
I would be considered maybe a beauty
and lifestyle channel.
I do a lot of the beauty things
that the beauty channels do,
and I also do some decorating.
Just some blogging outdoors,
show them the area where I live,
and just talking.
- That's great.
And how long have you been doing it for,
and how many subscribers do you have?
- I have a little over 12,000 subscribers.
Thank you, Derral.
And also, I've been doing this
seriously a couple of years.
- Now, Patty, you have an amazing channel,
I just, I actually subscribe to your channel,
and I wanted to kind of see what you're doing.
And it looks like you're getting
some momentum, and that's the reason
why I picked you when we went through this
application process to show you actually
how to get some sponsorship,
and so why don't you kind of talk about
what type of sponsorship deals did you
actually get, since the time that we
submitted the first applications.
How long did it take to get word back
from the sponsors that were willing to work with you,
and kind of the process.
- Okay, Derral, well when we did the training
initially, it was for the Fit Tea, and I submitted
that proposal, and it took awhile for me
to hear from them, to be honest with you.
But in the meantime, I went ahead,
- [Derral] How long, how long was awhile, on that?
- Probably, I'm thinking maybe a couple
of weeks for that one.
I heard from some of the other ones
that I submitted before I heard
from Fit Tea.
One of them I heard from maybe within
48 hours, it was really quick.
It surprised me.
But, so it was Fit Tea, actually, I sent a proposal
for a mineral of makeup, I use mineral makeup,
I thought I would be perfect for mineral makeup.
And the company contacted me,
again, fairly quickly and told me that
they really were not interested in me doing anything
with the mineral makeup, but they had a skin care line.
Would I be interested in that, and of course
I said yes, you know, skin care is right down
my alley, so,
- So, you submitted quite a few applications
after we went through the process,
and you got immediate feedback
from one of them, and one of them
says, maybe this product's not good,
but this other one would be better,
and you said?
Yes?
- Yes, we negotiated, a little bit, you know.
On the fee, and,
that was that.
- Now that's what I like to hear.
Because a lot of people think
that sponsorships are difficult to get,
and they can be.
But with a service with Famebit,
it puts the sponsors right with the creators,
so you can have that conversation.
So you submitted an application,
and they're like, well, we looked
at your channel, that would be great,
but we have a better product that we'd
like to do, and then you kind of negotiated
with them on price.
My question to you, though, and this
is a very, very important question,
is with that sponsorship deal that you actually got,
did you actually make more money than you
usually do with Adsense?
Through the different sponsorships?
- Absolutely, absolutely.
- [Derral] So, I'm sorry, go ahead.
- I made quite a bit more money.
- So you had more money through a sponsorship
deal that you were doing the pre-roll ads,
and the ads on your videos, which is great.
And so it's a way to supplement it, because
you might not get a sponsorship deal
every week, or every month,
you know, or whatever.
And this is a great way to say, okay,
I know I'm going to get 'X' amount in ad revenue
and this sponsorship deal can bring in a lot
more from there.
How has that kind of changed
your perspective, because I know,
you were a little skeptical when
we first started, Patty,
about getting a sponsor,
and having a sponsor like your channel,
because you thought your channel
was too small.
- Well, it has changed.
I've found that there are people who like me.
I sort of have a niche.
Derral, I'm 71, almost 72 years old,
and I'm way above that
typical beauty YouTuber.
So, it's.
My husband just walked in.
It's, you know.
I was a little bit afraid of that, so,
I mean, I've been really pleased
that the brands have been interested
in me at my age.
- You know, and that's the thing,
you have a niche, you have a following,
and there are brands looking for your
specific niche, and a lot of people
think, oh, you know, well, that's great for her,
but it can't happen to me.
But the reality is is just getting in front
of the right people that are looking
to target that same group.
Because if you literally congregate
an audience, and you get an audience
watching you consistently,
there is always, I don't care what you do,
there's always someone looking
to do some promotion there.
Would you agree wtih that, Patty?
- [Patty] Definitely, yes.
- So, let's talk about some of the things
that you learned.
So, we went through the application process,
to be very direct, because you realized
using Famebit, there's the people
that are actually looking for creators
do these sponsorship deals has
quite a bit of information.
What did you learn through the application process?
What works, what doesn't work?
What advice would you give the viewers here today?
- Well, you know, Derral, pretty much
I've followed the process that you taught me.
The three steps.
And, you know that seemed to work for me,
so naturally, I stayed with that.
- And anyone that's watching this, if you have
any questions about the three steps,
in the description below, you'll be able
to find the link, and you'll be able
to watch that specific video where
we talk about the three steps of attracting
that specific sponsor,
through the application process.
So, you can check that out.
Was there anything that you learned
that you would like to discuss?
- Oh, gosh.
Well, I did learn that you're not going
to get every sponsorship that you
sent a proposal on.
I think some of the ones that I thought
I would be better at,
that would be better suited
for my channel, you know, didn't like me.
Or didn't want me.
- Now, you told me before we were
doing this live interaction,
you were telling me about someone
that accepted your proposal, but then
rejected it.
Could you tell us about that?
- Yes, I had a brand,
right off the bat, we agreed to everything.
They were fairly quick coming back to me,
we agreed on the price, the whole nine yards.
They sent me the product, even,
to use, and then when I was ready,
when I was ready to do the video,
I realized that it had not been funded.
So, I started having communication
with Famebit, because you never want
to film the video, I learned that.
You never want to film that video until
the funding is there, and you're ready to go.
So, like I say.
Through working with Adam at Famebit,
we realized that it had not been funded,
and further investigation, the company said
they had just really changed their mind
about me.
- Yeah, and a lot of creators would take that hard.
Because you go, okay, they accepted me,
we worked out a deal.
But that's kind of the nature of the business.
That's kind of the way that it works.
Until they fund,
it's literally up in the air from there.
- Derral, may I say something about that?
- [Derral] Yes.
- Also, I accepted a proposal.
We agreed to the money, the whole nine yards.
And after really thinking about it,
I realized that that product
definitely was not for my channel.
You know, it was something that,
for me personally,
I guess I was okay with, but I just didn't feel
like it was a good fit for my channel,
and I didn't think my viewers would like it.
And I made the contact with them
through Facebook, and told them that
I would not do it.
- So, you did the exact same thing that they did.
And so, it wasn't too late, before you made
the video, you were able to get out of that as well.
So, that's great, that's great.
Some other things, and you know,
I've listened to a lot of creators,
and I've actually, for my own channel
have used Famebit, and you know,
for other creators that I help as well,
and one thing that I do know,
I do know this for a surety.
If you want to be paid fast, you gotta use PayPal.
Okay, at PayPal, you'll immediately get money
within 48 hours, they'll just pretty much put it
in your PayPal account.
If you want the slow way, to get your money,
then you want to do it through a check.
Okay, and the slow way would be
you know, once it gets processed,
and you know, bigger corporations and companies
like Famebit.
Famebit's not the biggest, but they have a process,
they have an accounting department, and so on,
the way that it works is they'll submit that request,
and then it puts it in a pile,
and then they cut checks,
maybe once a month, twice a month
to pay their bills, and then it takes time
to go from there.
So if you miss the cut-off
you might be six, maybe even seven weeks
before you get paid, and that's actually
a natural thing that occurs with bigger
corporations that use that type of method.
Now, if you want to be paid quick,
with Famebit, Patty, would you agree with me,
that they need to use PayPal?
- Absolutely, absolutely.
- And I think that's the difference right there.
And the reality, guys, if you're really serious
about sponsorship, if you're really serious
about doing it,
literally focus in on what you're trying
to accomplish on YouTube.
Start making great quality videos
that attracts a certain demographics,
and then you can use services like Famebit
to look for sponsors that are looking
for your type of content.
Now, I know a lot of people,
when I was reading through the comments,
they are really, really, really concerned
about, you know, it's more, you know
for beauty and fitness for Famebit,
but as of late, you know as we were going
through, Patty, what would you say
what the sponsors are actually looking for?
Who would you say, what type
of channels would you say they're actually
looking for?
- Well, just within the past few weeks,
it seems like there are a lot of gaming,
and menswear, men's products.
There's just more of a variety there
I think for everyone.
A lot of apps, those types of things.
It's very, a lot of different things.
- You know, and that's the thing is
they're going to continue to expand,
the sponsors.
Because the reason how they make money
is when they put the deals together.
They get a percentage.
So that percentage is, if you're doing
a deal for a hundred dollars, they take
a percentage out of that hundred dollars,
to negotiate that deal.
That's how this Famebit
gets paid, that's how the creators get paid,
and the sponsors actually gain value
you know, getting that more,
bigger exposure to their audience.
Or potential clients
through creators like you.
Well, Patty, thank you so much for coming on.
Was there any last words of advice?
Wisdom, words of wisdom.
that you'd like to give the subscribers
on my channel?
- Well, you know, Derral, I think
you should just go for it.
I think that it's been
a learning experience for me.
It's been fun, it's been something fun
for me to do.
It's given me an opportunity
to show my viewers, my subscribers
products that I had not even heard of before.
And I was a little bit worried in the beginning
that my subscribers may not like the sponsored
videos, but I'm finding that
I think if I did too many, they would,
but I want to keep that at a level
where they're accepting of it, too.
I don't want all of my videos
to be sponsored.
So, I'm going to continue to do it.
I'm going to only go after products
that I truly feel will fit with my audience.
- Yeah, and I would say, and I really
appreciate you bringing this up,
I would really say don't become
one of those channels that just creates
videos to promote a product.
You know that's not why people
actually subscribe to you.
But do products that would complement
your audience, but don't literally
sell yourself during the process.
Just do a great review.
You know, if you don't like the product,
say you don't like the product.
And that's the reality of it.
You don't have to do it.
I would only do the things you actually like,
and bring benefit back to the viewer.
And when you do that, guess what guys?
That's where these things will actually
work for you, and you can literally
make a lot more money
through sponsorship than you do
with the Adsense revenue that's generated.
And when you combine both of them,
you make a lot more money
through that as well.
Well, thank you, Patty, so much
for coming on, and all of you
that are interested in sponsorship,
I have a few videos
that if you really, really want
to learn more about sponsorship,
and also the application process
that Patty went through,
through Famebit.
You can check out the videos here.
And then also for those that have
not subscribed, what are you waiting for?
Subscribe, click right here.
Subscribe to my channel.
I have a lot of great things coming out.
You're going to see a lot more live interaction,
just because I like it.
I think it's fun, I think it's engaging,
and I think this is where YouTube
and everything's going is
through live interaction.
So thank you so much for coming on,
and have a wonderful and productive day.