- How to grow a brand new TikTok account, fast,
step by step.
Today, I'm going to show you how you can grow
a brand new TikTok account.
You've probably seen accounts getting millions of views,
followers, and engagement completely out of the blue
in the past year.
And that's one of the coolest things about TikTok.
You don't need to be a celebrity
in order to grow an account pretty much overnight.
I can't tell you anything that would be guaranteed
to generate millions of followers and views,
but in the last six months,
I've grown my account from zero to over 30,000 followers.
I haven't been able to grow that fast in other platforms
in the last couple years, because they're too competitive.
But with TikTok, which is a relatively new platform,
not only have I grown my account,
but I've also had hundreds and thousands of views
in three of my videos.
If you ask me, that's not too shabby.
And I haven't been able to get that number of views
on Instagram, for example.
So here are a few things that the most popular accounts
have in common and you should apply
if you want to grow on TikTok.
Step one, find inspiration.
If you haven't been around on TikTok for a while
you probably don't have many great ideas
of what works best on that platform`.
I can tell you that the type of content
that works on TikTok is pretty much different
from what you see working on
Facebook or YouTube and Twitter, for example.
Even if you're used to seeing lots of high performing Reels
on Instagram,
which is a very similar type of content,
you can learn a lot from checking TikTok accounts
that are booming.
What you want to learn is the different types of formats
that they're using, their editing style,
and how they go about publishing educational content,
entertainment content, and other types of content
that you may be interested in for your brand.
But here's the thing,
you should limit how many sources of inspiration
you're using.
Don't get overwhelmed by trying to model after
too many different accounts.
Pick two or four creators that are similar to you,
but don't pick huge creators
with more than a million followers.
Now, with these creators,
you want to find their high impact content.
Look at the videos that these creators created
when they're starting off that generated millions of views.
The ones that helped them break through the algorithm,
to help them get the following.
Model after that.
Step two, plan your content topics
to appeal to a broad audience.
On other platforms,
it's great when you niche down
and try to service a particular audience.
But with TikTok, when you're just starting,
that's when it's better if you don't put yourself
inside a small box that'll limit your ability to grow.
Go as broad as possible in terms of the topics
that you're approaching.
Try different content formats, such as vlogs, tips,
educational videos, entertainment videos,
heck, even dancing videos,
and then see what performs the best,
so that you can focus more on it in the future.
As you learn from your audience
about what's the most appealing for them,
then you can start gradually nicheing down
to more specific areas and topics.
Step three, in your first month create a content calendar
to post a few content pieces each day
and record them in batches.
Just like now, I'm not recording one video
that you're seeing here, I record 16 at a time.
When you're starting out,
what you should be focusing on is learning.
So that way you can optimize as you go along.
And in order to learn fast,
you should be trying going to publish three to five times a day
so you can start collecting as much data as possible,
and then of course over time if you want to slow down,
you can.
If you don't want to record content every day, that's okay.
The best thing to do is plan at least
one week's worth of content at once.
And then just record that entire batch at the same time.
Step four, spend some time understanding content formats
that are the most impactful for you.
And what I mean by that is learning how creators
do amazing introductions in the first few seconds of video.
In other words, they're hooking them in.
Without that, people go to sleep.
Learning how they manage to keep an audience engaged
throughout the middle of their videos is also important.
And then most importantly,
learn how creators are delivering enough value
that gets people to keep coming back and follow them.
When you look at the watch time of your own videos,
you can get a sense of where people are dropping off,
so that way you can continually improve
those areas of your content in the future.
Step five, make sure you use captions in your videos.
Remember, not everyone has sound on,
so make sure you're using captions,
so that way if people are in a public setting,
they can just read and get what your video's all about.
That way, you get more engagement and less people leaving.
Step six, keep track of your critical metrics.
There are a few metrics that'll help you determine
what makes a great piece of content
and what makes a content piece fail.
In terms of performance,
you should be looking at things like views, likes,
comments, shares.
These are really critical.
When it comes to traffic sources,
TikTok allows you to see what features inside the app
are sending you traffic.
It's really important to know
where your traffic's coming from
so you can double down on those sources and get more of it.
You should always leverage what's working for you
and stick with it as long as it's working.
Always of course, you want to keep trying new things as well
but focus the majority of your efforts on the areas
that your metrics are showing that are working
and driving the views and followers and engagement.