- There are some huge changes
to the YouTube monetization policy
and how creators get paid from YouTube ad sense.
So today we're gonna talk about the latest news update
for YouTube monetization
and we're gonna cover a few updates that happen
in late 2020 that you might've missed
and then move into the updates for 2021.
And just so we know, the first update for 2021
that we do have to talk about
is that YouTube is gonna automatically
be placing post-roll ads as the default
for videos that are eligible
for monetization and are over 10 minutes long.
Now, if you're not familiar
with how YouTube monetization typically works
and there have been some major changes,
then, usually you have the ability to place ads
at the beginning of your video
once your videos are eligible for monetization
regardless of video length.
However, once you have other longer video lengths
and you're monetized
you can put additional ad placements videos.
The rule used to be that you could do mid-roll
and post-roll ads on videos that are over 10 minutes long.
Recently in 2020, however YouTube updated
the monetization policy
allowing mid-roll ads to be placed on videos
that are eight minutes long.
So, if it's eight minutes or longer
you can place a mid-roll ad.
This was an update that we actually covered here
on the channel last year.
There've been some other less fun changes.
The YouTube monetization
that the community was not happy about
regarding a few things.
If you are interested in what happened with that video
and why everyone was upset, I'm gonna link to it here
in the info card and description down below,
but, we kind of need to move on to post-roll ads.
Post-roll ads happen at the end of a YouTube video
and you can turn those on.
You can place those manually.
Now, this is going to happen by default automatically
to all of your existing videos that are over 10 minutes long
which means videos in your back catalog,
videos you made weeks or even months ago
are gonna have an ad the end of the video,
the very end of the video.
Now, this is good news for a lot of creators
but there's also something I have to warn you about.
The good news is,
this means that creators are likely to get paid more,
for everybody that makes it to the end of a video,
or, you know, someone has a video going on in the background
and you know, it's an auto play mode.
You're gonna get a monetized view,
likely on the end of that video.
However, there are some creators
who either have chosen to not place ads
at the end of their video for a specific reason
or they're more interested in adding people off
to another video to watch on their channel
or in their playlist.
And so, viewer experience is something I've talked
a lot about when it comes to growing your YouTube channel,
increasing average view iteration, watch time,
all the things that help you grow
and help you with the YouTube algorithm.
There are a lot of videos talking about this
and so when an ad interrupts that viewer experience,
you know, it could make somebody decide
to stop watching a video, click off, it or it could be
that the ad ends up changing the viewers mood.
And so, this is why creators like to control
the experience of where an ad is placed.
Now, there are a lot of creators who don't
and just let YouTube automatically place those ads.
And you know, if you've been a YouTuber
and you are monetized,
then you know that doesn't always work out.
Sometimes it puts it in the most awkward
part of a video possible.
So with this being the new default,
if you want control all over this
you're going to have to manually just take off
the post-roll ads in your video
when it comes to your ad manager.
The same way that when they automatically place
mid-roll ads in videos over eight minutes in length
you have to manually opt out of that
when it comes to these placements
or YouTube is going to place them automatically
and so you won't have full control
over the viewer experience.
But, you will stand to make more money.
So, you know, as long as you feel that
this you're okay with this
and it's something that you don't want to be micromanaging,
then that's fine.
But usually you can get a better viewer experience
by controlling this and putting the ads
where you want them to be
and where it makes sense for your video.
Now there's another major change that we have to talk about.
I will have a detailed dedicated video on this topic
because it's really important.
And it's regarding YouTube taxes.
There's a lot of confusion
about a policy change to YouTube monetization
and the fact that the government
is going to require YouTube, to count YouTube revenues
as royalty income.
So, when YouTubers are filing their taxes
if you are profitable and you've made money from YouTube,
you're monetized, your income is going to be count
as royalty income.
This is a good thing because it kind of helps legitimize
content creators.
There might be some of you who have trouble in the past,
trying to verify proof of income
and explain what you do for a living.
Well, now we're just as legitimate
as any published author or any musician.
So that's actually a good thing in my opinion.
Dedicated video on this coming soon.
The main point of confusion that I want clear up for you
is the idea that YouTube is going to take taxes out for you
and basically like an employer does,
that oh, the taxes are right taking out.
That's not what's gonna happen here.
And in most cases, you should not see the ad revenue
that you're paid out change
in terms of what you're seeing in your dashboard.
There are gonna be exceptions to this,
especially for creators that are U.S citizens
that might be living abroad
and some people who are in other countries.
But again, I will cover that in a dedicated video.
There are some friends of mine
that I want acts to help you with that video
that can speak to that experience personally.
So, I want firsthand accounts.
So, video coming soon.
Another important change the YouTube monetization
is regarding the YouTube memberships feature.
Now, typically the way ad sense revenue works,
most of you are probably familiar with this
at 1000 subscribers and 4,000 hours of watch time,
you can apply to join the YouTube partner program,
and if you are accepted into the partner program,
you get YouTube monetization.
You get paid for the ad views on your videos
when an ad is played and it is a 55 45 revenue split
between you and YouTube the platform
is actually pretty good.
Most platforms don't do revenue sharing with us at all.
Some creators complain that they don't think this is enough.
It's generous and it's set the standard.
Now, other forms of YouTube monetization
like YouTube memberships and super chats
are A 7030 split where we are being monetized
directly by the audience.
With memberships people are paying monthly,
we get 70% of that and the same thing with super chats
people are donating one time, usually during a live stream.
And so we would get 70% of that.
YouTube gets the other 30%.
If someone decides to become you know,
a member of your YouTube channel
and they decided that they wanna do that,
well, you, if they're doing that at $5 a month,
then every month you're getting like $3 and 50 cents.
YouTube is getting a dollar 50.
So you can see how this all works out.
Well, memberships is something that used to require
a larger amount of subscribers
or for you to do live streaming pretty regularly.
It was only something for a handful of content creators.
Now they've opened up to everybody
who hits the 1000 subscriber threshold
and has a monetized YouTube channel.
So this means that your audience can choose
to support you directly with their wallets
and to make sure that your content is profitable, viable,
that you can keep doing this.
And, you know, the good thing about this is it doesn't rely
on advertisers.
So, this is just another way of YouTube
trying to bring options to more content creators
and letting our audience support us
not just with their eyeballs, but with their wallets.
We also need to talk about YouTube shorts.
A lot of you have asked about this.
I am making you tutorial to show you
how to make YouTube shorts.
There actually be a couple of YouTube shorts
on this channel soon
including a YouTube short, telling you about YouTube shorts.
So look forward to that.
It's gonna be kind of meta but YouTube shorts
or something people are curious about
because they're wondering whether or not it helps them
with YouTube monetization,
with the watch time requirements for the 4,000 hours,
et cetera and our YouTube shorts monetized.
And the answer is yes and no.
And this is why I have to make a dedicated video
just about YouTube shorts and how it works.
Basically any of the YouTube shorts,
which are basically like a Tik ToK video,
that stuff is not gonna count
toward the watch time for your monetization,
when it's watched in a mobile device
via the YouTube shorts experience.
However, if it's watched on desktop or a laptop
in the regular YouTube viewing experience on the watch page,
then that will count toward your watch time requirements
for monetization.
However, YouTube shorts can help you get subscribers
which could move you closer to monetization
if you're under 1000 subscribers.
We'll be making a new video
on how to get a thousand subscribers in 2021
because YouTube shorts is something
that now plays a role in that.
And so, if you wanna watch my previous video
on getting 1000 subscribers
that doesn't really rely on YouTube shorts at all
you can go ahead and click the info card
or in the description down below.
As for modernization,
if it's in the regular YouTube watching experience,
it is monetized.
If it's the shorts experience, it's not monetized.
And I think the reason for that is
it's just about the viewing experience
and it's also about the format.
I don't believe that YouTube has a large inventory
of vertical format ads,
and I don't think that YouTube is trying
to that YouTube and Google
are trying to do vertical format ads at the moment.
And even if they did, they wouldn't have a large inventory.
So, that's why those probably aren't monetized.
We'll see if that happens in the future.
The regular video itself is if it's, you know,
watched on desktop or a laptop.
So keep that in mind.
Question of the day.
Are you monetized on YouTube
and what's the most you've made
on YouTube from ad sense in a month.
Lemme know in the comment section.
If you wanna know how to make $100 a day on YouTube
click the video up here.
And if you want to know how to grow
a YouTube channel successfully, then watch the playlist
that I'm recommending here on the screen.
Thank you so much for watching and don't forget.
Go out there and create something awesome today.
Take care.