Hey everyone, Paul here.
In this video, I will be going over three ways you can grow your freelance business.
So whether you're freelancing right now or you're just looking at how you can get started,
these are three ways that you can not only just start freelancing but actually grow it
into a real business that has monthly recurring cash-flow.
Okay so let's jump right in.
The number one way to grow your freelance business is by focusing on your pipeline.
So a lot of times pipelines, and sales funnels and all these different terms are being thrown
around.
What it really means is you're focusing on the funnel and you're focusing on the pipeline.
What that means is you're getting people into your sales cycle.
So if you're a freelancer, and you're providing services online, you need different clients
to be able to provide those services to.
So whether you have a client that's a recurring client and then you don't have them anymore
and you need to get another client, or if you already get a couple clients and you're
ready to start moving up earning more money then what you need to do is start getting
more clients that are paying you.
Now the only way to do that is to continue to focus on filling your pipeline with qualified
clients.
There's a lot of different ways to do that.
I like to start out on freelancing websites like Upwork and Fiverr.
It's a great place where you can go to a place where people are already posting thousands
of jobs, and they're looking for freelancers.
So that's a great place to start.
Then look at referrals, look at Networking, look at the people you know, your friends,
your family, but also if you're freelancing right now some of your previous clients, you'd
be surprised how many of them actually have referrals for you if you just ask.
This is an on-going thing, even if you ask for a referral, a year ago.
Follow up with your database.
Keep networking and find opportunities to continue filling your pipeline.
So that's reason number one, and way #1 on how you can grow your freelance business.
Now way number 2 to grow your freelance business is by focusing on upskilling.
Now Upskilling is basically the process of learning an additional skill or service you
can provide that compliments your initial skill.
So let's say you're an application developer, you can learn a different platform or a different
way to develop apps.
Or let's say you're in marketing and you're working on Copywriting.
You can start to learn how to do Facebook Advertising and Instagram Advertising to combine
those two skills together.
This is what is known as Upskilling and this will really give you the ability to grow your
business because you can charge much higher rates than when you just have one skill or
one service that you are providing.
So look at different ways you can start to expand your knowledge, expand your skillset.
I'm going to put a photo on the screen right now LinkedIn actually came out with an awesome
resource where they have skill training on some of the most in-demand digital positions
right now.
So I encourage you to go check that out, but it's really all about continuing to expand
how much value you can provide to your clients.
So when you start to focus on that, and you start to focus on your pipeline like we just
went over, then you are really going to start to be turning this into a business.
That get's right into the third way to grow your freelance business which is by focusing
on long-term clients.
Now long-term clients are clients that stay with you for multiple months, if not multiple
years.
Now there's a misconception that if you're freelancing, you're just working on "one-time
gigs" you're always looking for that next project and if you're doing that right now,
that's fine but you have to face it that, that's not a real business.
You're going to be focusing on putting.
your time in for what you're getting out and that is not what a business is.
What a business can really provide is value.
So look at securing long-term clients.
Becoming apart of their digital team, and that's where you can really turn this into
a business because then you'll be able to show how much value you are bringing and you're
going to get paid for that every single month.
As opposed to having to just do a one-time project and then starting that process all
over again.
Usually, the most challenging part is that initial period when you get the client, you
do the onboarding, you're getting to know them, getting to know their business.
Once you know that, once you're already providing your skill and you're having success, that
is how you need to focus on growing your business is nurturing that relationship, and showing
them that you really care, and making them a long-term client.
That only happens if it's a win-win for both parties involved and that is why it is so
important like in reason number two, the way number two we just went over, is to Upskill.
To keep expanding your skillset, that's how you're going to get long-term clients.
Then back to the first way, just a re-cap filling your pipeline up is the only way you
can consistently make sure you have that monthly income that's coming.
So I hope this video was helpful breaking down the couple of different ways you can
grow your freelance business.
If you want to learn more, check out the link in the description, I have a brand new free
training on how to build a side hustle or a full-time income working 100% online from
anywhere you want to, so go ahead check that out.
Once again, my name is Paul Mendes and I look forward to your freelance success.