over the last year you guys have seen us kind of veer off the course of just talking about
steel targets we've been playing around with a lot of modern equipment guns like
this night vision and lots of other stuff and the mission has expanded since day one
since 2015 we've known we wanted to make the most amazing strongest most durable steel
targets in the market but our mission is far more than just steel targets but to understand
where we're headed we've got to take a step back into the past and understand where we came from
what is going on guys i hope you are doing well what's going on everybody okay guys we
got a serious company announcement from the ta targets headquarters here's a 3
8 rifle from the outside looking in when you look at ta targets it probably looks like a team that
has it all together and has everything figured out and while it is true that we've been refining
and continuing to pursue perfection through the content and our products that we create
if you look back to 2015 when the seed that is ta targets was planted i can tell you firsthand
that we didn't have everything together i don't know what i was gonna say
this is the part i hate and at the end of the day one of my favorite pieces
of this journey has been seeing what we created in 2015 and then looking at where we are at today
and although we didn't necessarily know in 2015 what our actual mission would be we did know
that we had some core values that we were holding near and dear that would drive every single action
that we would put into place from then until now and we learned a lot of lessons along the
way we learned how to better communicate with you guys we learned how to better
create content that described not only our products but the mission around ta targets
look at this thing it's evil it's evil straight up evil so so guys we're gonna actually cut
them in half on camera so why don't you cut yours in half and on the topic of the mission
you might look on the surface level and say they have it all together and they knew what
they wanted to do from day one but the reality is oftentimes in life the mission evolves over time
and the path that you follow ends up changing and i would be lying if i said in 2015 we knew exactly
what the mission was for ta targets throughout 2017 and 2018 we evolved and we ended up
really redefining what ta targets was about so i want to educate people and i want to help you
when i look at the content of 2015 and where we've come from then it makes me feel really good inside
because i see a team that wasn't necessarily sure of the journey that they were about to embark on
but one thing remained true we stuck to the values and the principles that
started ta targets so that leaves us with more clarity around the mission and what is to come
so that brings us to the beginning of 2021. 2021 was a pivotal year for our entire team
and we know that in our society there was a major cultural shift happening we talk about our mission
at ta targets it's always been more than just creating epic steel target systems there's a
major component to our mission which is educating you and equipping you with the tools you need to
become a better protector so in 2021 what we decided to do was step up our game with that
educational content and put it out at a level that we've never done in the past it's all about
equipping you and training you to become better defenders 2020 brought with itself a record number
of americans going out and purchasing pistols and rifles to be better prepared to protect themselves
five reasons why i think the ar-15 is a better choice than an ak
fast forward to today and our team does have on hand in our warehouse several skids of 556
ammunition today on the range we're going gonna be showing you guys a brand new target system
that is designed specifically for you to work on your pistol fundamentals let's talk about it
what do we do to plan for our range days and what kind of stuff do we
bring so that we get the most out of our range day
the internet say tell us about the ready rig so we tell the internet what about it
and with a good citizen with a gun like this on the table concealed in a backpack
we could potentially take a shooter out of his roll incapacitate him make him stop
today on the range we have a special package from our friends over at zev
they also sent us out a z365 xl
we wanted to just give you a quick video to show you my quote-unquote battle belt
we could do a drake hill
there's a lot of myths about full auto the fact of the matter is it can be extremely effective
is there a realistic role for a regular citizen to use it i don't know it's america i feel like
if you want to use it you should be able to use it but at the end of the day it's heavily regulated
by not only the nfa but the hughes amendment this rifle i set up for home defense all right this is
my bedside rifle this is also my dedicated night vision night fighter if you will rifle
a lot of people get really turned off by the phrase budget it's simply creating
a plan that's trackable that has metrics we're putting our ammunition to use for us
so that's a tax that we pay every single year to be able to build guns like this
so that we can freely talk about them in videos like this that end up sometimes
getting hundreds of thousands of views that are no doubt seen by federal agents
oh you respond with a pistol you respond with a rifle you will be shot and i want to take the
people over here that are saying nothing will happen to me and i'd like to figure
out that middle i need to remove myself as any perception of a threat to start this
off right if you don't have a bad gun get one the performance of the photonics is going to
be very surprising for all of you you're going to be able to tell whether it's a dog or a cat
with this unit this unit if the animal is too far away you're gonna know something's there
the hostage target assembly bolts on any of our adap systems and doesn't matter if you purchase
it in 2015 or 2021 and whether or not we have the newest iphone or the newest fanciest phone
odds are we all have some sort of a camera in our possession
the way that i carry and the things that i'm thinking about when i carry
change we've got a cool drill going on called the pumpkin drill
so you can see how using a shot timer with that part time is giving me that mental notification
okay this is how fast you would have to go in order to get the time that you want
and the reality is one of the best skills you can master with your handgun is trigger manipulation
if you just got into night vision just got your first pbs14
and you're looking for a budget entry-level laser that's an illuminator this is a solid option
so even though 2021 was quite literally a roller coaster
it's been an awesome year but what really drives me and gets me pumped up is the fact that
so many of you have reached out and said that the stuff that we're creating whether that's products
or our content has impacted you in a positive way and ultimately while we want to grow the
company we want to see our sales increase and all the stuff that a normal business wants to do
the biggest driving force behind ta targets and the stuff that we're doing is the fact that we
have a mission to affect culture and change in culture so while it's fun to look back it's fun to
think about the last year and it's super important so that we can plan forward what's most important
is what's to come and guys we can talk about this all night there's a lot of work to be done
so
bye