What's up guys, this is a five-minute video giving you guys a tour of a staged apartment. How to
create the most feel and value for your apartments when you guys put them up for lease. So people can
see themselves and feel themselves at home. If you guys like what we do in these videos, and like the
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What's up guys. So we're here, boots on the ground, in an apartment. I want to show you guys a
few tips on staging an apartment. This is Diamond Ridge, our complex in North Carolina. And this is
a few odd things that you got to do for staging an apartment for showing it for a lease. So this
sounds silly, but you want to make the kitchen look like somebody could actually go in and start
using it. So if you look, I love this. Look the bottle of olive oil sitting here. Well, you know,
whatever. Because it makes it feel like it's homey. There's utensils and a peppercorn thing,
right? Because sometimes you'll think to do that, but you want there to be an emotional connection.
Like, "Oh, I can just start cooking there." But full plants, not a real plant. Seating
arrangements, people can maybe sit and chat. Whether or not they like the apartment here just
feels like you could just put your clothes in here and live in this unit. Nothing loud, art on the
wall. This is just general decor items. Those are the things that you guys want to do in your living
areas, just to make it look like people could literally just bring their stuff in. Don't put TVs
typically in space like this. [inaudible 00:01:23] need people to just visualize
where they would put their stuff. Come on, I'll show you guys a little more in the kitchen.
The biggest question, where do you eat? But it's not a huge eat-in kitchen, you've got to play it
with the space. You want to make it feel like it still flows. Make it feel nice and big, but also
answer the questions they're going to have. Where do I eat you? You eat right here. There
you go. And if you have a guest over, you do one of these, right? So I love these flip top tables
and everything like that. And you can just answer to questions people are going to have.
Where do I eat? Where do I put my cooking utensils? That's all out.
Put some non-offensive, easy to look at art on the wall. It's just general. I
like putting just abstract stuff. So it's not going to offend anybody, but it just kind of...
People just kind of glaze over it, and they can see that it's been decorated somehow. Right?
Just a bed, right? I'm not going to check it out, but it doesn't even need to be like a
fully sleepable mattress bed. This could be, get mattresses super affordable on Amazon, the ones
that just blow up and stuff like that. All you need is a bed, because people are getting to see,
"Okay, that room was big enough to hold a bed." You don't need a dresser at a staged unit,
because then it actually takes up more space. And it is implied that their dresser's going to fit.
The question they're going to have is, "Will my bed fit in that room. I would like to see a
nightstand there, to kind of elevates the light a little bit. So maybe that's something we can ask.
So don't... Do as I say, not as I do, right? Let's take a look in the bathroom. Sounds silly,
but towels in your bathroom. Because like, "Well, who showering in there?" People want to
visualize that. And they start to see themselves living in units. When you stage them like this,
you want to have some soap and a towel in here because people that look at the apartment might
decide they're going to use your bathroom. It'll turn somebody off if they go and use the bathroom
in your staged unit, and there's nowhere to dry their hands. Not that you want to encourage
them to go using your bathrooms and things like that. But it's going to happen. Obviously, shower
curtain. These don't cost much, but you want them to feel like, "Oh, hey, I can shower." Now we did
the bowed shower rod here. We love doing that in our rentals. It's like a couple of dollars more,
literally. And it really helps market the unit. That's the bathroom, just master real quick.
Again, you just show the bed. Okay, that's right, my bed fits. I get it. Little art on the wall,
a little nightstand, off you go. It's not going to cost you much to stage as a unit like this,
or it shouldn't. And you can create a home feeling environment. Just the wing would keep
remembering is, allow your prospect to visualize themselves there, and have nice enough stuff.
But it doesn't have to be fully ready for their move in. So that's why I say you don't need stuff
like TVs and everything, but there are little accents you need that make no sense to be in
the staged unit, because they're not actually going to use the olive oil in the kitchen,
but it helps connect them psychologically to the unit that they start to feel like they're
home. That's what I got for you guys for today's tip, and our boots on the ground study here.