the World Cup isn't just a competition
between countries it's also a
battlefield between brands ëthey tiss is
the reigning champ when it comes to
soccer but now Nike is going after the
German outfitter on its own turf and
adidas may have a reason to worry the
American sports giant is representing
more and more teams each World Cup this
year
adidas represents 12 teams and the
German outfitter backed the last two
teams who won the World Cup Germany and
Spain while Nike is slowly catching up
in the uniforms game it already beats
adidas in World Cup Footwear about 66%
of soccers most expensive players in the
2018 World Cup wear Nike cleats so why
is Nike the basketball powerhouse going
after soccer
it's simple numbers almost half of the
world's population watch the World Cup
in 2014 and the sport is booming in the
US but Dita's spends a lot on
maintaining its stronghold in that world
the company has been an official FIFA
partner since 1970 and will be an
official World Cup sponsor until 2030
athena's has also spent between 96 and
176 million dollars this year for
exclusive rights to put its logo on
referee uniforms and soccer balls but
Nike has found a way to leave a
footprint in FIFA by going after teams
and players Nike created a 1 billion
dollar lifetime endorsement pact with
superstar Cristiano Ronaldo Neymar Harry
cane and Raheem Sterling are also
notable faces for Nikes footwear brand
so tensions between countries may be
high on the pitch but the Battle of the
brand's is its own high stakes affair
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