Did you guys know that it's possible to rank your videos?
Not just for one thing, but you could actually
get a whole series of videos to rank for a much broader, bigger
topic.
We're going to talk all about how to do that
coming up right after this.
[MUSIC PLAYING]
Hey guys.
My name is Tim Schmoyer and welcome to Video Creators,
a channel that is all about helping you guys
grow your YouTube audiences so you can spread
a message that changes lives.
This is my good friend Mr. Jeremy Vest from VidPow.
What do you guys do at VidPow?
We help brands, mostly with YouTube.
So we are going to talk to you guys about how to get people,
like videos to rank better for a broader range of topic.
I know we talked last week with Darrell Eaves about session
watch time.
And how that is like the number one most contributing factor
to have videos rank.
And it is a big secret.
But you got a second big secret in all this stuff too.
Yes, for me in the second biggest
secret on how to make videos rank
is to think about bigger topics.
So let's say you're talking about hairstyles.
Hairstyle is a bigger topic compared to a braid.
So let's say you're going to make
12 videos over the next three months.
What if-- crazy concept-- you made 12 videos about hairstyles
and you had 12 videos about the same topic.
What most of us miss is those bigger topics are actually
better to aim for versus each individual video.
A particular type of beard style isn't going to rank that well.
But 12 videos on beard styles for men or beard styles 2016
could be huge traffic for your YouTube channel.
So you're talking about making like 12 individual videos,
like one for each type of the beard.
Right, so far?
Yes.
And then what would you do with all of those videos
to get them all raking bigger for the beard topic?
So playlists are definitely one of the biggest secrets
my company uses to help our customers.
Ah, you just let the secret out.
One of the things most people do not
know about playlist and ranking, specifically for ranking,
is exact phrase.
Do you do exact phrase playlists?
So for example, beard styles 2016
or beard styles for men of verses
slash the name of your channel?
I want to have a great beard or something.
So naming your playlists exact phrase is very important.
What we do is we take that, we call this the nested strategy.
and we take that concept to the titles.
So it'd be beard styles 2016.
Titles for the videos?
Titles of the videos, name of beard, brand name.
We also put that in the description
in the physical video because we're
going to do closed captioning.
And the tags.
That combination of those four different things
really make a lot of power.
And the description of the playlist as well?
Yes, and the description of the playlist, as well.
So make sure I'm tracking--
Four or five things.
So the title of the playlist, the description
of the playlist, the title of the videos,
plus the description of the videos all
going together in one playlist help all the videos--
the 12, whatever videos in the series
rank better for the bigger thing.
Exactly.
Better for the bigger thing.
You know what I'm saying.
Always think bigger.
Don't just think about the video you're doing today
because honestly, if you're just doing one off style videos,
you'll probably never be a perceived thought
leader for that one thing.
But if you're always talking about hairstyles,
then you should probably really do well
on the 27 types of braids you have.
So if ranking your videos really well for broad topic of things,
individual topics for the video, the broader thing
for the playlist, session watch time,
all the stuff we've been talking here guys the past few weeks,
are all really important.
And one way you can learn more about all this at the stuff
is on Jeremy's podcast called Tube Talk.
You can find it in iTunes, SoundCloud, and Stitcher.
And there's direct link to it in the description below if you
want go check it out.
But what is it over at Tube Talk?
What do you guys do there?
Really, we interview some of the best people in the world,
like Tim Schmoyer and Darrell Eaves.
And we just talk shop.
We talk the nerd side of YouTube.
That's really what we do.
So go check it out down there you guys.
And I would love to hear from you guys in the comments below.
What ways you have found work really
well for getting your videos to rank
well and playlists and [INAUDIBLE] time and all that.
I know we can learn a lot from each other.
So I'm looking forward to reading what you guys have
to say down there below.
And if this is your first time here,
you should subscribe because this channel
is all about helping you guys grow your YouTube audiences.
And ranking videos is something that's apart of that.
So we're talking about that here today.
And don't forget to subscribe because we
talk about this kind of stuff of every single week
just to help you guys out.
So subscribe, spread messages that change lives,
and I will see you guys again next week for another video.
See you then.
Bye.