Alright, part two.
We are booking an event In New York City.
Check out part one if you want to figure out what this
events about and that sort of stuff.
In this video we are going to be marketing.
Let's drive some people to this event.
Quick update for you before we jump in
In the last video, I had a call with a different space
and we negotiated about $400.
But then I talked to WeWork
and the way that WeWork does it
is they give you space for free.
So, instead, we're going to do this event at WeWork
on Fulton, they'll support everything and all that.
So WeWork on Fulton is the new event so I am going to
update the new Eventbrite quickly to reflect that.
Alright, and we're updated, we're good to go.
Hey it's Alex from a few days later
I'm just going to punch in here a few times
to set some context.
In this video, we are going to cover three things
that we did to promote the event one-by-one.
The first thing I did was email our marketing manager,
Rinaldo, to send and email out to the list.
Once that was done, I went over to Google and searched for
event directories to list the site on.
This is historically where most of the ticket sales
have come from.
Marketing events NYC and we'll see what pops up.
(upbeat music)
You can also search startup events
OK, and I think these should be enough.
Let's list on these sites.
(upbeat music)
OK, the event's submitted to all these directories.
And now, on to the next thing.
Gary from GarysGuide, New York City Guide,
actually, a pretty big one.
One that drove most of the traffic to our meet up
back in the day, got back.
He said he wants to give away some free passes
to generate buzz.
I think that sounds amazing, so, that's great.
Already a good sign.
The last thing I did was spin up our paid channels
So I messaged Mike Mull who is our PPC manager
and spun some ads up, here's the call we had:
Hey Mike, how's it going?
- [Mike] Good bud, how are you?
- [Alex] I'm good.
- [Mike] Yeah, so there's a couple ways that we can do this
in terms of setting it up.
I think in terms of the targeting,
it's pretty straightforward.
It's like, people in marketing, people that are
whose job titles are "entrepreneur" on Facebook,
I think those,
that grouping of people is the best targeting.
The event looks likes it's pretty kinda open
it doesn't have a specific use case for the customers, so.
- [Alex] Yeah, anyone in B2B any
sort of start up like that, cool.
And then New York area, you think we're going to be
fine with all that?
- [Mike] Yeah, I think I'll pinpoint the office
and then make it within some kind of a radius.
I don't think it has to be too small
I don't want to make it huge.
But let's kinda do like, I think do like a
five to six mile radius
and then just see how that comes in.
I mean, it seems like a pretty easy area to travel to right?
- [Alex] Yeah, it's very central,
it's right in Financial District,
it's close to almost every train line in New York.
- [Mike] Yeah, so I think a five mile radius from there
should give a pretty big, maybe more,
I'll see what it looks like on the map as I bring it up.
- [Alex] Cool. And then what do you think
for budget on this?
- [Mike] I think that the five bucks a day,
I think just continue with that is more than enough.
Cause it's only, you don't have a huge amount of tickets
either right?
- [Alex] It's about 120
- [Mike] Yeah, that's going to get quite a bit of reach
so I think there's two sides of it.
I think you can promote it as, build it out
as a Facebook event with a link to here to actually
make the purchase
so that while it's going out it'll also show up if
people are looking at "what events are going on around me"
cause right now, it looks like, within the Eventbrite
it does that, but I don't know how many people are using
the Eventbrite app per se,
to see what's going on around them.
- [Alex] So what do you need from me to get this going?
- [Mike] I don't think anything
I've got access to the Facebook page.
As you know I set up the business manager
so that everybody, well so that you and
I put Robert on it as well
can easily control business pages
and all the ad accounts
and stuff like that.
No, not a lot, I would say I'll just get it going
and then I'll keep a super close eye to see if it's
going to work better as
a promoted Facebook event
or if it should be its own
like an engagement ad
like a PPE type thing with a link to the Eventbrite page.
To me, that's going to be the cheaper for mass exposure
but I think creating it as a Facebook event,
my only fear with creating it as a Facebook event,
I've had success and I've had issues, is that
when people opt-in to a Facebook event,
they are interested or whatever, but because they
have to actually register, it has to go through here,
I don't want to lose people at going to the event
but they don't hit the Eventbrite page.
Like they just check into the Facebook event.
I think having it set up and me not running ads to it
but within the event saying, "Hey go" and
just to pull anybody that's in the area
and leave it as like an organic post and then probably
a PPE for the actual, "Hey come check out this website
for just tickets and then I'll just set up a bitly link
so we can track that traffic.
- Thanks for watching the video.
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