As the saying goes, “If a blog is written in the forest but nobody reads it, does it
make an impact?”
At least I think that’s how the saying goes.
Regardless, blogs that don’t get read don’t make an impact.
They don’t build your audience.
They don’t grow your business.
And they don’t make you money.
Which is why on today’s episode we’re covering a 3 step strategy to promote your
blog posts so you can get more readers, more subscribers, and more traffic to your content.
Hello and welcome, my name is Adam Erhart and you are watching the Modern Marketing
Show.
Where we take different marketing tactics, tools, tips and strategies and break them
down into bite sized actionable clips that you can use to immediately take your business
to the next level.
Writing a blog can be a lot of work.
So there’s nothing worse than putting your blood, sweat, and tears into a post only to
have nobody even read it.
That’s a terrible feeling, trust me I know.
When I first launched my blog years ago I was lucky to get even 10 people a month to
read anything I wrote.
And 1 of those people was my Mom.
Thanks Mom.
So I’m no stranger to spending hours creating something only to feel it was a complete waste
of time.
But over time and with each successive blog post I wrote, my traffic grew, my audience
began to build, and my readers started to stop by my blog unannounced.
So here are the 3 things I did to make that change happen so you too can start to get
more readers, subscribers, and traffic to your blog.
It all starts with building a solid blog foundation.
And this means having enough quality content to warrant people stopping by to check it
out.
So if your blog currently has less than 5 stellar pieces of content the first thing
you need to do is spend some time in the writing shed.
More content typically means higher search engine rankings, but it also increases a visitors
time on your website, and shows that you’re a viable business who’s taking this whole
blogging thing seriously.
You also want to make sure the quality content you’re writing is SEO optimized, which means
doing a little bit of keyword research ahead of time so you’re using the words your readers
are most likely to be searching for online, and formatting your blog using those terms
in the URL, headings, descriptions, image tags, and throughout your post.
Alright, I know the advice to “share it on Facebook” is hardly original so we’re
going to take it a step further and really maximize your posts impact on the world’s
biggest and best social media network through a technique I call dissection and syndication.
The traditional advice when it comes to sharing your post on Facebook is to simply drop a
link to your blog on your business or personal page, maybe write a simple synopsis about
what the post is all about, and then hit share and be done with it.
This approach used to work a few years ago, but now with competition at an all-time high
it’s time to get strategic and leverage your content for different audiences, preferences,
and viewing styles.
The way to do this is to take that snazzy new piece of content you’ve just created
and carve out a few quotes or sections that you can turn into image posts, quote cards,
videos, or livestreams.
Not only can each one of these new pieces of content be distributed throughout the week
to further increase your reach, they can also be embedded back into your blog post adding
even more depth and value to it which helps make the post more interesting, search engine
friendly, and linkable.
Facebook ads are easily one of the most effective and least expensive forms of advertising available
today.
So if you have the budget to add a little fuel to your blog posts fire then Facebook
Ads are a no-brainer.
But if you’re just getting started or you want to test the waters before deploying a
full fledged Facebook Ad campaign than the least expensive and highest return on investment
Facebook Ad strategy out there almost always come from retargeting those who already know,
like, and trust you.
Or in other words, sharing your new content with anyone who’s previously visited and
read your blog.
The key to taking advantage of this traffic is twofold.
First, you want to make sure you have a Facebook advertising pixel installed on your blog so
you can track your visitors.
To get your very own Facebook pixel all you need to do is sign up for a Facebook Ad account
and then install a tiny piece of code on your website.
And if you have a wordpress site it’s even easier to do as there are tons of plugins
that will do the tech work for you.
Once that’s done, the next step is to make sure you have enough high quality content
on your blog to send them back to with a simple retargeting ad that announces you’ve got
new content published.
That’s it.
It really can be that simple.
So to wrap this up the 3 steps to effectively promoting your blog are to first, make sure
you’re building a solid foundation by creating at least 5 absolutely amazing, SEO optimized
pieces of content your audience would love.
Next, carve chunks out of that masterpiece and create quote cards, videos, livestreams,
images, or graphics that you can share on Facebook throughout the week, constantly driving
traffic back to your post.
And then finally, to ensure you have a Facebook pixel installed on your site so you can retarget
previous readers and visitors with new content which will bring them back and turn them from
passive readers into loyal blog ambassadors.
So thanks so much for watching.
If you enjoyed this episode be sure to subscribe to the channel, give it a thumbs up, and if
you have any questions, comments or suggestions for a future video, be sure to leave them
in the comments section below.
If you’d like more content like this, then be sure to download your free copy of “The
One Page Marketing Plan” by visiting adamerhart.com/plan which will not only give you a great free
resource but will also give you insider access to my best tips, tricks, and strategies that
I don’t share anywhere else.
Take care for now, and I’ll catch you next time on The Modern Marketing Show.