Hey everyone, and welcome back to another video.
Today's video is going to be comparing niche research tools.
I have a lot of experience in this area,
so hopefully this video can save you
a lot of time and effort trying these out.
With that being said, the two big ones
that I'm going to compare in this video for you
are the two best options that I think you have out there,
which are Merch Informer and KWFinder.com.
First things first, to all of you guys
who are returning to these videos,
thank you so much for all the support
you've been showing me, I really do appreciate it.
I know I say it in every video, but thank you so much.
To those of you who may be new to the channel,
welcome to the channel, my name is Greg.
I like to talk about online entrepreneurship,
especially sharing the helpful resources
that I wish I had along my journey.
So if you're interested in making money online,
feel free to look around the channel
because you'll find a lot of videos here completely
for free that you typically have to pay for in a course.
Now, with that being said, today's video
is not going to be a long one,
but I think it will save you a lot of time
from trying out different niche research tools.
So the first question you may be having,
if you are newer to print on demand,
are why do you need a niche research tool?
And the answer here is a little bit lengthy,
but I'll condense it down to just the information you need.
The reason that you need a niche research tool
is because in the beginning of print on demand,
it can be a slow start.
The real determining factor of how many sales
you're going to get and how quickly
you're going to get those sales,
are which niches you're creating your designs in.
Now you can sell your t-shirt designs
on all different print on demand websites.
The top three that I recommend
are Teespring, Redbubble, and Merch by Amazon.
However, the niches that you're uploading into,
have a big factor on how successful you're going to be.
One of the hardest parts of starting print on demand
is waiting until you get your first sales.
It can be very discouraging when
you're just starting out because
you don't have a big library or portfolio
of designs out there.
So you're not getting a lot of traffic
to see your designs, and you're not getting
any sales very quickly.
On average, when you're just starting out
with print on demand, I have seen from myself
and all of the other viewers that
I've been talking to in the comments,
it can be anywhere from a few days to a few months
until you see those first few sales coming in.
From my experience, I can definitely say
that choosing the right niche or niches
to start with in the beginning
will determine how quick those first sales come in.
To put this in perspective, if you're just starting out
in print on demand and you're uploading designs
and topics like cats or dogs or coffee,
those are some of the biggest topics out there,
and so many people have designs in them.
So if you're just coming in with
a few of your designs, it is going to be very hard
for your designs to be found by people
who are searching through thousands of other designs.
However, if you use a niche research tool
and you find out that there are more specific niches
than cats, dogs, or coffee, then you will have
a much better chance of getting your designs found
and getting them found quickly.
Think along the lines of not just a dog owner as your topic,
but a type of dog owner who also likes coffee.
So now we bring your niche down from dog
to golden retriever owner who likes coffee.
It's much more specific and it's much more relevant,
and there's going to be far less people competing
in that niche.
So when you are new to that niche,
your designs will essentially go right up
to the top because you're not competing
with a lot of people.
So this is exactly where the niche research tool comes in,
because you can find out which one
of these specific niches has the least competitors in it,
and where are your best chance of getting sales are.
So now hopefully we're on the same page
of where you're going to use your niche research tool
and why it's so important in the beginning.
Now let's talk about the different tools out there.
Now in the last five plus years
that I've been in print on demand,
I have used a lot of niche research tools.
Some are better than others,
and some are different on a fundamental level.
And that's what I'm going to explain in this video.
From all of the different niche research tools
I've used in the past, I kind of boiled it down to just two.
One of them is called Merch Informer,
and the other one is called the KWFinder.com.
Now, first off, one of the main reasons
that I like both of these is because
they both have free trials, so if you are new to this
and you don't wanna spend any money,
you just wanna try them out.
You can actually use both of these
and see the results without paying for anything.
Now beyond the free trial, it brings us
into the first comparison factor
and that is price between the two of these.
Merch Informer has a three day free trial,
and then it's about $10 per month.
Moving onto the other side with KWFinder,
it has a 10 day free trial and then
it's about $30 per month.
Now, although KWFinder has a longer free trial of 10 days,
their price per month afterwards is pretty steep.
It's $30 per month and they do not have any discounts.
Moving back over to the other side of Merch Informer,
although they only have a three day free trial,
once you do sign up, it's only $10 per month
and they have a 20% off discount,
which is linked down in the description.
So it's about $8 per month.
Once you're past the free trials,
I would definitely be recommending you
to Merch Informer for only $8 per month.
You get their niche research tool,
among other things that they offer in their tool.
KWFinder for $30 per month, I think is just too much money.
I can definitely stand behind their 10 day free trial,
but after that, I do not recommend
paying $30 per month to use their tool.
So now that we've talked about price between the two,
now I wanna move on to the core functionality
and how they are different,
which a lot of people do not actually realize.
When you're doing niche research,
especially for print on demand,
you first need to take a step back
and figure out what data is being pulled
and compared in that tool.
Now, with that in mind, when we look at Merch Informer,
Merch Informer actually uses data from Merch by Amazon.
Merch by Amazon is one of
the largest print on demand websites.
The reason that I really like this
is because you're talking about niches
specifically in print on demand.
You're not talking about niches
for general Google searches.
Now since Merch by Amazon is one of
the largest print on demand platforms,
what I personally do, is I take
that information on that specific niche
and I just assumed that it is the same
for Teespring and Redbubble as well.
I have personally been doing this for a while
and I can see that the information
is pretty spot on for all three platforms.
Now when we come over to the other side
of KWFinder, yes, it is going to give
you good information on niches.
However, we have to look at what data is being compared.
The data that is being used for KWFinder
is general search data.
It's going to give us good information
on what niches are competitive
and which ones are not competitive where we wanna go.
However, we need to read between the lines
and make sure that that information
also applies to print on demand.
Since it's using general search data
and not specifically print on demand search data,
it means that we could have a lot of extra data in there
that could be throwing off our results.
So with that being said,
when you're comparing the two of these
on a core functionality level,
Merch Informer is going to give you
specifically print on demand niche research.
This is really what we're here for.
KWFinder is going to give you general information
on what people are searching.
So it's very important to understand
the difference between the two.
Now moving on to the last of three categories
that you really should know when comparing Merch Informer
to KWFinder, and that is ease of use.
If you have seen any of the other videos on this channel,
I'm always talking about efficiency in print on demand.
The way that you really succeed
in print on demand is staying efficient.
You don't wanna be spending hours
on certain tasks that could take you
only minutes if you were using a different tool.
With that being said, both Merch Informer
and KWFinder are very easy to use.
They use two different systems,
but they're both very efficient.
Starting with Merch Informer, you type in your niche,
if it's a single word, you just type it in.
If it's a phrase or a multiple word search,
you just put quotes around it.
But then it's going to give you a letter grade,
A through F, this is just like in school.
If you get an A that means it is a very good niche,
and that is definitely one you should write
on your list of niches.
If you get an F it means that it is way too saturated,
too competitive, I would not recommend it.
But the reason that I like Merch Informer
is you quickly type in your niche
and you can see your letter grade
and know right away is it an A,
is it somewhere in the middle, or is it an F.
Moving over to KWFinder, they use a color system
with a number system.
So essentially it's going to go from green to red,
if it is bright green, then that means it is good,
essentially an A.
If you get a red, that means that it is not good,
and it is essentially an F.
Also they put a number score with it from zero to 100.
So basically if you're using KWFinder,
just look at the colors and you'll be able
to check that niche and you'll be able to see
is a green, or is it red?
So both of these are very easy to use
and you can efficiently find information on niches.
At the end of the day, I can definitely recommend
both of these on free trial.
You should try them both out and you'll get
a feel for either of them.
Using KWFinder you're going to get
a general overview of niches on the internet.
Using Merch Informer, you're going
to get information specifically
about niches on print on demand.
Additionally, after the free trial,
Merch Informer's only $8 per month, compared to $30.
So I can definitely recommend that.
Now, the last thing I'd like to put in this video,
which I think will be helpful for you
are a couple reputable, free options
that I've found over the years.
The two that I can definitely recommend
for you are Google's Keyword Planner,
it's completely free forever.
It may be a little bit difficult
to set up your account in order to get
the detailed results you need to have
a Google ads account, but once that's set up,
you can get pretty detailed results.
Now Google Keyword Planner is like KWFinder
where it's going to be using general search data,
not specifically print on demand data.
So keep that in mind as well.
And then the other one I can suggest to you
is called Ubersuggest, again,
it's going to be just like Google Keyword Planner
and KWFinder, where it's using general search data,
not specifically print on demand data.
But those are two free options
that you can try and they are free forever.
So with all of that being said,
I know this was not a long video
and it had a lot of information very quickly in it,
but I hope it has been helpful in saving
you some time of actually comparing these yourself.
With that said, if you enjoyed this video,
feel free to give it a thumbs up
and subscribe if you haven't already.
And as always, if you have any questions
about these that were compared in this video
or any others, just let me know down in the comments
and I can help you out.
All right, guys, that's it for this one.
I'll keep an eye on the comments
to get you some answers back and I'll see you all
in the next video.