- [Neil] Have you ever noticed
that no matter what you're googling, for some reason,
Wikipedia is always at the top of page one?
It's like, how the heck do you beat them?
How are they ranking for everything out there?
Hey, everyone, I'm Neil Patel and today,
I'm going to share with you how you can generate
millions of visitors a month like Wikipedia.
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Let's google something random.
The first thing that's coming to my mind
is the word marketing, probably 'cause I'm a marketer.
So, if I look, number one is Investopedia,
and number two is AMA.
Would have thought Wikipedia was at the top,
nonetheless, there they are.
They're number three.
Heck, they're even above HubSpot,
which is a publicly traded company
that's worth over $10 billion that's all about marketing.
So, let's click on the Wikipedia listing.
As you can see, they have content literally on everything.
And if you just go to Wikipedia,
and you go to their homepage,
this is the English version, en.wikipedia.org,
they have articles on everything.
President of France.
You know, I don't even know how to say that
'cause it's in French.
The Japanese Series, cult priests, Third Dynasty,
Pyramid of Neferirkare.
Sorry for my terrible reading skills.
They even have stuff on football, like Arsenal.
And the list just goes on and on.
They even have something on a lake that no longer exists.
You can pretty much click on any person,
any topic out there,
and you can find a Wikipedia-related article about it.
So, how do you generate millions of visitors like Wikipedia?
Because your site can't be about everything.
Remember, Google likes ranking niche websites.
Sure, Wikipedia ranks for everything but it's very unlikely
that you're going to rank for everything like them.
So, how do you get millions of visitors like them?
Heck, they get billions but let's just go with millions
'cause if we get millions,
I know you'll be happy and I will be as well.
So, let's head on over to Ubersuggest.
When you head on over to Ubersuggest,
type in the Wikipedia URL within your language.
So, I speak English, my website is mainly in English,
so I'll type in en.wikipedia.org.
And then just click Search.
This is going to pull up a Traffic Overview report,
which shows you roughly how much traffic
that Wikipedia is getting.
They're getting a lot of visitors.
They're ranking for over 344 million keywords,
over six billion visits.
And they have over literally a billion backlinks,
which is crazy.
So, what I want you to do now is,
you can see how many keywords are ranking for their traffic,
but as you're scrolling down, you can see their top pages.
And you can even see the individual keywords
that they rank for.
And if you look here, Amazon, YouTube, Walmart.
They rank for Facebook, Fox News, eBay, Yahoo.
I want you to scroll up a little bit and click on
View the Pages that Drive Traffic to this Domain Name.
This is the Top Pages section within Ubersuggest.
You can also find Top Pages on the left-hand navigation.
But I want you to click View the Pages
that Drive Traffic to this Domain.
And you'll notice something here.
I want you to look at the pages
that are driving in the most amount of traffic.
The first one, YouTube, second one, Amazon.
Third, History of Facebook.
Fourth, "You" TV series.
I don't know what that is but it's probably really popular.
Facebook is the next one, then Google Translate.
Weathering, eBay.
Gool, not sure what gool is.
Restaurant, Craigslist, Home Depot, Walmart.
Yahoo, Fox News, Donald Trump.
They even have an adult site here.
Target, Google Maps, electronic serial number.
Earthquake stuff, Azon, Bank of America.
And I can just keep going.
And if I keep going here, again, you'll see similar things.
Sam's Club, Google, Dow Jones, targeting,
Papa John's Pizza, dog, Wells Fargo, Craig.
So, when you think about all of this,
Chick-Fil-A, Airbnb,
what's a trend that you're noticing here?
They're ranking for a lot of random keywords,
but there's trend.
What do you see here?
Let me scroll back up, maybe it will help ya.
A lot of the keywords
that they're getting traffic for are company names.
People search for company names.
And here's the thing that most people don't tell you.
Company names aren't that competitive.
Yes, people are trying to rank on Google for everything,
but they're mainly trying to rank on Google
for terms like hotels, auto insurance.
They're not really trying to rank for company names.
So, a quick thing that you can do
if you want a lot of traffic like Wikipedia
is to write blog articles
for all the company-related names within your space.
Because if you see here and you click
the View All under Estimated Visits,
you can see all the variations of each company name
that Wikipedia is getting a lot of traffic for.
And it adds up to a ton of keywords,
and is getting them a ton of traffic.
So, what I want you to do is do something similar
to a site called Clutch.
So, Clutch is this review site for services and agencies.
And if you go to Clutch,
and you type in any sort of marketing thing out here,
it's a paid service, they have some free listings as well,
but you can go to profiles.
This one's sponsored, I'm assuming that means it's paid.
And they have a profile for each company page,
and reviews from people, their industry.
Now, you don't necessarily have to generate reviews
or anything like that.
It could be the things
within your space or e-commerce products.
It could be services.
It could be retail stores, it could be anything.
And I want you to create corporate pages
on each and every single one of those companies.
So, here's one on Ignite Visibility.
If I go to Ignite Visibility,
let's see if Clutch ranks anywhere at the top.
Ah, they're there, they're on page one.
And that adds up.
It generates a lot of traffic over time.
If I go back to the Traffic Overview,
let's type in clutch.co.
They're getting a lot of traffic.
They're getting millions of visitors a month.
And this is a simple way for you
to generate tons of traffic as well.
Sure, they're ranking for head terms as well,
but ranking for each of those company pages.
Like here's one, Cleverly Client Reviews.
That's their fifth most popular page on their site.
So, I want you to go out there,
and go create content for each company
that's within your space.
And you're probably wondering,
"Neil, why would I do this?
Why would I want to create articles on my competition?"
By no means am I telling you to bash them.
You shouldn't do that.
You should write neutral articles
that look good on you and look good on them.
What I mean by that is if you paint the competitor
in the fairest most natural light, how consumers see them,
that's great because it helps you build trust,
and that makes you look better.
If a competition or a brand in the space
has terrible reviews and everyone know about it,
like for example Enron,
that company no longer exists but it was a scam,
and they were stealing money from people.
And let's say they're your competition,
and let's say they were currently around,
well, you wouldn't write a positive review
because everyone knows it's a bad company.
So, you want to write a article
that paints a accurate picture.
And by painting a accurate picture,
it makes you look good and them look good.
And what happens is when you have these articles
that talk about your competition, some of those people
will click on over to your services page.
They may click on the Consulting link,
just like I have a Consulting link here
on the neilpatel.com site,
and then you can generate more leads.
Or if it's products, they'll click on your products,
and you can generate more sales as well.
So, that's it.
If you need more help getting traffic like Wikipedia,
and you want my company to do it for you,
check out my ad agency, Neil Patel Digital.
If you enjoyed this video, like it, share it,
tell other people about it.
Make sure you subscribe to the channel.
And if you just have any questions,
and you're confused on any of the steps,
leave a comment below.
I'll answer it and try to do my best to help you succeed.
Thank you for your time.