Make sure your business is ready for the biggest shopping event of the
year with these Black Friday tips - inside the video!
Hey guys, how ya doin’?
It’s Chia for Brand24, and today I want to talk about Black Friday!
Just last year, consumers spent roughly $6.2B by the end of Black Friday — and
that’s just online.
This was an increase of 23.6% from online sales in the previous year, making it clear
that customers are increasingly turning to online shopping.
Black Friday is a national retail holiday that is rich with sales potential, both for
consumers on the hunt for a good deal, as well as the businesses offering those deals
- and this especially rings true for digital sales now.
Just look at growth figures related to digital commerce from last year’s Black Friday:
the top 10 mobile shopping apps in the US experienced an increase in new users that
was greater than 16%, while PayPal processed a record-breaking amount of more than $1B
on the very same day!
Right now, we’re about a month away from Black Friday, but this is the perfect time to
start preparing your business for the biggest day of commerce in the year… and we have
a few tips today to help you prepare your business for Black Friday, so you can help
as many customers as possible, find out about your amazing deals!
So, the first thing that you want to do right now is figure out WHERE to run your Black
Friday promotions.
You can do that by monitoring mentions of your product, or products similar to yours
— as well as mentions of your brand and similar ones.
The people who talk about these topics are the ones that are really interested in them, which makes them your
target audience; they’re the people who are most likely to convert to sales during
Black Friday.
So, you want to make sure you know WHICH websites they like to visit, so you know where to run
your Black Friday promotions.
Now, once you know where you plan to run your promotions, this is the perfect time to start
preparing your Black Friday-related content for different platforms and channels:
Since Black Friday is a really big time for holiday shopping, you know a lot of people
are looking to purchase gifts for their friends and family.
And a lot of them will be looking for inspiration in social media and on the Internet in general,
so you want to make sure they can easily find the information they need.
For example, if you sell food items or kitchenware, creating articles and blog posts like “Top
10 Christmas Gifts for the Foodie in Your Life” will help people who are interested
in food-related items find your product.
And preparing some really nice visuals are always helpful for shoppers who like to create
visual wish lists on Pinterest.
Plus, since a lot of customers will start doing research and comparing products now
in preparation for the big day (especially for fancy tech gadgets), you can definitely
reach out to some tech YouTubers about product reviews.
This is also the perfect time to engage your customers.
Since you know that shoppers will be actively looking for good deals to add to their Black
Friday wish list, you can use this as an opportunity to engage them with your marketing campaign.
Creating content-specific promotional codes that shoppers can find in different posts
at different times will encourage your audience to check in on your channels regularly, especially
in the days leading up to the big event!
And you don’t have to create a bunch of NEW content and NEW campaigns: you can also
incorporate your promotional Black Friday content into your regular activities, especially
with retargeting and email marketing!
Now, if your product was added to someone’s shopping cart, you know the interest is there,
but maybe they hesitated to purchase because they’re new to your brand and they don't really know what
to expect.
A special Black Friday promotion combined with retargeting might be just the push they
need to finally make the purchase and find out that they love your product!
And you definitely don’t want to forget to announce your Black Friday event to your
email list!
This is a really good way to reach past, present and potential customers.
A key thing to remember is that you want to make sure as many potential customers as possible
know about your Black Friday promotions, so you want to communicate this on a few different
channels, not just one.
And as a general rule, you want to start building buzz and hype for your Black Friday
promotions at least a week in advance, so you can definitely start preparing your ads, your campaigns,
your email marketing campaign, and all your visuals and articles right now — and then
release them as we get closer to the big day.
Keep in mind that shoppers (like you and me) will be preparing for Black Friday just as much as businesses,
so keep them in the loop and let them know that there are some good deals coming their
way!
OK guys, these are just a few things that you can do (and you should really start doing them
right now) to make sure that your business is well-prepared for Black Friday!
If you have any questions, just let me know in the Comments section!
And if you’ve found this video helpful, feel free to Like, Share and Subscribe to
our YouTube Channel where I’ll be sharing new tips and information on how to do even more
in social media and digital marketing each week!
Thanks again for watching, I hope you learned something new, and I’ll see you next time,
bye!