Today's episode is about how to turn an ordinary product into an extraordinary
experience. Today's product is the "humble sandwich." Let's go inside. Come on!
Today, me and my fellow catalysts will pick up some stuff to create an
outstanding "experience" for our "customers". We're gonna make sandwiches and we'll
see later in our kitchen how this works out.
Okay, let's get started.
Welcome back to our catalyst kitchen here in Phoenix,
Arizona. And please welcome my fellow catalysts, Uli and Brian. And we just
bought these stupendous ingredients to create each of us a
different sandwich, here, to turn something ordinary into something extraordinary.
What's your idea of a sandwich?
Good, well I'm gonna make a classic European Italian salami, olives, and cheese.
Wow Wow. Looking forward to it.
Brian come on.
Kay, I'm gonna make a very healthy flatbread sandwich with some avocados, tomatoes,
some spinach and a bit of peppers to give it a little spice.
Wow wow.
How about yourself?
For me, it's somehow - I try to do something "light" today.
Really light. I've got a little idea, I think the green stuff here is just decor.
But I think we're gonna see something bold.
Whenever I'm working with teams I
feel the passion for what they're doing. This belongs to successful teams. They
are completely embracing their baby.
Yeah, I think that's true. You have to have the
passion and I think sometimes people don't think about going back to those
basics, right. I mean you have to go back to the things that really matter to you -
feeling comfort
Being sheltered Yeah. It's the safety of it.
Making you feel at home. Product makes you feel at home right?
Yeah absolutely.
So for me it's about triggering all the senses.
Yes and see it's about the colors
It's the texture that you feel when you bite into this thing, it's just say the
experience that you have and I think it's the same with the products that we
build right. Here they just have to scream at you, "bite into me" and you love it.
Yeah it triggers you somehow, somewhere, you even don't know what you love it.
Right and it could be the colors, could be the texture, it could be that secret
ingredient where, you know "I know what it is but I can't figure it out but I'm just hooked."
I think ... we should start to put salami into our digital products.
Wouldn't be nice. Yes yes.
Good products really do appeal to
all the senses something like this you know you want to get a diversity - you
don't want the product to be all the same, you know. We've got something really
soft here we got the tomato but also with the crispiness of the spinach you
got the peppers and then there's gonna be you know something on top of it that
really brings it all out
You may think that my recipe - this way to design - the
product is complex but our business super complex. And we have to take all
the bits and pieces together and still create something that's outstanding.
With your first product, you may not get it right. And the first time I did this I
just dumped stuff all over this. Now I just use this so I can just get it right in there.
Oh this is not a problem absolutely not a problem.
Oh now! Now it's a problem! Wow! Ai ai ai ai ai ai ai.
Look at these ingredients see. High quality stuff. You can't you can't fake a
great cheese, you can't fake olives, you can't fake a great salami.
You think you're saving money by using cheap ingredients but your customers will know.
Lobster.
Steak.
Lobster.
Something green.
No... just kidding.
And this is what presentation is all about. Look what we have here. Brian?
Yeah we have three
really different products here. We've got Uli's which, you know, is pretty basic
it's got some really basic simple ingredients but still looks great, it
looks like something that everybody would want to eat. Mine's a little bit
more complicated but it's still you know easy to do and easy to understand easy
to pick up. And then yours is just you know super complex yeah it takes a long
time to make but it smells so good and it still looks
fantastic and now you have to think about that. Your customers will be
all different they might want this simple they want might want some kind of
intermediate and some will really demand that complexity. What do you have here?
Well here's a le sandwich Veronique. Basic ingredients. I think everybody
could put this together. And you, Brian?
This one is the flat bread and it's got the olive
tapenade, got tomatoes, that pepper giving you a little bit of crunch, just easy to
pick up. just want to bite into it. Yeah this is simply something massive this is
a whole lot of meat, a lot of lobster, it's a whole lot of mayonnaise, and aioli.
And I think the whole room is smelling like barbecue. It's an experience.
Let's taste it.
And for this sandwich, we need support. David Morgan, our fellow catalyst.
Glad you're here. Our captain. Let's try this one.
This is how you want your customer experience. Steak, lobster,
aioli, beautifully toasted bread, and a little pepper, in one bite, easily
consumable, and I will buy this all day long.
Everything comes together
So I think when it comes to product experience, you only have one shot. You
gotta get it right. Absolutely. and look at this, I think we made it.
Cheers!
It's so good to have you on that show. Thank you all.
I hope you enjoyed the episode with my fellow catalysts and today we've been talking
about how to turn something ordinary from the grocery store into some
extraordinary experience. Click on the provided button. Subscribe to this
channel. And see you next time it's Servin' Up Digital! Man!
Hey Kay. Yes?
I heard you were a submarine navigator earlier in life. Of course!
Well it's time for the digital journeyman to go on a little aquatic journey!
What?!