- [Neil] Wouldn't it be great
if you can just make small tweaks to your websites
and increase your SEO traffic.
Well, there are small tweaks that you can make
that have a big impact.
Hey everyone, I'm Neil Patel.
And today I'm going to break down 10 title tag tweaks
that will boost your SEO traffic.
(upbeat music)
Now, before we get started
make sure you subscribe to this channel.
And if you're on YouTube, click the alert notification.
Little bit about me.
I've co-founded a ad agency called Neil Patel Digital,
where we help companies grow.
I've co-founded quite a few software companies as well,
worked with a lot of brands.
And I've seen a lot of data,
and I've used this data to grow my SEO traffic
because I've been able to experiment
and use data to my advantage, to gain the upper hand.
Hence I get a lot of traffic.
Here's a screenshot of some of my recent blog traffic.
It was quite a bit of visitors
but there's something that you need to know about SEO.
It's all about marginal gains.
One thing isn't going to get you that silver bullet
or give you that sort of bullet
so you can just beat all your competitors.
It's a lot of little things that really add up.
And title tags are one of those little things
that really adds up,
and I'm going to show you how to tweak them
to get the most amount of traffic.
There was this British cycling coach named Dave Brailsford.
And when people wanted to win
tournaments like the Tour de France,
he wouldn't just tell them pedal faster,
eat more food, train harder,
because everyone really does that.
He believes is the little things that give you the edge
over your competition.
For example, if your seat's more comfortable
you're going to pedal much longer.
If you have a good night's sleep
the day before the Tour de France
you're going to do much better than if you had a bad sleep.
So he looks at things like your mattress,
your shoes, how comfortable they are.
At your pillow, all these little things add up.
And the same goes with your SEO.
Now I'm going to break down why title tags are super important.
And then I'm going to show you 10 tweaks that you can make
with your title tag to really boost your SEO traffic.
So Rand Fishkin did an experiment years and years ago
where he told people Google best grill steak
click on the first result, then click the back button
because then that tells Google, hey
we don't really like this first result.
And then go click on the Serious Eats result
and then stick around.
And then within a matter of 70-ish minutes or so,
that Serious Eats results
pretty much moved from number four to number one.
And that all happened from roughly four to 500 interactions.
That moved that result.
And it wasn't just the cured best grilled steak.
As you can see here
it was also for grilled steak, that result moved up higher.
So why is that?
Google's using user metrics.
It's not just about how many backlinks you have
or how good your site code is.
If your copy is more appealing
people are going to click read through
and then go to your website.
So how do you get more clicks at scale?
Because you may not have the Twitter following that I do
or some of the other people do,
but there still must be ways.
And I'm actually going to break down 10 ways
you can get more clicks through your title tags
and modify them without having big Twitter followers,
and telling people, hey, go click on my results.
This formula that I'm going to give you
is a longterm solution to get those clicks.
So that way you can rank higher
without building more links or optimizing your code.
So let me break down 10 hacks for you.
The first title change that you can make
is start making your title tags questions.
Questions tend to get 14.1% higher click through rate.
For example, what is SEO?
That's example of a question mark that is a title.
And then you can also get 8.6% higher click through rate
for titles that are roughly 15 to 40 characters in length.
Now I wouldn't recommend doing 15 word title tags
because that's not enough room to put in keywords.
But you can do 30, 40 characters.
Once you start going 50, 60 characters
we actually see less click through rate
even though you can put in more keywords.
We also see a 45% increase in click through rate
when they exact query is in the URL.
So if your URL is Neilpatel.com/what-is-seo
and the keyword that I'm Googling is SEO.
And the word SEO is in my URL.
You're going to be more likely to get clicks.
Power words increased click through rate by 13.9%.
Power words are like effortless,
simple,
gorgeous, anything that just describes
what you're trying to get across.
And the more power words that you use or adjectives,
the better off you're going to be.
You also can see a 17.3% higher click-through rate
for titles that contained emotions
versus ones that did not contain emotions.
So the more emotion that you can convey
the better off you're going to do.
And here's one of my favorite ones, a 5.8% higher CTR.
If you have a meta-description.
This is one of my favorite ones because it's super simple.
A lot of people don't add meta descriptions to their page.
Believe it or not, I know that sounds crazy but it's true.
So adding a meta-description
means that Google is going to pull what you give them
versus them just pulling random words from your page
and making a meta-description for you.
And titles with years tend to generate
a 4.9% higher click through rate.
For example
if I have an article that is how to start a blog.
If I put how to start a blog in 2025,
assuming the years 2025, then it can generate more clicks
versus if the year's not there.
because it tells people, hey, this is more relevant.
This is more up-to-date.
And evoking curiosity
can increase your click through rate by roughly 5.9%.
For example, the seven benefits of green tea.
Number six will shock you.
I know it's a little bit long
but that gives you a good idea of evoking curiosity.
because you're like, wait, what is number six?
Let me see.
Titles that resemble education have 10.4% more clicks.
(indistinct) how to ride a bike.
Although that's probably not that educational
or like how to rank number one on Google.
How to install a toilet.
Those are all examples of educational,
informational articles.
And my last tip for you is
look at the people who are running ads
and look at their copy.
Because those people have to optimize for quality score.
Google wants them to have high clicks
because Google makes money on a cost per click.
So if their titles suck, they don't get tons of clicks
which doesn't make Google as much money.
So learn from them
because that ad copy can help you generate better titles.
And once you make these changes
you have to give it roughly 30 days
before you really start seeing results.
So you have to be patient.
Now if you have any questions on modifying your title tags
so you can get more clicks, just leave a comment below
and I'll answer and I'll help you out.
If you enjoy the video, like it share it,
tell the people about it.
Thank you for watching.
And if you just want me to do everything for you
check out my ad agency, Neil Patel Digital
where my team will just grow your traffic for you.