The industry has found a way, right?
To, kind of, subvert your natural biological drive
We have this desperate need for salt, sugar, fat
And so, those are natural biological drives
It's a matter that the industry has takne those same drives
Turned it against us "Oh, you like sweet?
How about some soda pop? Oh, you like salty? How about some chips?
Oh, you like, you know, fatty? Well, you know...
That's why we've evolved this insatiable taste for
sweet, right?
And for fatty
Number one cause of death, bumping tobacco
smoking to number two; now cigarettes only kill half a million Americans every
year, whereas our diet
kills hundreds of thousands more. So when you think about
You know, physical inactivity, not getting enough exercise, smoking
All that ranks below diet. Processed foods
Contribute to at least 14 million deaths every year
So those of us involved in this evidence based nutrition
revolution, we're talking about 14 million lives
in the balance, every year
Across the Atlantic, Americans, more
obese than ever; on their way to death; more information
than ever, more money than ever...Why aren't
people listening? They're just confused
They don't know and the industry wants it that way
This is a, this is a standard
tobacco industry tactic: muddy the water, misinformation
Such said, you know, so one day coffee
one day coffee's bad for you. You know, Time magazine
put "Butter is back" on the cover. It shows you how desperate
they are for dwindling print sales, right? Sells a lot
copies, but sells the public short
Right? And so people love hearing good news about bad
habits, right? If someone comes out with a diet book saying you know broccoli is really
good for you, how many books is that going to sell? Right? Someone comes out and says bacon and
butter is really good for you
You got a bestseller on you! I mean, you know,
And the media loves those kinds of stories
and so, there's just these conflicting
The processed food industry is a trillion-dollar industry
You know, they just hope to confuse people so they'll throw up
their hands, eat whatever is put in front of them. And that's good for business
But not so good for people. Is it a
conspiracy by these industries? Or are they just looking in their
best interest because they're just trying to maximize profits?
That's just the way the symptom works. The CEO of Coca
Cola doesn't say "How do I make kids fat today?"
It's like, no, it's: "How do I make my
shareholders happy in this quarter?"
Short-term profits for shareholders. Even if
that CEO said, you know, "I care about my kids;
I'm not going to do this anymore" They'd be ticked out. I mean, that's the whole
purpose of a corporation: maximize
you know, return for their shareholders. How do you do that? OK,
You take something with cheap ingredients, right? It's sugar water
In fact, sugar that's subsidized by US tax payers in the
States, right? So it's artificially cheap sugar and it's water
So it's what? A few pennies to make and then
you sell it for few bucks a bottle. That's how you make money, right?
But something like produce, foods and vegetables, it's perishable
it goes bad, it rots on the shelf. If you'd bought a Twinkie, it can be on the
shelf for a couple of weeks
But, I mean, you can't make money. It's not a branded
product, there's no markup. So the healthiest foods, the
system is just set up to reward companies
selling people junk
And, unfortunately, even in a
government level, we're subsidizing the worst foods, we're subsidizing sugar
subsidizing feed crops so we can have dollar-menu burgers
Whereas, why aren't we subsidizing fruits and
vegetables? So that' why we need to take control over our
lives; over our families' health and really, kind of,
take it back. So the information is there, but unfortunately lost
in this cloud of commercial influence
You know, those fatty foods, those salty foods are working against
us, but, of course, that's what sells
But, the good news is...So am I saying..what?
Oh, so I'm going to eat healthy and nothing's going to taste good?
At first, that's true, right? I mean, so
the ripest peach in the
world will taste sour after a bowl of Fruit Loops
Because your taste buds are just so overwhelmed, right?
If you go on low salt diet
Your doctor puts you on low salt diet, everything for the first week tastes like cardboard
But
What you show, I mean, you can do these metabolic awards phase-lock
people in a room actually, you know, very tightly control what people eat
So you have people salt soup to their liking and you measure how much salt they put in
And then you put them on low salt diet and a few weeks later they actually
prefer less salt. So you're giving them the soup that originally tasted
the best "Oh, it's too salty" They don't like it
And so, your taste buds naturally evolve
In fact, with sugar can happen in 5 days
You cut out these super sweet foods...within 5 days also
natural whole healthy foods taste good. I mean, people see me eat a
sweet potato, backed sweet potato with a little cinnamon sprinkled
on top and they're like "I could never live that kind of aesthetic life"
But they don't really know that it actually tastes good to me and in
5 days of not eating candy bars what actually
tastes good to them I actually enjoy. So you get
the best of both worlds. Wait a second...
It tastes good and you get to live longer? Right?
But you got to give it a chance! To
To take back your taste buds from the
industry that's trying to kind of super saturate them
That's why I encourage people to,
you know, give it a try. Right? Try it as like a free sample
Anyone can eat anything for a few weeks, right? In fact, you could eat nothing
for a few weeks. I mean, so look, it's just the
thought of "Wait a second, I can't eat pepperoni pizza for the rest of my life?"
That's just mind-blowing. People can't even consider that. and, of course, that not what I'm
saying, but no no no, give me 3 weeks. Right? So 3 weeks let's eat
healthy and I'll give you all these tips
Your taste buds are changing, the food tastes better and you're feeling better
And so, all of a sudden, your sleep is better and people are like
"How are you doing? Oh, I'm fine, I'm young, healthy and have no symptoms
They thought they didn't have symptoms. They're like "Oh, my chronic indigestion
went away. Like I thought that that was normal to always feel bloated
and gross after a meal. But no, now, you know,
my bowels regulate,
my periods are less painful. I mean, just like, they
just feel so much better. So the they have this internal motivation
No longer is it like "Yeah, a few decades down the road you're not going to have a
stroke or something" But it's this internal
"I fell so much better" But you don't know
until you give it a try. You don't know how good you can feel
until you give it a try. And then you have the internal motivation. "Look, I feel better,
Like, I don't care" So, you know, and then,
All the science in the world, you know,
I know how my body feels and I feel better eating this way
And yes, it's great what science shows, it's kind of reduced my risk of all this other stuff
But, again, you don't know until you give it a
try. So that's what I encourage my patients to do