Sunny Lenarduzzi: I often get asked how long it takes me to plan out my YouTube content,
and quite honestly, at this point, it takes me less than 30 minutes a month.
So I've nailed the system and I've actually never shared this process before so I'm excited
to show this to you guys.
If you are as excited as I am, make sure you hit that like button below, and we'll dive
into the four steps of how I plan my content in under 30 minutes.
I swear, this is real.
The double A method is what I like to call this first step.
Asking and analytics.
This takes me five minutes, which means I go back in my analytics and I look at all
the content that's performed really well in the last month, to two months, and I figure
out how I can capitalize on those pieces of content that I like to call my gold mines,
that I really can capitalize on and grow from because I know that most of my subscribers
and most of my views are coming from those particular videos.
Asking, again takes all of five minutes.
I'll ask on social media.
I'll ask my audience via surveys or just ask by just tweeting out, "Hey I'm shooting new
YouTube content soon.
What do you guys want to see?"
And I get so many responses.
Right then and there, a bunch of video topics.
I usually plan my content a month in advance minimum.
Sometimes I'll do a full two months in advance if I really just want to knock out all these
videos so I can focus on other things in my business.
Number two is data and titles.
So this takes me 15 minutes, maybe.
This is my description, my keywords, my tags, and I use a tool called Tube Buddy to help
me find everything that I need to really optimize my videos in the right way.
All of this information I'm going to show you in just a second in my screen cast to
show you kind of how I gather this info so I can start plugging it in to my videos and
getting them batched and ready quickly in under 30 minutes.
Okay so before we dive into step three, let's break down how to do this in the back end
of your channel.
So what I do is I go into Creator Studio up here at the top.
I go Creator Studio and then I'll click over to analytics.
Then you scroll down to traffic sources here.
So, once you're in here, you can actually type in the name of any video that you have
on your channel.
The reason that I typed in this video is because it had high velocity, meaning that it had
a higher number of views in the first 24 to 48 hours than the average of my YouTube videos.
So obviously something's working here, and it's a highly searched topic.
So these are gold mine videos, as I mentioned earlier, and so when I have a gold mine video,
I want to know how people are landing on it, because that gives me even more ideas for
videos, which makes this whole process so much easier to plan out your content and a
lot faster.
So, if I look down here and I'm in traffic sources, I've clicked on YouTube search as
these source.
This is how people are landing on this video.
They're searching things like my YouTube channel, obviously.
I'm not going to make a video called SunnyLenarduzzi YouTube channel, although when I do a new
trailer, that's something I could call it.
But what's interesting is, they're searching for how to make a YouTube video.
I've never actually made a video on this topic, so that's an opportunity.
They're also searching for how to make a YouTube channel.
This is the analytics portion.
So let's just take you through step one and step two right now, in real time, as an example.
So I've done my asking.
I know what people want me to make videos on.
I've now also looked at my analytics.
I know that this is a potential topic for me because people are searching for it and
they're finding my videos anyways, but I've never actually made a video on this topic.
So, let's do that.
I'm going to go over to here.
This is where Tube Buddy comes in real, real handy.
What I do is I'll type in that topic.
I typed in "How to make a YouTube channel."
Now this is why Tube Buddy is so great for creating your titles, your descriptions, our
tags and taking all that stress out of the optimization piece.
It makes it a lot easier.
So I'll look over here.
It says poor.
So if I were to do this topic, it's poor because although the keyword is searched very often,
it's bad to target because it's extremely competitive and hard to rank for.
Okay, cool.
That makes my job a lot easier.
What Tube Buddy then does is it gives you related searches that probably are a little
bit better.
So let's say I want to change it to how to make a YouTube channel on computer.
Scroll over here.
I clicked on that, and this is what came up.
Good.
57.
So our score for this title has improved a lot.
It's not great, but it's good.
It's a lot better.
So it says there is a little competition but this keyword is searched often so it's worth
targeting.
Okay, cool.
For me in this case study, that's good enough.
So this is really great because it helps you narrow down your titles to things that are
actually going to get found and discovered through suggested and search on YouTube.
Now the other bonus of Tube Buddy is this.
If I click on ... Oh, if I click on this video and I do use VidIQ as well but in this case
I'm just going to show you guys Tube Buddy because it's so easy to follow.
In this case, if I'm looking at this channel, which has 5.5 million views on this video.
Obviously this video has gotten a lot of velocity.
It has 365,000 subscribers, which is great, but the views on this video are insanely high.
I want to know, what kind of tags are they using?
The great thing is, Tube Buddy will show you what other videos that are top performers
are using as tags.
How to make a YouTube Channel.
How to make a YouTube Channel 2016.
How to create a YouTube account.
How to make a YouTube account.
How to start a channel.
So these are all the rankings that they have for these keywords, and these will help you
do your tags and figure out what tags are actually going to get you ranked for this
video in the appropriate area.
It takes a lot of the guesswork out of it, a lot of the manual labor out of it, but it's
just a really helpful tool in addition to having a solid content strategy.
This is an easy way, once you get rolling on YouTube and you have content up, to really
nail down great topics based on your past analytics and based on the data coming from
a tool like Tube Buddy.
Number three, is add it into the content calendar.
So we have a master content calendar.
It maps out the next year of our content so we make sure that we're not missing anything
and we're rallying around certain events and occasions.
So I just literally plug it into the content calendar on the days that it's going to be
published so the rest of the team knows.
That takes me no more than five minutes.
The fourth step is I schedule a shoot day, and I batch record between five to ten videos
on that day.
Now when I say that, it might feel really overwhelming for your, but keep in mind, I've
been doing this for a long time.
I've been on camera technically for 10 years so it's really easy for me to batch that man.
If you can only batch two videos to get started, that's amazing.
That's a perfect way to start, but if you can shoot more than one video at a time, it's
going to make your life a lot easier.
So I'll schedule that shoot day and then I know we can knock out all these videos, get
them all filmed in one fell swoop and then I don't even need to think about it again.
Now the bonus tip, and the bonus step obviously is we have to write the scripts.
I do take about an hour to two hours to write all these scripts, but my hack for writing
scripts is using my hot script formula, which of course is included in a lot of the videos
that I've talked about, and we include the template and the step by step process of exactly
how to write your scripts in our program "YouTube for Bosses" which takes you through everything
that you need to know to create consistent video content to grow your business and your
brand, using YouTube.
If you're interested in that, I do recommend you check out our master class on how to 100x
your subscribers and double your revenue in the next year.
That's what I was able to do in my first 12 months on YouTube and you can find it at the
link below this video.
Check it out and you'll learn a lot more tips on how you can be efficient and effective
with your video content on YouTube to really act as free advertising, so you're constantly
building your list.
You're constantly building your audience and you're building a raving fan culture around
your brand.
I can't wait to see you guys there.
Thank you so much for watching this video, and I do want to make sure that we acknowledge
our Boss Club winner for today.
So our Boss Club winner is Wave Point Survival.
He says, "I really appreciate your videos and your content.
My channel now has over 3000 subs."
Congratulations.
"In a little over a year, thanks to your advice and strategies.
Congratulations on 200,000 subs.
Looking forward to more of your excellent videos.
#bossclub"
Thank you you so much for watching.
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