One of the biggest questions any business comes up against when building their website
is which CMS to use will it be HubSpot or WordPress?
But to start what is a CMS to put it
simply, a CMS or content management system is a software suite that allows you
to build, manage and update your content to build the website of your dreams.
There are many options on the market, each with their own pros and cons.
So today let's pick two of the best CMS
platforms against each other to see who comes out on top.
Hey guys, it's Liv here from Neighbourhood, we help brands find, sell and keep
their people. Picking a CMS that doesn't align with your website goals can potentially
stack on a lot of extra work for you and your team, especially considering
that the fundamental goal of any CMS is to reduce design and maintenance time.
Choosing the right CMS allows you the freedom to produce targeted,
optimised content for your website, boosting your position in the search
results and generating wins for your business.
So what's the difference between HubSpot and WordPress, you ask?
Well, let's start with WordPress.
WordPress powers around 30 percent of all websites on the Internet.
This amounts to more than seventy-five million websites.
Users can start creating content instantly once they've signed up.
However, it does require a few additional
software programmes to build out a full-blown website.
The HubSpot CMS on the other hand,
combines all of WordPress' features with a complete CRM system.
This is absolutely essential for business websites as you can convert visitors
into leads and then automatically store them in the CRM.
While we might be a little biased,
HubSpot does stand as the ultimate fully integrated marketing solution.
So let's deep dive into how HubSpot and WordPress stack up across eight key
areas so you can have peace of mind that you're making the right decision.
Key point number one, blogging.
The most obvious feature of your CMS is
finding software that makes blogging as easy as possible.
A blog interface can either streamline
your creativity or slow you down with poor usability and complex tools.
HubSpot interface with blogging is super
clean and simple enough that anyone can use it.
It allows you to craft effective content
marketing strategies where every piece of content plays a part.
You have the opportunity to design
and optimise your blog as you write it through the available list of features.
Some of these features include mobile optimisation, SEO tools, calendars,
analytics, AMP support, call to action creators and content collaboration.
WordPress at its core,
was founded to make the blogging process super lightweight and easy.
It's by far the strongest element with the platform.
However, anything else you wish to do
beyond plain text blogs requires separate software.
For example, if you want to ensure that your articles optimised for SEO,
you have to install an SEO plug-in. Key point number two, website management.
Your website works around the clock
to deliver the best experience possible for your visitors.
It's essentially your best salesperson.
So hook it up to the right CMS and let it do all the hard work for you.
HubSpot is famous for simplicity.
Its drag and drop interface can be
extended to create custom experiences on individual pages.
You could also choose from thousands of templates within the HubSpot
marketplace or even create your own pages without any tech help. With WordPress,
you can usually spot their sites from a mile
away as they tend to look quite similar.
It usually takes far more legwork to build
an entirely unique website that actually stands out.
WordPress grants you access to basic tools for keeping your content organised
and accessible, and the process for updating pages is relatively simple.
Although if you need options for the design of individual pages,
you'll need to enlist the help of a specialised site-building software.
Key point number three, data analytics. A CMS
with limited analytics is like a computer without a screen.
You need to be completely across how your
content is performing and what parts of your strategy you need to adjust.
HubSpot Analytics is essentially a digital microscope.
It allows you to get specific by centralising, visualising and reporting
on data. As it's so comprehensive and organised,
all of the important data is in one place.
And as a bonus, you also have access to search analytics,
competitive tracking and contact timelines.
Measuring content performance
with WordPress however, is a little more complex.
While you do get access to the base metrics, you have to put in a bit more
effort to get a view of the overall performance.
As with many of the portals on WordPress, you'll need to introduce third party
software to connect your site with Google Analytics.
Depending on your goals and needs, you may need to use paid analytics tools,
which could bring a little more complexity to your site. Onto key point number four
then, SEO. You need your audience to be able to find
you when they're looking for solutions to their problems.
Despite its importance, however, there actually aren't that many CMS
options which provide SEO options, although just as it's aligned with inbound
the HubSpot CMS is built for next level SEO optimisation.
These tools help you evaluate and fine-tune each page as you write it.
Some other SEO features
HubSpot offers are inbound link tracking, Google search console integration,
competitor analysis and page performance tracking.
When you take the initial step in signing
up for WordPress, you don't really receive any functionality.
However, you can access both free and paid SEO plugins.
In fact, nearly all bloggers and marketers using WordPress rely on a bunch of third
party SEO tools coming with more confusion and headache a lot of the time.
Key point number five, social media. In our
connected digital world, social media and content go hand in hand.
Without social media integration on your CMS, you can expect to be spending a lot
more time and energy distributing your content and connecting with your people.
HubSpot recognises you'll need to get your
content in the hands of your customers, so in response has made the management
of storytelling as seamless as possible, giving you the opportunity to keep your
eye on social conversation and overall trends in your social performance.
WordPress has started to shake up its
design a bit to make social sharing easier.
However, you still need third party tools to maximise sharing.
Unfortunately, you won't be able to monitor your
performance, meaning you'll have to analyse results through extra software.
Key point number six, landing pages.
While both HubSpot and WordPress recognise
the different functions of pages and posts, only HubSpot provides a full set
of tools for designing a landing page that gets visitors to convert. HotSpots
design templates are famously extremely responsive and easily customisable.
HubSpot also gives you the option to build and create forms to capture leads.
There's also an optimiser tool to boost
SEO value and the option to A/B test your landing pages.
WordPress is equipped with a wide range of custom themes and software plugins
to help you develop professional landing pages.
However, most of the truly versatile landing page plugins require extra paid
subscriptions, which in most cases don't work all that well together.
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Key point number seven, email marketing.
Email automation is the communication
method that works to build a business's online presence.
It allows you to streamline your processes
for vital components of your marketing strategy, like lead nurturing.
Without the right automation
tool set in stone, your team will likely fill their waking hours writing emails,
recording leads and keeping contact properties upstate in the CRM.
HubSpot serves up several awesome
solutions to simplify the most tedious of tasks.
With regard to emails,
you can write A/B tests and add personalisation to customise and optimise
your messaging, not to mention you can automate the sending process.
One of the best marketing automations in the CMS is the workflow.
Thanks to HubSpot, you can create targeted
workflows using list segmentation to personalise your emails
for each and every contact in your CRM.
We can cut WordPress a bit of slack here, as most CMS options are
without email marketing capabilities. To build relationships with leads,
you have to rely on alternative tools. In the WordPress world,
Mail Chimp integrations are popular,
but once again it means relying on a third party software.
And finally, key point number eight, CMS Essentials. CSM
options aside, you need to have the basics of speed, stability and uptime.
HubSpot ever-evolving nature means that the code is always up to date.
You can rest assured that your website security is covered thanks to features
including firewall, secure sockets layer protection,
intrusion detection systems and distributed denial of service mitigation.
While we don't mean to bash WordPress as a CMS
we have to let you know that it is infamous for its security holes and flaws,
even as the open-source community keeps the cool software fairly stable.
However, all of those extra plug ins and widgets mean that you'll often end up
with tons of vulnerabilities that are difficult to keep tabs on.
So what's the verdict?
We say that HubSpot wins ten-fold.
For bloggers or website enthusiasts looking for a stop-gap.
Go for your life with WordPress.
It does what it's intended to do.
But if you're a business with a digital
marketing team, HubSpot needs to be your number one choice as the full package.
Unlike WordPress and other CMS options,
the HubSpot seems was built from the ground up with marketing truly in mind.
If you find this video helpful, then feel free to share it with someone
that you know that needs a hand with choosing a CMS.
You could also subscribe to our blog
where you will find a bunch more tools, tips and templates to help you Find, Sell &
Keep your people, just like Neighbourhood does.
But for now that's it from me. Happy marketing.