- I bet you didn't know this.
From the YouTube studio analytics page,
change the time period to the last full month available.
This will now display the monthly performance
of your channel over the last year.
And you can mouse over each graph to see the numbers.
The top still work, so you can switch between views,
watch time, subscribers and revenue.
You can switch to a daily view if necessary,
but back on the monthly view,
you can click on advanced mode
to break down all of these numbers, even further.
And as per usual, in advanced mode,
you can add many, many more metrics,
including, for example, likes.
And what makes this even more powerful
is that most of these columns are sortable.
Now let's take this a step further.
From the compare function,
you can compare year over year,
again, from a monthly perspective.
At first, this will compare your best months
against each other,
but if you change the breakdown to daily,
yes, you can really do this and then set it back to monthly.
Now all the period comparisons will be month against month.
Hey folks, I'm Rob, welcome back to vidIQ,
educating you on your YouTube journey.
And today's lesson is 25 gems
you might not be aware of in the YouTube Studio.
There's a lot to get through,
I don't wanna waste any of your time.
So let's jump straight back into it.
We all rejoiced when YouTube brought back
the real-time subscriber account for creators,
but did you know that this page
has a party trick up its sleeve?
Change the time period to lifetime,
and you can then track your mouse over the graph
to discover exactly how many subscribers you had,
at any given point in your YouTube Channel's life.
Wow, we've come a long way since then.
YouTube's real-time stats page is one of my favorites,
showing how my recent and best videos are performing.
But did you know, it has a search function built into it
to track down the performance
of any of your videos on your channel.
Now, having said this, YouTube if you're watching,
I would love it if you could search for a key phrase
and they show all the real-time stats performances
for all of those videos not just one,
That would be lovely, thank you very much.
Speaking of video performance,
YouTube has these little report cards, right?
And depending on the type of video, you get different data.
For example, Livestreams display this data,
but did you know you can mouse
over the views portion of the data,
So it now shows you the views the actual livestream got,
and how many views the replay of a Livestream
has received so far.
And that is the real secret to YouTube.
It's not what you know, it's not even who you know,
it's basically what you drag your mouse over.
Let me show you another example
on the reach tab of channel analytics.
On the impressions funnel panel,
mouse over the info icon,
and it will show you how much YouTube
is recommending your content.
You want as much of this as possible,
because that's basically free YouTube advertising
for your content.
There's also this thing at the top of the screen
that gives you a snapshot of your channel
wherever you are on YouTube,
even outside of the YouTube Studio.
A swift mouse-over will display more metrics,
which you can then add to
what is called the real time stats bar.
Ah, but you know what?
I completely forgot.
This tool is only available, exclusively through vidIQ,
which is free and you can download it right here.
It's always useful to know
where your views are coming from, right?
Look at this video,
tons of traffic from an external source,
but here's a problem,
when I drill into the metrics on traffic sources
for an individual video,
for some weird reason,
none of these traffic sources are clickable.
But did you know, if you change the time period
from since published to since uploaded,
all of these traffic sources magically become clickable
so that I can now see this video
is crushing it on Google Search.
Nice.
One for folks with the community tab now,
you may have already seen the new panel
in the engagement tab in channel analytics,
but did you know, you can really drill into the metrics?
Here's what I suggest you do,
for community posts that add text or image only,
sought by likes and see if there're any patterns.
In this example, it's obvious people like and engage
with the fill in the blank community posts.
You can try the same thing with voting polls too.
These are YouTube that secret
and probably overpowered weapon.
This time sought via community posts by the most votes.
And yeah, whenever we keep it simple
and ask folks to pick one or the other,
they really like that.
And did you know if you mouse over the post,
you can see the actual results of a voting poll.
And did you know that if you have a vote 1000 subscribers,
you can mention creators using the app handle,
just like you would do on Twitter.
While on the YouTube Studio side of things,
this new screen will now show you
whenever another creator has mentioned you,
and allow you to view the original posts,
say thanks and who knows, maybe spark up a conversation
and a possible future video collaboration.
Back to video analysis now.
And holy smokes,
did you know YouTube occasionally we'll report back
on specific things about the video's performance?
In this case, the fact that the video is getting more views
from up next and has a higher click-through rate.
Now, as I said,
it will report back like this for all videos.
I think the trigger for these,
is when either a video performs well above
or well below the channel average,
because it will also highlight the problems
some videos are having, such as this one.
My excuse is that this is an evergreen play,
it's eventually gonna come good.
So you might already know this one.
When you drill into the video data,
you can view the performance of that video
over the first 24 hours of its life.
But did you know that you can then compare this
with a never video.
In this example,
I'm comparing two similar videos over the first 24 hours
about YouTube Shorts Monetization
to see why one performed better than the other.
And I can, as usual,
sought by many different filters, such as traffic sources.
But that's not all, because did you know,
this is Jasper, he's the vidIQ dog,
and he's only behaving so well
because I've got treats.
Go on, you can have it, ouch.
But did you know,
you can actually apply the first 24 hours performance metric
at a channel level so that it compares tons of videos,
all at once in this insane plot graph.
Of course, no screen will be complete
without a mouse over feature,
and in this case, it will highlight the best
and worst five performing videos on the channel.
And as always, you can sort by different columns
to re-order performance based on different metrics.
I've got to be honest,
there's dozens of gems just in this screen alone,
but here is perhaps
the most elusive YouTube gem of them all.
When you mouse over videos,
there is this tantalizing option that says, similar videos,
but when you click it, nothing happens.
Oh, this is so annoying.
Does this work for anyone?
Well, something that does work is this.
Imagine you've uploaded and optimize your video,
but you've not yet published it.
You're stolen over whether you think (faintly speaking)
entitled are good enough.
Well, did you know that you can type
in a search term you would like to rank for in this box?
And it will then show you how this video
will look compared to videos
that already rank for this term on YouTube.
Remember, this is all before you publish a video,
and that's why we call (faintly speaking).
Again, another vidIQ exclusive tool,
Which you can download right here.
Oh yeah, 100% genuine babe.
Now this one isn't a gem,
but is something to look out for.
Did you know that YouTube have added this permission
to all of your non-Shorts Video content,
allowing creators to sample audio from your videos
for their YouTube Shorts.
This permission has been turned on by default
and applied to all of your videos.
Now, if you do want to turn this off,
don't waste your time doing it manually,
for every single video
YouTube will soon introduce a bulk option,
so stay tuned for that on the vidIQ channel.
We'll do a full tutorial on that, when we know more.
Sticking with View Shorts theme,
you may not know that YouTube added a Short shelf
to your channel page by default.
This will be at the bottom of your featured section
in the customization screen on the YouTube studio.
We moved it to the top because we make YouTube Shorts.
But you may want to remove it completely,
which you can do by clicking on the three dots.
And don't worry, you can retrieve it if you want to,
by clicking on add section.
Folks, if you're a regular visitor to vidIQ,
you will definitely know about this,
because I keep banging on about it.
And I will continue to do so,
because these new analytics are so important.
In summary, never use subscribers
as a reflection of an actual channel size,
instead, use return viewers as a measure.
This reflects who actually comes back to watch your content.
I've already spoken about this at length,
so definitely check out the playlist on screen now.
Alrighty, then.
We're back on the main channel analytics screen now,
because there is something
in the top left one corner of this screen,
that you've probably never even thought to click on.
This will let you search for any video on your channel,
but did you know you can create video groups?
That's exactly what we're going to do right now.
I'm going to call this group algorithm
and search for channel for all videos
that contain algorithm in the title.
Once I've created this group,
I can now review the performance
of just those videos in that group.
You can set up groups for all types of test,
be it video topic, video length, different style thumbnails.
And then if you wanted to like before,
you can compare one group of videos
against the never group of videos.
Look, my video is all about the YouTube algorithm.
Again, way more views than Dan's gaming videos,
that is an epic win for me.
Not to be out, done by YouTube analytics.
And since you've now all downloaded vidIQ,
the Channel Audit feature is a beast of a tool,
but I want to focus on just one gem today.
The top suggested videos shows you
which videos from other creators
are sending traffic your way.
More often than not,
you'll see a pattern in the video topic,
which more often than not,
will match up with what search terms
are driving traffic to your channel.
It's pretty obvious what happens next.
You make more videos around that subject.
As for all this other data,
we'll just dive in and have some fun.
Back on YouTube's dashboard screen,
you may have seen the recent subscribers panel,
but, if you open up the panel,
you can set the time period to lifetime.
This will now show you
your biggest public subscriber to date,
and you can also sort by date of subscriber.
So now you can see
who your earliest public subscriber is too.
Alrighty, it's time for that code word.
I would like you to add in the comments
to confuse everybody who didn't get this far into the video.
And there's only one place we can go today, isn't there?
Did you know, but I want you to add something
to the end of that comments.
We'll go first.
Did you know it is illegal
to own just one Guinea pig in Switzerland?
Don't know if that's true or not,
I just took it off the internet.
Your turn.