Hi, you can send cold emails until you are blue in the face, but if they don't
convert, they're kind of pointless.
When I say convert, I mean that you want your cold email
to turn leads into clients.
That's our goal.
And in order for that to happen, your leads have to open your
email, read it, and then respond.
It's easier said than done.
So let's jump right in and talk about how you can improve the conversion
rate for your cold emails fast.
Step number one, you want to start with the subject line.
This is where it all begins.
Now the numbers vary depending on what source you're reading, but estimates
say that anywhere from 30 to 50% of your recipients will decide whether
or not they want to open your email based on the subject line alone.
In other words, if you mess this part up, your conversion rate
is going to take a huge hit.
As a related side note, go check out your email open rates.
Are they're very low?
If so, it's probably a problem with your subject line.
Now, when it comes to creating the subject line, I strongly encourage
that you put yourself in the lead's shoes and imagine what the experience
is going to be like for them.
Imagine that you sit down at your computer and you check your email
and you have a message from a total stranger, that stranger being you,
and the subject line is something like, "I want to 10X your revenue!"
People aren't stupid.
Well,that's not true.
Some of them are, but if your leads get an email from someone they don't
know with a subject line like that, they're just going to trash it or worse.
They'll mark you as spam.
And on that note, I have a video all about how to avoid going to spam.
So I'll drop that link in the description below.
Now, if you already have a relationship with this person, it would be different.
You could get away with subject lines that were a little more
daring, but that's not the case here.
You have to keep this in mind.
They don't know you.
With your cold email subject line, look at it like this.
It should give the lead a glimpse into what they'll
learn if they open your email.
And that's it.
Are you reaching out to a lead because you want to blog for their company?
There is your subject line: blogging for company name.
Are you interested in helping them grow their email list?
There's your subject line: interested in helping you with your email
marketing, or something like that.
If you want more help with your subject lines, then go check out this video
where I go into a lot more detail.
Step two: In your email, get to the point.
Swear to God,
this is going to be my next tattoo.
Get to the point.
Again, think of the experience for the lead.
They get an email from a total stranger who they know is ultimately
going to try to sell them something.
They open your email because your subject line was *chef's kiss*.
And see that you've sent them a message, roughly the word count of Obama's
new memoir, which is about 770 pages.
Do you think the lead is going to be like, "Awesome.
Let me just get a refill and then I'll sit down and read the whole thing."
No, they're going to trash it.
They don't have the time.
They don't have the interest because they don't yet know you.
So you have to get to the point for that first email.
Your email should only tell the lead what they have to know.
If even one sentence doesn't do something to move this
relationship forward, delete it.
You don't need it.
One thing a lot of people get wrong with the email is that they spend way
too much time talking about themselves.
And that's not to say that this isn't information that
your lead will want to know.
But you tell them later.
For that first email, the cold email, they don't yet have a reason to care
about you because you haven't explained why they should care about you.
So this is not the time to go on and on about yourself.
If you do, you're going to kill your conversion rates.
Make the email about them.
Keep it concise, cut to the chase.
If you want to see a few more cold email examples, go check out this video.
I'm putting the link in the description below.
If you want to copy the exact email templates that me and my
students in Revenue Spark use, I'm also dropping that link below.
Step three, always end with a CTA or call to action.
Again, you want to think of the lead.
You have to give them something to do.
If you want to keep moving the relationship forward and you end with
something generic, like "Thanks" or "Hope to hear from you soon," it might
sound nice, but it's not going to do anything to keep this connection growing.
It's not going to convert.
You have to give them a little more of a push, a gentle
push, but a push nonetheless.
And that's where your CTA comes in.
Nine times out of 10, my CTA and what my students do, uh, the CTA
is asking them to get on a call.
And the reason for that is simple.
If you can get someone on a call, you are far likelier to convert them
to a client because when you have that voice-to-voice interaction,
it helps build trust and authority.
Uh, you know, without the phone call, you're kind of just, a stranger behind
a computer, but when you get on a call with them and they can hear you and
have a real conversation with you, it gives them and you a much better
opportunity to, um, become more familiar.
So you should end your emails by politely asking them if they'd be
willing to get on a call with you.
I know that some people experience extreme anxiety, getting on the phone.
That used to be me.
Literally, I would start to sweat, which I know is disgusting,
but I can't be the only one.
Hopefully.
Anyhow, if that's you, go check out this video where I talk a little more about
how you can get over that, uh, that fear.
If you've checked out my content before, then you are probably already
well aware of my client acquisition program, Revenue Spark, which is where
I teach my students from start to finish my process for when clients.
But a lot of you asked for something a little different and I built it.
I got a lot of feedback from people wanting something that wasn't a full-blown
course, but would still give them results.
So I created a mini course called The 7-Day Secret, which
teaches parts of Revenue Spark, but not nearly the whole thing.
And the goal with this mini course is to help you start seeing results
and making progress in seven days.
If you're looking to kind of just get a taste of it and get your
feet wet and you want to start at least heading in that direction,
The 7-Day Secret is probably a better fit for you.
So if you're interested in enrolling, enrollment is open
and I've dropped that link below.
You can join any time.
As always, please support my channel by giving this video a thumbs up, tell
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so you never miss an update, and I'll see you guys in the next video.