Hey, it’s Nora from Printful here!
Every year, sales continue to break previous
records during major shopping events like Black Friday and Cyber Monday.
Despite the pandemic's global impact last year,
online shopping proved to be the only safe way to make any purchase. Because of these
circumstances, ecommerce businesses soared to a dominant position on the global market.
With vaccination rates increasing, there's hope that people will have the opportunity
to spend the holidays with their loved ones. To make up for last year, the consumers will be
looking for gifts with more meaning and value, both online and in brick-and-mortar stores.
Even though it's uncertain how much consumer behavior will impact the upcoming shopping events,
you can rest assured that we at Printful have come up with new solutions to make certain that
your customers have a smooth shopping experience. In this video, together with my colleagues, we'll
share some of the latest news on what Printful is doing to prepare for this year's holiday season.
At Printful we constantly maintain awareness of current trends and interests in the POD
services. This summer, we partnered up with local fulfillment companies in Brazil,
and made our most popular DTG and home and living products available for fulfillment in that region.
To further improve the experience of our Brazilian customers, we’ve also localized our website and
mobile app in Portuguese, added Brazilian Real to our list of supported currencies,
as well as introduced a local integration with one
of the most popular ecommerce platforms in Latin America—Nuvemshop/Tiendanube.
If you’re planning or are already selling in the Brazilian market you can now benefit from improved
delivery times, reduced shipping costs, and no customs duties for locally fulfilled products.
Ever since the local fulfillment in Japan was launched last year,
we kept expanding the product catalog with new additions.
Apart from t-shirts and hoodies, you can now fulfill beanies and hats.
This also means that it’s possible to add flat embroidery designs to your products.
Custom embroidery has always been trendy in high-end and casual clothing.
While there’s still time to prepare for the major holidays,
consider refreshing your apparel collection with personalized and bold embroidered designs.
To help you jump on the trend as quickly as possible, I’ve added links in the description
for blog articles and videos about creating designs and embroidery files.
Over the last three years, we’ve been actively working on making Printful more
accessible for customers around the world by investing in localization.
We currently support 7 languages and in the coming weeks, we’ll be launching
the Dutch version of our website and mobile app, too. It'll be our third language added in 2021,
and the last one this year. The Netherlands has the 7th largest economy in
the European Union, and we aim to further better the experience of our customers in this market.
We already offer the use of the euro currency,
and just recently added the most popular payment method in the Netherlands—iDeal,
which is available for customers in this region for deposit to wallet transactions only.
These updates will make it easier for Dutch customers to create unique
print-on-demand products, and launch successful local and global businesses.
To make sure your orders get to your customers in time for the holiday season,
we’re working on expanding our facilities across the globe.
Let's start with the US. To scale up production capacity,
we plan to move our California facility to a bigger location.
Not only are we moving to a facility that’s three times bigger than our Chatsworth location,
but we’re also doubling the size of our team there. This will help us store more products,
fulfill more of your orders, and maintain fast delivery times during the busy holiday season.
Recently, we also started to test orders at our brand new facility in Dallas, Texas. This facility
location will improve fulfillment and delivery times for your customers in Central and Southern
states. We’re hoping to fully launch this facility later this fall, so stay tuned for more updates!
We’re expanding our Mexico facility by moving to a location that’s
5 times bigger than the current one. We also plan to hire 200 more team members
to help out with operations there. Orders made in our Mexico facility are sent out from the US,
so expanding this space will also improve fulfillment rates in the US market.
Our next European location will be Poland. We’re opening
a new facility there that will focus mainly on all-over print
product orders, but we’re also planning to add DTG products sometime in 2022.
And finally, we’re getting closer to the official opening
of one of our most anticipated facility launch to date—the UK! With this facility,
we plan to significantly shorten the shipping time for UK orders, and help our customers tap into the
UK market more efficiently. This also means no customs duty for your domestic UK orders!
We’ll let you know when all of these facilities are fully launched and operational!
To say that 2021 has been an unpredictable year would be an understatement. There’s a lot of
uncertainty in the air, and as we approach Black Friday Cyber Monday, we want you to be
equipped with all the necessary resources and start your holiday marketing planning early!
Cash in on holiday sales with our Black Friday Cyber Monday ecommerce guide
We’ve put together the must-know recommendations, blog posts, and insightful videos that will
help you plan your holiday marketing strategy and cash in on holiday sales.
Learn how to grow a brand with Printful Get your store ready for BFCM by diversifying
your product selection and elevating your design game. Our free guide will help you pick products
that will fly off of your virtual shelves, and give you a rundown of the hottest style trends.
Master the art of running an online business with Printful Academy
Running your own ecommerce business is no easy feat.
Our free, in-depth video courses will guide you through all things ecommerce.
Plus, for each course you complete we’ll give you 200 points you can exchange for perks!
I hope you’ve found this video useful. For all the resources we’ve mentioned,
check the description box below. And don’t forget to visit our Recent
Updates page to learn all the latest updates about products, mockups, fulfillment, and services.