Your LinkedIn headline needs a revamp.
If you are using the generic seeking opportunities or just simply not too sure what to put in
your LinkedIn headline, it probably means that you're not utilizing it to its full advantage,
but I've got you covered in this video.
I'm going to show you the exact formula with examples that my clients are using to increase
their profile views and get recruiters coming to them.
If you're ready, give us a video alike, click that subscribe button and let's get started.
What is a LinkedIn headline?
Your LinkedIn headline is the text that sits underneath your profile picture on LinkedIn.
It's also the text that people see before they enter your full profile.
At the time of this video, LinkedIn gives you 260 characters for your LinkedIn headline.
That's a lot of space and you want to utilize this to its full potential.
By default, when you first create your LinkedIn profile, LinkedIn will make your headline,
your current job title and company.
But what most people don't know is that your headline can actually be edited.
It's important to know that your LinkedIn headline is highly searchable.
What does this mean as a recruiter?
If I go into LinkedIn and I'm searching for somebody for a specific role, say a project
manager and I type in project manager on LinkedIn.
Those people that have the keyword "project manager" in their headline are going to show
up in my search.
So if you want your profile to get noticed, you need to strategically insert keywords
in your headline that recruiters are looking for.
With that said, let's get into the exact formula with examples so you can build your LinkedIn
headline today.
Here's the exact formula you will use.
You're gonna start off with the job title or target job title, then insert a key skill
or specialization and end with the passion or a result.
Let's look at each section in detail.
So first start off with your job title or target job title.
Think about what it is that you want to be found for.
It's so important as a job seeker that you brand yourself for the roles that you want.
So for example, if I want to land a Sales Director role, I will insert the keyword "Sales
Director", right at the beginning of my headline.
It's important that you first get clear on what are the roles you want to target, because
if you are not clear on this, it's gonna be very difficult to brand yourself for the roles
that you want.
Next insert a key skill or a specialization.
So here you want to insert one to two key skills that showcase your specialization or
area of expertise.
You can also insert industry-related keywords so that your profile can show up in searches.
Here is a pro tip.
As a job seeker, you can gather three to five job descriptions of roles that you are interested
in applying to highlight the key keywords that show up in these job descriptions and
utilize these keywords in this part of your headline, that will ensure that you are targeting
specific keywords that employers are looking for.
If you are changing careers, here is a good place for you to insert your transferable
skills.
And lastly, you are going to end with a passion or a result.
There's two ways you could end your headline.
You could either showcase a passion that you have, something that you're really interested
in.
On the other hand, you could highlight a unique value proposition or measurable result that
you've been able to achieve throughout your career.
Don't forget that you are selling yourself so don't be afraid to showcase your creativity
or your unique value.
Now that you know the three key ingredients to create a crazy effective LinkedIn headline,
let's have a look at some examples, UX Design and Strategy leader l Intuitive User Experience
Architecture l New Products & Improvements l Award-winning Designs.
So here you could see the target job title is UX design and strategy leader.
The key skill or specialization is intuitive.
User experience architecture, new products and improvements is another industry-related
key skill that they included and award-winning designs is their unique value proposition.
They're saying that their designs are award-winning, and this is something they want to highlight
because they want employers to know this next social media specialist brand and marketing
leadership, empowering businesses to expand their reach and revenue through social media,
content creation.
So here the target job title is social media specialist brand and marketing leadership
is a key skill that this person possesses and a unique value proposition is that they
empower business to expand revenue and reach through social media content creation.
Here's another example, Inside sales representative, high-ticket sales over 2 million generated.
So the target job title here is inside sales representative.
High-ticket sales is their specialization.
So what specific area within sales does this person focus on?
They focus on high ticket sales.
Over 2 million generated is their measurable result.
They wanted to showcase that this headline was a lot shorter, but it is very effective
and very powerful.
Here's the last example, project manager, PMP digital transformation DEI advocate.
So the job title, their actual current job title is project manager, PMP.
This is their certification.
Also a keyword that comes up a lot with project managers.
Digital transformation is their specialization and DEI advocates is their passion.
Those are just some examples of extremely effective LinkedIn headlines, where we utilize
the formula, target job title, key skill or specialization and passion or result.
You could see they were extremely effective and none of them had the words, seeking opportunities,
looking for more opportunities or open to work, make sure that you don't include any
of these generic headlines in your LinkedIn profile.
I hope that you found this video useful.
If you utilize my tips and you create your LinkedIn headline, leave me a comment below.
I'd love to see it.
Give this video a thumbs up.
It helps so much, and don't forget to subscribe to my channel for more videos like these as
usual, because you stayed right until the end.
I want you to download my free guide.
I am going to help you accelerate your job search process, get more employers and recruiters
coming to you and ultimately help you land your dream job.
I'll see you soon.
Bye for now.