- [Man] Sometimes when you play in the clouds too much,
there's no ideas in the clouds.
To me all the great ideas come from the dirt.
(hip hop music)
- [Gary] Marcus? Po? Let me know.
- Yeah, you're okay to wait a couple days, right?
- [Gary] Yeah, I knew what you're doing.
I didn't do that for, I did that make the money work.
- That's why I might look at other guys that aren't good
might but might make money work.
Okay, no worries.
- [India] (inaudible) Mark Evans.
- [Gary] The 6-60, I want to really pound it.
- Okay.
- That video, do you know how many people in the last fucking
week have come up to me and said it changed...?
We need every 40 to 60-year-old on Facebook to see it.
Get it done. - Yeah.
- Get it done ASAP and I'll give you.
Get a captioned and I'll give you the copy for it.
Let's get it done ASAP.
(slow music)
Interesting day.
I'm actually feeling a little more lethargic than normal.
My energy is little down.
Mark and I, Mark and I this is a big day for Mark and I.
We had breakfast together, we had another meeting together,
we have another meeting, we're now going to client.
- [Mark] A lot of M.E. time.
- A lot of M.E. time. Mark Evans.
We'll see, I'm sure we'll pick up some momentum as we go along.
Got some stuff done. Didn't get anybody I wanted
my fantasy baseball wire transactions.
On the waiver wire so a little disappointed in that.
It's a beautiful day.
That's got my energy up a little bit.
This dude's hair's got me excited.
We'll see.
All it takes is one thing to get the momentum go.
(slow hip hop music)
I think it is the opposite traits of having
the confidence and the bravado to think that I could run a
business of that size while having the humility and the
patience to know the reason VaynerMedia's successful is
because I've been running it day in and day out, 15 hour days
sessions working very hard and patiently over the last 5 to 7
years so I think that, you know, I don't think I can walk into
any business right now that's large in an industry I've
never done before fashion,
selling cars, whatever it may be
but I know that over a five or ten year period
I would learn it by doing hands-on experience and
then become very successful in it.
I think it comes down to the confidence in actually doing the
work and doing the tried and true.
I can't be successful by just saying it.
I have to be willing to put in the work and I think I'm
willing to put in the work and have shown myself that if I put
in the work I have the talent of learning
on the job and over a period of time
becoming successful.
(slow hip hop music)
Pleasure, real good.
How are you? Hey man.
- Chris. - Chris, Gary.
- What's good, man? - Hustling baby.
- Heard. - You?
- I'm blessed, man. Just got off of work.
- Good weekend? - Great weekend, man.
Had a lot of good digital shit going with that bird man clip.
- Oh yeah? - You didn't see it?
- I didn't see it.
- Put some respeck on my name.
- I'm gonna check it.
- Out of the top 15 trending toppers we was like 13 of them.
- [Gary] Get the fuck out of here.
- Yeah, it was like the Breakfast Club, Charlamagne,
my two co-hosts, Angeline, DJ NV.
- What did he say? - Nothing.
It was literally like 2:30 in the morning.
He came in there he said all three of you mother fuckers are
going to stop playing with my name, learn to respect my name
but he was saying respect like R-E-S-P-E-K.
(laughter)
It was like he sat down and did this I ain't gonna
say no more.
- [Charlamagne] It is a privilege and an honor to have
the guy that we have here today he is a man who has become one
of my favorite corporate thug motivators.
Goes by the name of Gary Vaynerchuk.
Gary did I pronounce Vaynerchuk, right?
- Yeah, you drilled it.
- [Charlamagne] Ok. - I'm impressed.
- [Charlamagne] What's happening, brother?
- Things are phenomenal, man. How are you?
Anything I talk about is for people that are complaining.
Meaning when I talk about hustle and I talk about work a lot
it's the one thing that I think is controllable that if you're
sitting now and listening and you're complaining you're not
happy of where you are that there's a lot of things that
I like to talk to those people about.
- DRock did the clouds and-- - [Gary] And the dirt.
- the dirt video. - [Gary] Yep.
- That was his idea for you to do that, right?
- [Gary] Yep. Yep.
DRock emailed me a couple times and finally I said yes so we
made video called "Clouds and Dirt".
- [Charlamagne] Explain the philosophy of clouds and dirt.
I love it.
- It's macro and micro so I want to buy the Jets,
I've got all these big ideas,
I think I know where the world's going.
And I'll fucking wake up at three in the morning
and fucking answer email.
See what people don't understand is that the dirt is so important
because unless you have actually have the skills your reputation
or what you did the day before or who your mama is isn't
gonna impact your success.
Your success is going to be predicated by the dirt and the
dirt is a mixture of having the work ethic to get your hands
dirty and then the experience predicated from
actually doing the work.
If you're not working on your craft, if you got too fancy to
keep doing your thing. You lose.
It's why love comedians that still go to small clubs and still
work on, Seinfeld in his prime just going to bullshit clubs in
the middle America and working on his craft, that's a winner.
People that play acoustic or people that just go and
battle who are hip-hop artists. It's dirt.
It's never getting too fancy to get away from what got you there
in the first place.
- [Ron] Exactly. - That's how people lose.
- [Ron] Yep.
- It's like you know when in hip-hop somebody gets big,
and I'm sure you've said this, which is like
yo, the streets don't fuck with you anymore.
- [Charlamagne] Yeah. - Right?
- [Charlamagne] Word up. - Got it?
- [Charlamagne] Yeah.
- In business world I want the streets to fucking love me
more than life yet I want to be the fancy businessman that's on
the cover of Time magazine.
Got it? - [Charlamagne] Absolutely.
Clearly make a lot of money or have made a lot of money.
But not once have I thought to myself money is your motivation.
- I want legacy.
You're right, I made more money than you know...
You're right. You've sniffed me out.
The people that know me the best realize money
is the last thing I care about.
- [Charlamagne] Yeah. - Look, I want it.
- [Charlamagne] But you don't talk about it.
- Look, I want to buy the New York Jets.
I'm not going to win it on my charisma.
- [Charlamagne] Yeah.
- I'm going to need money but I think when you look for money
you can become rich,
when you look for legacy or fucking up
the game which I love doing.
I grew up in the wine business, I built one of the largest wine
retailing companies out in Jersey called Wine Library.
I didn't want money.
I wanted to change the wine industry forever, right?
The skills the fact of the matter is you got to have the
skills and you get that from the dirt.
And the dirt is so important.
Everybody wants the clouds. Everybody wants the big dreams.
Everybody wants the big picture.
Everybody wants the things that drives you.
It's fun to be romantic about the clouds, what you're driven
by, where you're trying to go, the overall picture, the macro,
the micro. The micro is the gateway to the macro.
By living in the dirt you can finally get to
the clouds one day.
And so I'm just a very big fan of dirt.
I love dirt more than most people.
As a matter of fact, DRock I was in a documentary called "Dirt".
A movie.
Literally in my IMDb there is a reference to me being in "Dirt"
the movie so use that DRock.
And so the reason I'm so happy and so comfortable and so at
peace is as of this second I've achieved my bucket list item
which is I am in pursuit of buying the New York Jets.
Not owning the New York Jets.
And I implore so many of you to really give a thought about how
do you create a game in your life that you've actually won
before you've even started it. I like doing that.
I used to think about that a lot.
It's funny, even I'm improv'ing this article right now,
I haven't talked about this in 15 years.
I used to talk a lot to Brandon and my dad about
winning before it started.
It's kind of how I thought about VaynerMedia.
VaynerMedia's a huge success because it won before it started.
I audited the landscape.
I knew that I was the leader in social media thinking.
I knew that I would drive it and it's funny even though a lot of
things that I achieved seem big or complicated,
I'm actually quite conservative.
I actually quite often put myself in a position to succeed
before it even happened.
Hence there will be no devastation on my last breath
if I don't own the Jets.
There would only be a devastation if I didn't go
through the process of trying to get them.
(light piano music)
- [Ron] The ones who are successful have this
gutter, dirt work ethic about them.
As you, really, almost lonely.
It's like you have the demeanor of a king and queen and you have
king and queen value but you have to
work like a fucking peasant.
Especially in this fucking industry.
My advice is just don't put your talents before your work ethic.
You wanna work.
If you fucking 2% talent then you better work 200%.
You understand?
You want to work way beyond your talent level.
Think if I keep the music first which I always try to do and
know who I am. Know how I came to this game.
Know what I'm really good at, what my strengths are.
I'm gonna always on the capitalize on that, you know?
And I believe that it's time.
All these greats are dying now,
we need new greats.
We need new people that we can look up to.
And I don't have a problem being one of those people because
I believe, I believe in myself.
And I'm gonna believe I was supposed to be that leader for
everyone to follow behind.
But I'm gonna be an example of how to be successful.
Coming here today, meeting you guys, getting a feel for what
goes on here it just got me excited, you know,
because I feel like we can all help each other.
You know?
I know what I can do and I feel like
I'm gonna need help doing it.
I know not going to be do shit by myself and I don't want to.
I want as many people that want to be involved in the shit,
be involved. Tell me and I will help you.
I feel like more people involved the better it's gonna be
and the more people you can reach.
You know?
Amen. And that's it.
(laughter)
- [DRock] That was good.
(light music)