When I hear this word, it looks like big, Looney Tunes letters, like bow, popping out
the screen with the exclamation mark.
That's what it looks like to me, when I hear that word.
Let's take that kind of regular floss, bling bling stuff you see in a rap video, but take
it like over the top.
The stuff that really influenced me as a kid I think the ... This is gonna be weird for
going to music videos, but the first thing that ever got me interested in wanting to
be behind the camera was actually the movie, 'Schindler's List.'
That movie just blew my mind when I was a kid.
I think I was in like third grade or something when it came out.
That's what made me decide I wanted to do movies which is still something I’m working
towards right now.
Music videos I’ve always just loved since a child.
Mid to late 90s.
Hip-hop to R&B stuff.
All those videos back then that just had that really clean, slick, big feel to them.
That's the stuff that I really liked.
And I try to imbue some of that in some of my work.
I first met Pump on of course the "Gucci Gang" video, which we did first.
Pump kind of has a outline of what he wants to do, right?
On this one, it was like really loose.
He just came with stuff like, we want … A Rolls Royce pulling up with a money truck
I want some snow by the pool and I want bear cubs.
I was like okay, how can I fill this out and make it bigger, making some shit that people
haven't seen before.
This scene right here is the money tornado scene.
This is one of my favorite scenes in the video.
How we did it is of course we have you know the Brinks truck and in the back we have pallets
so those were pallets of money.
There was loose bills stacked all on the top of the pallets.
One of my people on the art department team is actually in the back of the truck behind
these pallets with a super high powered leaf blower.
Blowing out real money from the back of the truck but in the back this was all created
like digitally in CG of cash just flowing.
Like a tornado.
I was like, “I want it like a tornado.”
You know like even like if you look down here there's like dust and also, they meet in the
foreground with some dust flying around.
That's all created digitally.
He got so much money.
It’s a fucking thunderstorm of money in his front yard.
This is the same house from the intro.
We picked it just because it was very grandiose and the backyard looked real cool.
We wanted a snow pool.
It looks like a tropical pool.
Almost like he’s in the Tropics.
So it’s like it really shouldn’t be snowing here because it’s tropical but it is.
We have to lay down plastic first, because this is all grass, this was grass on here,
right?
Then they lay down paper or plastic snow, but then there's two machines with fans attached
to them that pump out all the snow that's in the air.
It’s almost like a foam bubble bath type stuff.
It hits you.
It just evaporates.
Originally for this scene we were supposed to have bear cubs.
I guess there's only certain seasons of the year where you could get bear cubs and they're
very hard to find off season.
We did find some.
We had it set up for them to fly in these bear cubs with the trainer, everything, and
then the day before the video … They just missed the plane.
Basically we're like the night before the video and we're like, "We don't have any bear
cubs," and we're like, "Holy shit, what are we going to do?"
So I was like, "What about like white wolves?"
"Like a wolf?"
Literally the morning of the video, my producer found an animal trainer in the LA area that
had white wolves.
It just went and it flowed with the white snow and everything.
I think it actually ended up working better.
So this idea right here…
This is someone’s auntie sniffing some coke in the kitchen.
Originally too, there was more comedic scenes with her that ended up just getting cut out.
It took a lot of takes though to get her to do this right so it looked realistic ‘cause
she was just like really…
She was bad.
Here we are in the ice room here.
You’ve never seen it snowing inside a house before so that’s kind of where the idea
from this came from, if we’re going with that “He’s so icey."
"He makes it snow wherever he goes” thing.
The ice throne in this shot is a real ice throne.
We have a company that does ice sculptures.
They bring it there and they’re like, “You got about 4-6 hours before this thing melts.”
If you look like right here, there’s icicles falling from the sky and breaking.
They’re kind of all throughout this shot.
They’re coming off the ceiling.
So Pump ruining this vehicle.
That was not in the treatment for the video at all.
In the “Gucci Gang” video, we did a similar thing with a car and he had walked on it before
and the car was fine.
We started doing the shot and he just walked up on the back of the car, but after the shot
someone looked at the back windshield and there was a crack in it.
You know, we gotta replace the windshield, we got insurance, it should be fine right?
So he kind of overhears this conversation and was like, “Well since we got to replace
the windshield, can I just break it?”
You know, we had to think about it for a moment, because it was like, “I guess technically you could."
He just starts going to town on it.
Smacking it, smacking it.
Then he just starts jumping on it, stomping in it, dancing on it.
I think this video embodies the spirit of the song just because it's fun, it's wild,
it's crazy, and it's just out there, you know what I mean?
And I think that fits him.
That's who he is, his character and his brand.
And I think it just goes with it perfectly.
The craziest thing is we all just discovered right here, it’s actually spelled incorrectly
in the video.
It’s spelled wrong here.
There’s actually only one K. Our visual effects guys, they’re in Ukraine.
Their english is not so good.
I can see why they missed it but I’m surprised that none of us caught that.