Hey, welcome back to the Six Figure Mastermind. Today, we're talking about how
to build your six-figure coaching business specifically when it comes to
fulfilment. You want to build a fulfillment schedule around a lifestyle
that you love and today, I'm going to teach you what things to consider. Stay
tuned.
When it comes to fulfillment, you need to think about what lifestyle you want to
build your fulfillment schedule around which means you need to consider whether
or not you're going to be doing group coaching, whether or not you're going to
be doing one-on-one, what kind of fulfillment you need to set aside for
your online presence, for your premium model, you're two figure model, your
three figure model, your four figure model, all of that is a consideration.
So, fulfillment looks like this. Obviously, you know the more people spend on you,
the more time they want to spend with you. So when you're doing your
fulfillment, you need to set aside some time during the week. Think about okay
what days what I like to do fulfillment on because in business you need to
consider what time you're going to set aside for marketing, you need to assign
some time for brand-building, you need to assign some time for fulfillment and you
need to assign some off time for you. So all of those things need to be
considered. Ask yourself. Do I do group fulfillment? Do I do one-on-one? Do I do
both of those things? When do I do one-on-ones?
How often do I do one-on-ones? How long how I one on ones? Is it an hour long? Is
it a half hour? Is it 45 minutes? Is it once a week? Is it once every other week?
You need to decide what would fit your lifestyle best. So actually take a look
at your calendar and don't ask your calendars permission, you know don't
judge it based on the calendar but you work with your calendar in creating a
lifestyle that you really enjoy. So for example, my group session meets once
every three months at a big event, okay? I'm starting a new program that once
every other week is when we're going to meet. My one-on-ones, I meet for one hour
once a week and I don't know how many one-on-ones I can handle, okay? I don't
know if I can handle 20 one-on-ones because that's 20 hours a week on top of
the other fulfillment I need to do, on top of keeping online with social media,
on top of generating memes, on top of keeping my budget, all of that needs to
be considered and thought about. And your clients need to know what it is too. So
when you're pricing your product, let's say you have this four figure model.
Maybe it's a $2,400, $2,500 product. If you have a $2,500 product and you don't
know when you're meeting, then your client won't know when you're meeting
and it will be really disorganized which nobody likes. Let's just say for example
is a coaching program that happens once every two weeks for six months, okay? So
you need to put those meetings right new calendar before you start selling
this product to anybody. Maybe they happen every Tuesday night for you ,maybe
they happen every Thursday night, maybe they alternate Tuesdays and Thursdays.
Whatever it is, you can make it whatever you want, you just need to have it set up
ahead of time so your client knows exactly what to expect so that they can
plan accordingly. Now let's talk digital fulfillment. We're talking before about
one on one client fulfillment, let's talk digital fulfillment. If you're managing a
group online, this is a model where people are paying less because you're
not working with them one on one but you also need to produce content for them. So
the fulfillment could look like this. Maybe you're all part of an open
Facebook form and I'm going to do a Facebook live once a week. Maybe every
Tuesday at noon. Your clients know to expect and tune in live every Tuesday at
noon and you've got your product or your pitch or your instruction or
whatever content you're giving them at Tuesday noon so that's all live
fulfillment. You've got your live in-person and then you got your digital.
But what about evergreen fulfillment and I got to tell you this is my favorite
kind because once you've done it once, you can get the fulfillment out the door
and you don't have to worry about it ever again. It's fantastic
okay so evergreen fulfillment looks like this. Mostly it's going to be digital
content especially for you as a coach this digital content is evergreen
because the principles aren't going to change anytime soon. So what that looks
like is you need to set aside maybe one day, maybe two days to film your
evergreen content. If you have worksheets that go with each video, they need to be
on hand, professional, PDF versions ready to push out the door. Once you've got
that video content filmed, you're going to break it up into chunks, edit it, do
intros and outros if you need to and then put it on a web page using
clickfunnels or whatever WordPress or whatever hosting company are using and
have that content available and password protected so that the people that buy it
can go use it. When you put out that evergreen content, they need to be able
to access it at any time. When you let them know when they purchase the product
if they have availed the access to this content for 10 days, for a year, for
6 months, however long it is, please do yourself a favor and automate that
process. I like to have my content available 20 clients for a year after
they purchase it. I also like to add them into a live support community. Every
great entrepreneur that I've seen that has digital content has done this. So
they'll create great digital content for their clients and then on
top of that, they'll have a live Facebook community where everyone that's in that
group can chat together, they can talk together, you can broadcast live content
or any updates in that group and everyone will be up to speed at the same
time. They should also be on your email list then you had can have automated
emails going out to them whenever they click a module or watch a module you can
follow up with them with an email and say, "hey, I hope you enjoyed that piece.
Did you do your homework? Automated content is my absolute favorite because
it offers incredible value and it also saves you some time, okay? That's the
fulfillment end. So when you're building your six-figure business, create a
fulfillment model that works are under your schedule. Hey, thanks for watching
today right here on the Six Figure Mastermind. Be sure to hit the subscribe
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of our new videos hits the screen. If you want to get serious about your
six-figure business, if you want a product ties, if you want to monetize and
you want to get in front of the right people at the right time, I want to know
and I want to work with you. Hit up the link in the description below. I'm going
to reach out to you with my team and we'll see if we can help your businesses
explode.