what's up you guys jason wardrop here back with part two of this go high level saas mode series
and for those of you guys just jumping on this my name is jason wardrop and about six years ago
i started my own software company got over 15 000 saas clients that are all pain users
and i'm here now to share everything with you guys that i've experienced that's worked and so
that i can help you guys grow your own go high level saas mode software business all right and
just a quick little plug if you guys want my two thousand dollar paid program with
all my funnels templates everything that i actually use in my own software company
if you sign up for go high level under my referral link i'm gonna give that to you guys for free as
a little special bonus and if you're already on go high level and you sign up under somebody else
no problem if you're on the 97 or 297 per month plan and you upgrade to the 497 plan
give me the affiliate credit for the referral then i'll also grant that to you as well and i'll have
the instructions on how to do that down in the description as well as in the top comment as well
all right so let's get into this this is part two of this uh sequence this series if you guys
have not seen first video go back watch that is basically how to get your first go from zero
to your first hundred saas customers and today i actually was gonna do a different video but
then i realized i kind of was more focusing on the organic strategies in video number one
and i get asked all the time how do you go through and leverage paid ads with this whole thing to
scale this up more and more and so i figured i'd go through and break that down because obviously
you can't go to get over 15 000 software clients without leveraging some paid ads right it's just
not possible so just as a quick recap here we're only gonna go through and scale with paid ads
once you have product market fit and once you're actually making i would say at least ten thousand
dollars per month on a consistent basis month over month do not start here or else you're gonna be
throwing a lot of money away okay and also kind of what i was talking about in last video if you
guys have not seen that you want to start out with one traffic source one funnel and one offer
and once you've gone through and you've proven that traffic source that offer and that funnel
with free organic strategies now we can add a second traffic source which is paid ads and when
we do paid ads we don't want to stop the organic we want to keep doing organic strategies because
the question is what happens when zuckerberg shuts you down with your facebook ad account
you're screwed if you're not still doing the organic strategies okay so let me walk you
through these two funnels um that i would start out with or it's just one funnel but you have two
options here okay and then in the next video i'm going to talk about my cleanup funnel
which basically cleans up all the people that did not buy and convert on this initial video
and then i've got some cool youtube um stuff for the the fourth video in this series so here is the
exact funnel that i personally use and then um the second funnel is actually what i would recommend
for everyone just starting out with this whole business model so what i did is i would i did
a traditional webinar funnel so basically the way that looks is you've got a facebook ad right here
and then i would send them to a webinar registration page right here
and i would do my webinars live every single week for three straight years
okay i know a lot of people like to jump and get them automated but that's just not the best way
to do it it's best to go through and do them live really connect really engage with your audience
because guess what nobody else does their webinars live anymore so that's going to differentiate
yourself right there and then doing it every single week consistency and that compounding
every week over week over week is gonna be where you actually see the best results so we're gonna
go through and do the webinar registration then they show up live on the webinar
and on this webinar what we're doing is we're pitching a it could be a thousand to two thousand
dollar product i'm gonna give break down exactly everything that i did that worked amazingly well
because i tested out pretty much every price point that you could possibly imagine every strategy
all these different things but what i found that worked best was either a full pay of 997 or three
payments of 367. so this is three monthly payments right there and what i was selling was training
templates and i was pre-selling three months access to the software okay now when i first
started i was offering 12 months access i was like hey a thousand bucks for the full year because i
was like i was charging 99 bucks a month so i was like 99 bucks a month times 12 months that's 1200
give a slight discount plus the training and templates and then i was like man i'm paying a
lot for developers i'm paying a lot for these support people i need more cash in the door i
need to get these rebuilds happening a lot quicker so i cut it from 12 months down to six months and
then the conversion rates stayed exactly the same so i was like hmm i wonder if i actually
cut it from six months down to three months access that they're getting if the conversion rates would
say the same and guess what they did and so this is basically three months access to the software
training and templates and then after the third month that fourth month they would start to
roll into a monthly billing subscription plan just like pretty much any other software right
and then i had an order form bump so we'll say ofb right here and this was for 297 and so basically
kind of like break down who i was working with because i don't think i covered that yet i was
working with real estate agents helping them with their lead generation and their follow-up kind of
core pain points in the real estate space right but at the end of the day this works for any other
type of market i actually went through improved this model in the mortgage space as well as the
insurance space but i just then focused and honed in on the real estate market so 297 this was for
like facebook messenger bot templates and setup because what we were selling here was the training
templates three months access to the software and then in the last video i talked about onboarding
and activation and we found out that like hey if we set up the first lead campaign and get their
account fully set up right out of the gate for them they're going to have a lot better results
and they're going to stick on a lot longer and it's going to significantly increase the lifetime
value so we said we're going to se um every single person that signs up you're going to get with a
one-on-one with a rep on our team and then um if they're already on the phone with our rep
we're like hey for 297 we'll set up the facebook messenger bots because it would take an additional
like 10 15 minutes and so this was a nice little bump right there and we usually would see about 30
to 40 percent every single week take this 297 bump and then way too long after the fact i thought you
know what let's add another upsell right up here and uh we were charging 99 bucks a month right and
so i thought okay we're giving three months access what if we just extended an additional nine months
and we charged them just 500 bucks for that just to get more money up front right and so
we added another bump right here hey you know so basically the upsell right here was hey like
um thanks so much we're just kind of going through all the new people that just signed up and um
we're shooting off the login details to your software all that stuff but real quick we just
want to give you a special opportunity to get you got three months acts of the software how would
you like to get an additional nine months for an entire year for just 4.97 basically get you know
seven months for free or whatever it was right and we actually saw a significant boost right here
once we started adding the 497. so then your kind of total cart value right here you've got the 997
plus the 297 plus the 497 was at 13 about like 1800 bucks right and then on top of that
um you're getting all like the rebuilds and all that stuff for people that don't take that
after the three months okay so this is the exact strategy and once again
you guys jump in get signed up with high level under my affiliate link i'm giving you access to
all this stuff that break down more details the templates all that good stuff okay now
the second model that we also did but that was the core one that really really scaled
this is what i recommend people starting out with before you jump to that mode right
we got to take this step by step before we go through and just start running with it okay
so we start out like at a slow walk in the last video kind of doing organic strategies now this
is a little bit of a jog and that's like full-on sprint running you know getting 50-plus sign-ups
every single week okay so what we're gonna do here is the same thing we're gonna do facebook ads to
a little like i mean it's just a traditional like opt-in page right here
okay and then you got your value video or whatever you want to call it and then appointment booking
and this is basically just your your typical call funnel right so basically you have some
hook right here to get them to opt in put in their name phone and email you got a little 10 15 minute
value video hey this is kind of like what we can do to help your business and you're not talking
about features or the tools right nobody cares about web chat nobody cares about google chat
they don't care about any of that stuff it's more like hey how would you like this to go through
create a lead generation machine for you where we're actually generating the leads for you
and following up with all the leads for you on complete autopilot you know it's like something
more like that so you can actually book more appointments and ultimately close more deals
right so people want that more than hey this is a little cool web chat widget on your website all
right so then you're going through here 10 to 15 minute value video and like i said in my 2k paid
program i literally give you guys this exact funnel i give you guys this exact vsl script
and i give you guys the video but i also give you the powerpoint and the script that you guys can
literally go and model the exact same thing that i did and then i also give you my phone sales script
so literally exactly everything okay and so this is kind of that strategy where it's like obviously
you're going through you're getting on the phone but this really helps you understand who your
customer is a whole lot better and so then when you jump to the selling to the masses on a webinar
for just 9.97 you know the exact pain points you know exactly what to say you know exactly what
their questions are going to be and so you can already address those before they even come up
and right here what we're doing instead of selling like something for 9.97 because that just doesn't
make sense if you're getting on the phone with every single one of these people we're going to be
selling something for a minimum 3k to more likely 5k all right and the margins on this especially
when you're starting out with facebook ads if you haven't really done facebook ads before they're
super beneficial for you because it gives you a ton of room for error right let's say you suck at
sales let's say you suck at facebook ads let's say you suck at everything which more than likely at
the beginning you just do that's just the truth you can go through and you could spend 3 500 on
facebook ads sell something for 5k and you still made 1500 bucks that's not bad right whereas like
if you're selling a thousand dollar program or training or whatever type of thing you're selling
a thousand bucks you spent 3 500 you just lost 2 500 right and so that's why it's much better to
go through start out with this type of funnel get people on a phone call it's more probably closely
related to what you're already doing with your marketing agency so it kind of just fits but now
we're doing more of a software sale and a software pitch as opposed to just kind of a traditional
marketing agency all right so anyway guys i hope these videos were that this kind of breakdown
was helpful for you guys like i said i give you guys all the templates everything for free if you
sign up under my affiliate link just want to help you guys out hook you guys up kind of break down
this model um so if you guys have not seen part one of this video series go back and watch that
today we talked about how to go through and really scale with facebook ads the two core funnels that
you would use and you're not using both these so let's just clarify that you're not using both of
these you're picking one or the other okay one or the other and then on the next video we're going
to talk about is what i call the cleanup funnel so if you're going through you're generating 100
leads right here you're maybe going to see about two to three deals close right out of the gate
right within the first seven days that's what i call right out of the gate okay so you have
a shortened sales cycle which means you got 97 to 98 people that did not buy right out of the gate
okay so what do you do with those people how do we go through and follow up how do we clean
that those people up so we actually convert more of them into a monthly paid subscription
and this is probably it's probably my favorite funnel because it just worked amazingly well
and created over a million dollars in annual recurring revenue for my own software business so
i want to share that with you guys and once again that's also in the 2 000 paid program
so just trying to hook you guys up with all the goodies um when you guys hook me up for sign up
with my a referral link so that said guys thanks so much and i will see you in the next video