in this video i want to talk you through how you go about building a high ticket sales
funnel now why would you want to do that well the thing is it's unlikely that someone is going to
purchase a high ticket item or service from you straight off the bat why
well first of all they don't know or trust you and second of all they aren't sure that you're
going to deliver value and value is the key word here when people make a purchase particularly for
a high ticket item that they're going to have to park with a lot of money for they want to
be absolutely certain that they're going to get their money's worth so how do you overcome this
well the easiest way of course is to build a sales funnel our sales funnel starts out
like this you have your freebie which is what you're going to do to entice people to sign up
to your mailing list so that you can send them information about further more expensive offers
now a freebie can be something like a free report and that's the most common type of free giveaway
it could be a free video that you host on your server that's not listed publicly
so that people actually have to sign up onto your mailing list to get the url so
that they can watch the video it could be a free webinar that perhaps has limited
places so that they have to sign up ahead of time and you send them reminders and then
at the end of the webinar of course you'd had some sort of a sales pitch for a paid for product
or it could be a free group training call now these aren't as common as they used to be
but they are still relevant and they can still help you to get people onto your list so that
you can explain about your further offerings and also to give people a taste of what you can offer
the next step on the sales funnel is a low priced product and this is something that you can sell
to people who are on your list uh that they can part with a small amount of money and see what
they can get for that money and the key with your low priced product is you really want to
over deliver and give absolutely outstanding value so that people will be more inclined to pay a bit
more for your higher priced products which i'll explain a bit more about in a moment now when it
comes to a low priced product i suppose the most common type of low-priced product is an e-book
and this can be either in pdf format or it can be for the kindle e-reader or
something similar and you can write this ebook yourself or you could buy private
label rights content or plr and repackage it and then sell that on as a low priced product
then you want your mid-range item and this is where you're going to charge slightly more than
the low priced product and you're going to deliver even more value so that people who have become
interested in your products through the freebie are starting to take more interest for the low
price products are really now going to start to become fans of you and of your offerings through
the mid-range item and this can be a video and it could be a short home study course but you want
to make sure in both cases that you have really high production values that it's really slick
and that people know that they are really getting a good deal from you because then that leads them
on to purchasing your high ticket item and your high ticket item could be something like a long
in-depth home study course it could be a coaching program it could be one-on-one coaching where you
coach them personally either at their office or you have one-on-one coaching phone calls or
skype calls or one-on-one video conferencing and that sort of thing where you advise them on their
unique challenges and find a way to overcome it that is just for them and of course you can have
consultancy which is something that takes it on from the next level where you actually become very
involved in their business and in problem solving for them and this can be very highly paid indeed
now of course once you've got your sales funnel in place although i suppose actually
sales funnel is a bit of a misnomer because in reality it's more like a sales calendar
because all the way along you're going to find that they're going to be people that
are going to drop out who are not going to go up to the next level so people who buy the freebie
a lot of them are going to be freebie seekers and they're not going to buy
anything so you'll find that you'll lose a lot of people after the freebie stage
when you get to the low price product stage you'll find fewer people start to drop out although there
are going to be some people who perhaps can't afford the mid-range item and therefore are not
going to be prepared to pay anything more and you'll also find a few people who will drop out
after the mid-range item because they either don't want or can't afford the high ticket item but once
you've got the people at the high ticket item and you you'll find that the level of dropout becomes
significantly less because these are people who are going to be your fans these are people who are
going to be really sold on you and your ideas and your products and of course the clients who stay
with you longer will trust you more realize the value in your offerings they're gonna know that
you know you are someone who knows what you're talking about and that they get good value for
money especially if you've been over delivering on the value all the way through the sales funnel
and they're likely to pay more in the long run so there you go a very brief introduction to selling
high value products by building a sales funnel to your loyal fans and to your good customers