In 1927 Time Magazine took a survey of all the major department stores across the country.
They wanted to know which colors they associated with girls in their clothing lines.
The answers came back pretty mixed.
There's also a catalogue in 1918 that suggests that little girls should all wear blue because
it's a delicate and dainty color.
That’s Jennifer Wright, she’s an author and often writes about history and fashion
for Racked.
It was only after the war that pink got the symbolic association that we have today.
In 1953, Dwight Eisenhower, the general who won World War II, becomes president and this
actually turns out to be a pretty important moment in the history of pink.
It was Ike's inauguration and Mamie Eisenhower came out in this enormous rhinestone-studded
pink ballgown, the likes of which you never would've seen during the war when women were
wearing much simpler styles.
Mamie Eisenhower loved the color pink, and she was known for it.
She thought that the pink really brought our her complexion.
She had really pretty blue eyes, it was a nice contrast.
In fact, a quick search of newspaper headlines mentioning Mamie Eisenhower also reference
the color pink pretty frequently.
And it wasn’t just called pink, it was called “Mamie pink”
And she went around giving quotes like "Ike runs the country, I turn the pork chops."
But yeah, it was a very arbitrary decision that she just loved pink and everybody else
decided, OK this is the color that lady-like women wear.
There's a great song in Funny Face called "Think Pink."
Where the lady editor of the magazine who is very much based off of Diana Vreeland sings
about how women in America today have gotta think pink.
And there's a great line in it where she says "banish the black, burn the blue," which are
two colors the women would've seen a lot of during the war years.
Around this time, pink became a popular color, not only in just women's clothing, but also
in the home.
This was something a lot of women liked, by the way, it wasn't seen as a terribly oppressive
thing.
But, there were definitely women like Diana Vreeland who didn't really want to revert
to those traditional roles.
It was at this point where you start to see the color pink representing women real and
fictional who were anything but traditional.
The champion racecar driver Donna Mae Mims is a really good example of this.
She had a pink uniform and a pink helmet and a pink racecar.
There's the pink ladies in Grease and the Plastics in Mean Girls.
The girls who are incredibly canny and kind of terrifying, brightly explain
There's a great cover of Hillary Clinton on the cover of People magazine wearing a bright
pink jacket and the caption next to it is how we need to break the highest, hardest
glass ceiling as women.
So she's pretty much doing the opposite of what Mamie Eisenhower wanted to do.
This isn't just about the color pink, it's about how it's used to define a person's personality
and what we think they're capable of.
She still wants to show people that really, I'm just a girl, just like you.