if anybody tells you this is the way to
build your business run as fast as you
can
because there is no way to run your
business right there is your way but
there is no the way everybody wanted me
to kind of do what they had done
everybody wanted me to do what everybody
else had done
and to me that's doing business as usual
and i want you guys instead to do
business unusual the core of everything
that i'm going to share with you today
is really one question and it's this
how can i play with this
any challenge any opportunity any
stressor how can i play with this
because we don't actually have to work
on stuff right we can play with things
so you don't work through challenges you
play through challenges
so how can i play with this becomes kind
of the mantra for what we're doing here
so the first fundamental
misunderstanding i want to talk about is
around finding your voice and owning
your power and i hear this so much from
people they want to do this now the
funny thing is it doesn't actually show
up this way and again like i said
language is super important nobody wakes
up at 3am and says oh my god if i could
just find my voice and own my power
my life would be so much better so what
really happens is they're taking life
too seriously and the way it really
typically formulates in your head is oh
crap this is super serious i need to be
100 original and a friggin all-knowing
expert and that really holds us back
when we start taking that stuff so
seriously
that we have to be a hundred percent
all-knowing expert when i first started
my business i didn't just think
i obsessed over finding the thing that i
would be known for the one thing i could
say is mine the proprietary process or
the the message or the the whatever it
was that was gonna be my thing and once
i found that thing the money was just
gonna pour in and i was gonna be t
harvecker overnight or or oprah or
somebody equally disgustingly rich and
so when i started
my goal was this
what to be known for because everywhere
i would look somebody has done that
already everywhere i go people have
already done that message
so here's what i shifted to so instead
of being known for it obsessing over my
content right obsessing over being known
for one particular thing i shifted into
what could i be known
for activating within others
there are ways you can do this there you
know there are questions you can ask
people ask people straight up people
that you love people that trust you
people that really know you ask them
what do you get from being around me how
does your life feel after an interaction
with me you can ask them this what do i
activate in you what do i give you
permission to do in life and it doesn't
matter if you're a coach or not if
you're a service provider if you're any
kind of entrepreneur and you agree as we
talked about earlier that you are at the
forefront of what you're selling then
it's so important to know this because
once you know what you activate within
people
that becomes the butter in the pan
of every dish that you cook and it's so
beautiful to do that because when you
really key into that when you really
figure out what it is for you maybe you
help people see possibilities maybe you
give them hope maybe you are playful and
you activate joy maybe you activate you
know deep thought maybe you polarize
there's something that you do
that is act every single one of you
activates something within people and
when you know that especially from a
personal branding perspective it's
beautiful because you can change what
you are known for limitless times and as
long as people are keyed into what they
know they can expect from you what you
are going to activate within them
energetically
they'll follow you if this changes
and i know this to be true for me this
is not anecdotal this is not
intellectual because my message has
changed a lot over the last five years
and the same people will continue to
follow me because they know no matter
what i share no matter what i'm known
for they always know they'll leave with
a certain feeling from interacting with
me whether online in person anything
else so i want you to do this work for
yourself ask people what you activate
within them another thing you can do
another way you can find this for
yourself
look back at your childhood
and look for two different things
number one
what you were praised for
and the other side of that is look back
in your life as a kid and see what did
you get in trouble for
because that's also very telling about
what you can activate in people in a
positive way
so when you're worried about being a 100
original all-knowing expert
realizing that you don't have to be an
expert in anything but you
[Music]