- What if I could teach you one simple trick,
one powerful trick to increase your sales
without adding a single dollar of expense?
Would you be interested?
Comment below.
(medium-paced, resonant music)
Now before I teach you this trick,
I want to ask you a question.
What do you think is the most expensive sale
when it comes to business?
What do you think is the most expensive sale
when it comes to business?
Can you guess it?
That's correct.
Your first sale.
When it comes to marketing, the most expensive expense,
the cost, is acquiring the first customer.
Why?
Because they don't know you,
they don't like you, they don't trust you.
It's that period of time where you are
quote, unquote, kinda still dating.
You're trying to find out if this
is a good fit for your product and your service
and your solution and your offer.
Finding ways to acquire the first customer
and testing different ways to acquire the first customer.
It's very, very costly.
So the second question is,
when do you think is the best time to sell them again?
Comment below.
Is it one day?
Is it five days?
Is it a month? Is it two month?
Is it 10 months? Is a year later?
No.
The best time to sell someone again
is when they have just bought.
Right after they've just bought.
Why?
Because that moment they are in, what I call, a buying mode.
They've pulled a wallet,
they have made a commitment and say,
you know what, I wanna make this purchase today.
That's the best time to try sell them with something else.
So what am I talking about?
The one powerful trick is the art of upselling.
The art of upselling.
One of the most powerful examples of upsell is McDonald's.
Someone, somewhere, some time, came up with the idea,
when someone is buying a burger from McDonald,
they know that if someone buys a burger,
if they can sell them the fries,
it would make so much more profit.
The fries and the burgers go very well together.
Also, fries makes you more thirsty,
so you would buy the soda, buy the drink.
So they came up with the famous line,
Would you like fries with that?
A simple, one-sentence upsell.
Now when you are McDonald's serving people,
68 million customers a day in 119 countries
with 35,000 franchises, that one little line,
Would you like fries with that?
If only 10% of people go and say yes, and they go for it,
that is worth millions and millions
and tens of millions of dollars.
Because they're already buying a burger,
they are already buying that one little, little, little,
simple question, the fries, if you know the profit margin
of those fries are ridiculous.
Crazy.
Crazy amount of margin.
So it generates so much profit for them.
Now how can you apply this in your business?
I remember when I was buying a pair of shoes
a few years ago.
I was looking around, and it was try
different shoes and different sizes.
I was there for about, let's say, 30 minutes.
Finally, I made the commitment and say,
yeah, I wanna buy these pair of shoes.
Great.
The salesman, the closer, was asking me,
Well, Mr Lok. Would you like some.
This is a very expensive shoes.
You gotta take care of this way and all that.
Would you like this special cloth to wipe your shoes with?
It's only X amount of dollars.
I said, what the hell.
Sure.
By the way, would you also like this shoe polish
specifically for this leather shoes.
It's this kind of material and it's.
Oh, okay.
What the hell. Sure.
Okay.
We'll buy that as well.
By the way, what's the occasion for these shoes,
for this particular shoes?
Well, I'm going to an event.
It's very luxury event, and this is what I wanna wear.
Okay. That's good.
What do you usually wear, like, casually?
Well, sometimes I wear loafers.
Sometimes I wear running shoes.
Oh, speaking of loafer, I have a pair of loafer
that would go very well with these pair of shoes.
So before you know it, I walk in there looking
to buy a pair of shoes.
I walk away with a bunch of accessories
as well as another pair of shoes.
That's the power of upselling.
Why?
Because I am already in the buying mode.
I am buying.
I'm not thinking of, do I wanna buy this?
I don't know wanna buy that.
Yes, I am already buying.
That is a very simple thing that
you could do in your business.
One simple trick to increase your sales.
When it comes to internet marketing, how can utilize this?
The Thank You page or the Confirmation page.
It's one of the most utilized assets on the Internet.
So what do you have on your Thank You page right now?
Do you just say, Hey, Thank you for downloading for thing,
thank you for buying, thank you for whatever?
Why don't you sell them something else?
They have just bought.
Sell them something else.
Sell them something else that it's.
Now you don't want to be a random upsell.
You want something that's meaningful.
You want something that is complementary
to what they just bought.
It's very simple just like what the salesman.
I bought a pair of shoes, but sold me another pair of shoes.
I bought a pair of shoes.
He sold me the shoe polish.
Now he's not trying to sell me a pair of shoes and then say,
Hey, do you wanna buy some insurance.
That makes no fucking sense.
There's a disconnect.
But if it's something that would enhance the experience
of what I just bought, perfect.
Perfect.
You see, there's a lot.
Maybe you go to a hotel.
They say this is certain kind of room.
Or would you like to upgrade to our suite
or our deluxe room for only X amount of dollars?
You get to pick a room.
You get to pick a TV.
You get free breakfast, or whatever it is.
That's an upsell, because you're already there.
You are already buying.
So think about how you can use
this one simple, powerful trick to increase your sales.
Now if you wanna see a process.
If you go to FUMoney.com,
if you download my book F.U. Money, and it's free,
you get the audio book.
You get the digital book.
It's free.
Right after you download, if you want
to study my process, you see that next page,
it is not a download page.
It's not, Hey, here's your downloaded book.
No.
You see on the second page, the Confirmation page
is an upsell page.
It is the book, the audio book,
will be emailed to you very shortly.
In the mean time, right there, I make an offer.
Right there, I do my upsell because as a visitor,
you've just taken the action.
You're already in, what I call, the buying mode.
The small commitment.
Write this down.
Small commitment leads to bigger commitment.
Download the book, and now I can make an offer.
You can see it.
This is what I do.
The art of upsell.
That one simple step, that one simple upsell page
generates millions of dollars of revenue for my company.
That one simple page that works 24/7.
So how can you implement upsell in your business?
Comment below.
Share your ideas.
Until next time, I'll see you in my Bentley.