- Gives you a bit of a lift.
Hello, I'm Amanda Ramsay,
and I'm your over 40s makeup expert.
In this video, you're going to see
my 10 makeup tips for women over 40.
As a professional makeup artist with over 17 years
experience, I've worked with thousands of women
age 40-plus to help flatter and enhance mature skin.
This is all about makeup for women over 40.
10 tips, easy, will really transform your makeup game
to enhance and flatter your face now.
Okay, so tip number one, hydrate and sunscreen.
They are the most important part of your daily routine.
Sometimes, the appearance of fine lines can be diminished
just by simply hydrating your skin,
'cause a lot of fine line and crepiness can just be
the lack of hydration and moisture and water in your skin.
Then I'm gonna follow that
with the Ultra Violette Queen Screen SPF 50.
I love this, because it's a serum texture.
It doesn't feel healthy or sticky,
but it also gives you beautiful hydration.
Prep your skin by hydrating and wearing sunscreen every day.
I'm just gonna time my hair back.
The bonus is you get
this beautiful luminosity when your skin
is properly hydrated and protected from the sun.
So, if you're spending all your money,
and you're doing this amazing routine
using all these fabulous ingredients in your skincare
and you're not wearing sunscreen,
girls, you're wasting your money.
Fact, sorry.
Tip two is to wear something on your skin.
Now, I've just shown you hydrating sunscreen.
So if you're like, "That's enough for me,"
maybe just add a little bit of BB cream to your sunscreen
or if you're happy to put another layer on,
just add a little bit of something, just to help give you
a bit more even-ness to your complexion, yeah?
By the time you get to my age and older,
so mature skin, we do have a lot of uneven tone,
a more even-looking tone just looks healthier and fresher.
Look at my mad hair.
(Amanda laughs) It's just
sticking straight up today.
Really good BB cream will do the trick
of evening your complexion
without looking like you're too made up.
So that's tip two, wear something on your skin,
just to help even out complexion
and add some extra glow to your skin.
Tip three, four, and five, I'm going to demo all at once.
So tip three is to look for a foundation that is luminous.
So look for keywords like "illuminating, "luminous, glow."
That is the foundation type
that really flatters and suits mature skin.
Tip four is to apply that in thin layers.
If you think about the more product you have
sitting on your skin,
the more product there is to get caught in your crinkles
and wrinkles and all those beautiful things.
So, apply thin layers.
And tip five is to always match
your foundation color to your chest.
By the time you are a mature-skinned lady,
pretty good chance that you're going to be sun damaged
or have some sort of sun damage of a different color
here on your chest as to what you are on your face.
So when you're looking online,
and you're looking to put just a foundation,
don't look at the skin on your face.
Look and match to the skin on your chest.
The reason we're doing that
is 'cause we wanna look even the whole way through.
I'm going to use the Makeup Forever Reboot,
sort of like a serum foundation.
It's really lovely.
You'll see, it says, "Brighten, illuminate,"
(Amanda laughs) keywords.
So 365 is totally disappearing.
When I look my mirror, I can barely see it.
So that is the right color for me.
I'm just gonna apply this now in a thin layer.
Sit back, check yourself out in the mirror,
and go, "Okay, where do I really need more coverage,"
and then you're just gonna add
another thin layer in that zone.
Rather than slapping it on as if your whole face needs
loads of coverage, thin layers first.
Then reassess and go, "Okay, I could use
"a little bit more here," or wherever it might be.
I like my skin to look like skin.
I think that's a really important thing with mature makeup,
is to, with the thin layers and the luminous formula
and matching to your chest is that
you just look like you've got amazing, healthy skin.
Okay, let's move on.
Tip six is say bye-bye to baking powder,
powdered, powder, powder, powder.
Powder and crinkles really aren't great mates.
Powder will actually just accentuate your fine lines
and crinkles and any dehydration that you might have.
So, say no to powder.
You don't really need it.
Now, if you are slightly oilier
or you get a bit more combination through the T zone,
or you're just in the habit of using it,
use something like this Prep and Prime.
It's called, oh my God,
I'm spilling it everywhere. (Amanda laughs)
It's called the Transparent Finishing Powder,
and it is invisible.
It's an invisible powder.
It's super finely milled, and you're just going to put it
where you feel you might need it, through the T-zone,
and this is only if the extra bit of shine
really is problematic for you.
Oh my God, I've literally spilled it everywhere.
All of you that is just so used to using powder,
okay, it was our generation, we are the powder generation,
if that's tricky for you, to move away from it,
do just a tiny bit through your T-zone.
If you really want to do to set your foundation,
something like your MAC Prep and Prime Fixed Plus Spray,
this is the all dray, (Amanda blows a raspberry)
All Day Hydrating Spray.
It's got Vitamin C in it, and it's very luminous.
I like this, because it's going to add
that extra moisture into my skin, but also set.
So this is for those of you
in sweaty climates, humid climates,
those of you maybe going through a bit of "the change,"
this is the go, because the more you perspire,
the more you sweat, you add powder.
Hello, Cakey McCakeface.
Instead, choose a fixing spray, preferably something
that's got some skin-loving ingredients in it.
Ah, yeah.
There are lots of different ones.
There is one that is more of a mattefying spray
if you're bothered by shine.
Tip seven it really about swapping out heavy black liner.
Choose something more like a plum-y purple
or an olive green or a navy.
It's just got a little less,
(Amanda squeaks) sharpness to it,
something a little bit softer.
So I've chosen the INIKA Organic eyeliner
in the color Purple Minx.
I'm just gonna whack that on.
(uptempo jazz music)
Black can just be a little bit harsh for our mature skin.
We're getting a bit grayer.
Our coloring might be going a bit more translucent,
a bit paler, or your features become a bit harder,
a bit more angular as you loose your collagen and elastin,
and black can just be a little bit harsh.
Olive greens, navies, purples are your new friends,
not to say you can't do a liner look.
You just might wanna choose something a bit softer.
Tip eight is to brush your brows up.
Sounds simple, but I'm going to demonstrate
the difference that it makes.
So I'm just using
the 24-hour brow setter from Benefit Cosmetics.
Rude neighbor, on some sort of loud garden device.
Stop it, rude!
So, just gonna brush them up.
This is clear.
I have an appointment with a brow expert
to have my brows laminated and shaped,
so pardon the unruliness at the moment.
It does give your eye a bit of a lift.
Now, you can use a brown mascara, a brow gel
that has a little bit of tint.
This is the Benefit Cosmetics Gimme Brow.
This is number three, and this has a little bit of tint.
So again, I'm just going to brush up.
When you brush your brows up, it gives your eyes a lift.
And given our eyes are doing everything but lifting,
(Amanda laughs)
this simple little thing that you can do
really quickly will make a subtle
but significant difference to your makeup.
It gives you a bit of a lift.
So if you have dark brows, really dark brows,
then using that clear brow gel might be enough for you.
If you're fair like me and you like a little bit of color,
simply then use a tinted gel.
Tip nine, leave your brow bone alone.
Leave her alone.
She doesn't need white shimmery highlight anymore.
Back in the day, when we were probably
all learning how to do makeup,
it was hot to put white or a shimmery shadow here
to give the brow the illusion of a bit of a lift.
But what's happening now, ladies?
As I was saying before, everything's kind of getting
a bit heavy and a bit hooded here,
so this fold of skin, if we put anything white,
shimmery, or highlight-y on there,
it's going to make that followed of skin more pronounced,
more prominent.
Do not put anything white or shimmery
or light on this heavy fold of skin.
That is all.
And then tip number 10, dun, dun, dum,
there are many more, but I'm only giving you 10 today,
is to use a bronzer and do your under-eye first,
to always make sure that your eyes are lifted.
Okay, I will show you what I mean.
I'm using the INIKA Organic
Baked Mineral Bronzer in the color Sunbeam,
but you could also use anything that's matte.
It must be matte, and neutral preferably.
But anything even in this Eye of Horus palette,
there's a nice sort of suede-y, taupe-y brown there too.
So anything in that tone,
just to give your eye a bit of shape.
It's called "senior contouring" for your eyes.
Taking the bronzer, just because I know most people
do have a powder bronzer and a bullet-shaped brush.
Pencil-shaped socket brush, they have many names.
Just dip it in that, and you wanna do this under-eye first.
So even if you just start at the outer third and you extend
in that same line up, and then
when you're gonna put your eyeshadow on the upper lid,
you wanna make sure that all the color
comes inside of that guideline you've just made.
So always do your under eye first
when you're wearing eyeshadow,
and you will never have a droopy eye again.
(Amanda laughs)
You will always create the illusion of a lifted corner.
Yes!
So that's the line.
Color, color comes on the inside of that line.
Then I'm just gonna take a blending brush
and soften those edges, and there you have 10 easy,
doable tips to really flatter mature skin.
Go forth, have fun, practice, give it a go.
Let us know what you think.
Let's recap the 10 tips we just saw.
Hydrate and protect your skin.
Wear a little bit of something, whether it's a blend
of BB cream and lightweight moisturizer,
just to really help even out
and make your skin look fresh and healthy.
Choose a luminous liquid foundation.
Apply your foundation in very thin layers,
so you're not applying too much product
that will get caught in your crinkle wrinkles.
Always match the color of your foundation
to the color of your decolletage and your chest.
Say "bye-bye, adios" to heavy powdered finishes.
Choose either a fixed setting spray,
or use a transparent powder very sparingly.
Swap heavy black liner for something a little bit softer,
like a plum or an olive green or a navy.
Brush your brows up.
It gives you an instant highlight.
Do not highlight your brow bone.
Your brow bone highlighting days are done.
Final tip, which I think is one of my favorite tips,
is to when you're putting eyeshadow on,
do the under eye line first, and you will always have
a lifted looking eye makeup, awesome.
I hope you've enjoyed the video.
Like and subscribe.
Any questions, drop them in the comments below,
and I'll see you next time.
(upbeat jazzy music)