I don't know why but I feel like talking in a Russian accent it's no offense to
Russians it's just quite interesting accent for me to do and maybe one day I
can get job as voiceover actor for Russian woman
Hey everybody its Premiere Gal
here and today I'm going to be teaching you the best export settings
for Facebook now Facebook today is a platform of
discovery and entertainment as well right you're on your phone you're
scrolling through and videos are auto plane most the time with the audio off
if you're not aware of that usually see the captions and you follow along
also you'll notice that square videos are quite popular on Facebook in
addition to the standard 16:9 video and the great thing about Facebook
is the player adapts to the size of the square format it doesn't have the pillar
boxes like on YouTube and Vimeo when you would upload a square video so in this
tutorial I'm going to show you how to create your own 1080 by 1080 square
preset to use when you want to create a square video for facebook so let's go
ahead and dive in okay guys so we are inside of Premiere Pro here and I have
this video that I exported yesterday as you watched it was on the Vimeo export
settings right and so what I want to do is create a derivative a rendition of
this video for Facebook because I don't want to upload the full video to
Facebook right I just want to make a short teaser you don't want to make it
more than 30 seconds right and like the maximum length of video that you can
upload to Facebook is a hundred and twenty minutes I don't know who you are
if you are uploading 120 minutes but nobody's going to watch the full 120
minutes people can barely get through 3 seconds sometimes on Facebook and the
largest file size for Facebook is 4 gigabytes so that's the maximum I think
we'll be ok I just want to do a short 10 to 15 to 20 second teaser I'm not quite
sure how long it will be but it's definitely not going to be longer than
30 seconds and I'm show you how to do this by creating a
square version of this video the first thing that I have to do is create a new
sequence that's in a square format okay so what you're going to do is you're
going to go down to new item here in the project panel and you're going to select
new sequence and then it's going to open up a new dialog box called new sequence
and here is where you're going to select a preset which you can make a custom
preset from so let me show you what I mean so for the 1080 by 1080 Facebook
video we're going to select a 1080p preset from Digital SLR and I'm going to
choose the preset DSLR 1080p 30 frames per second because 30 frames per second
is what I shot in now before I press ok you're going to go to settings and all
you're going to do is change the frame size horizontal to 1080 okay so now this
makes a square video you can see the aspect ratios one-to-one here okay and
Facebook also prefers on 44 100 Hertz so we can go ahead and change that here
and then what you're going to do is hit save preset and you're going to call it
Facebook 1080 by 1080 so you can use it for the future so go ahead and save that
and it's just going to take a second to load up here and now the preset that you
just saved is here as Facebook 1080 by 1080 in this custom folder now you're
going to hit OK so now go ahead and rename the sequence just to keep track
of it Facebook 1080 by 1080 and now you can see I have two sequences here the
original the 16:9 video that I want to make into this square format
this one to one so what I'm going to do is create a pancake timeline so I'm
going to take this I'm going to drag it down by clicking and dragging the
sequence and now I have the Vimeo sequence literally on top of the
Facebook sequence it will make it easy for me to drag and drop and it will
automatically copy the clips for me so I'm just going to make this a little
bit bigger here like so and I'm just going to drag this first portion here
down into the Facebook sequence now this dialog box it'll say uh oh the video
footage that you were just taking from the other sequence is in a different
format do you want to change it to match their format what you want to say no I
want to keep the existing settings because you want it to be in the square
format and I will show you right now what will happen so you can see now here
that it's cropping image right so you can keep it like this right you can keep
the image and you can change the position in the in the effects controls
which is what I'm going to show you so you can either leave it like this if
you're happy with this crop but I want to actually but I want to actually scale
this down and I want to have text on the top and the bottom you've probably seen
this on Facebook where people have you know some sort of text on the top and
like a website or a hashtag on the bottom that's exactly what I'm going to
do here so what I'm going to do is scale it down so it fits perfectly in the
square horizontally so there'll be a black bar on top and bottom so you're
going to select this first clip here and go up to effects controls and if you
scale it down to 60 the 1080p will fit exactly inside the square see so it
almost looks perfect I'm going to get rid of this on Vimeo sequence here just
so we have more space since I won't need it anymore okay
so now I have more space to work in right just make this sequence bigger so
now that that looks great what I'm going to do is just copy this and paste the
attributes pasting the scale you can do this by hitting command C on this clip
and I'm just gonna shift and select these two other Clips here I think I have
three clips here okay just these two and then I'm going to highlight both of them
and then right-click and go to paste attributes and I'm going to paste the
motion okey so now even this is inside of the frame
right and see here as well so that looks great so now that we have the video in
this format you can add a text layer if you want to if you go over to the
project panel you can go ahead and create a new title tool I'm just going
to call this Facebook text and here it'll open up and if you hit this I
button it'll show the background which is great and you can add text like new
video tutorial and you can change the font get FuturaT now don't hit command
C inside of the title tool because it is a bug and it will cause Premiere Pro to
shut down so I found a workaround and actually if you hit option click and
drag down you can duplicate it without having to press command C which life
savor otherwise I don't know what I would do and then down here you can put
a website or a hashtag or something else I'm just going to put my website here
PremiereGal.com and you can Center it horizontally so it fits okay so this is
like a very popular way of doing Facebook videos right so I'm just going
to add this text here and I'm just gonna expand this out just by pulling the end
of it here and so now you can see that as I play it it's going to be all across
the sequence it's going to be on the top and the bottom throughout the entire teaser and
then you know at the end I would probably say you know watch the full
tutorial on YouTube I'll put it in another title box and then I'm ready to
export so I'm going to go ahead and render this and then I'm going to show
you the best export settings inside of Premiere Pro for Facebook so what
you're going to do is you're going to go up to file export
Media and then you're going to keep the format at h.264 if it's not selected
already make sure you go ahead and select that and then you're going to go
ahead and choose a preset you're not going to choose the Facebook preset
that's here already right here it's the 720p HD we don't want that we want to
create our own okay so I'm going to create our own Facebook one from scratch
so go ahead and just choose match source medium bitrate okay and then you're
going to save the file into the correct folder just call it Facebook teaser hit
save okay and now you're going to go down to
the video tab here and you'll see that it's already matching the source right
which is what we want if we had this unchecked we can go ahead and uncheck
this and adjust the width here to be a different size but we want it to be the
same as the sequence so make sure that that's 1080 by 1080 the frame rate is
good now let's go down to bitrate settings so this is where I want to
change a little bit okay so just like YouTube and Vimeo the best quality is
using the variable bitrate to pass so select that and then I'm going to have a
target bitrate of 6 and you will see that it brought up the estimated file
size to 18 which is fine if you wanted to share this on your mobile phone and
save it to your phone you may want to reduce the target bitrate a bit to let's
say like 4 so it's a little bit less but because I'm just saving this my computer
I'm just going to keep it at 6 and I'm going to have a maximum bitrate of 12 so
this is what I found this the best settings for a bit rate okay and then
you can use maximum render quality if you would like and then if you would
like to auto publish to Facebook you can go to the publish tab here and if you
scroll on down here you can go ahead and select Facebook one thing I did notice
with the publish tab here is it's only letting me publish to my personal
account and it won't let me select the page but I do have some good
news Adobe is working on something right now
it's in a private beta right now it's called the social publishing panel and
it will allow you to publish directly to a page with a custom thumbnail and all
of that and so hopefully soon it will be released to the public but I'm really
excited to share more information about that but I can't right now
so if you want to auto publish it you could do it that way but because I don't
want to publish to my personal I'm just going to uncheck that and then I would
just hit export and that's it I hope that you guys found it useful and if you
did please do share it with somebody else and give this video thumbs up be
sure to subscribe and go to PremiereGal.com/tutorials and make a new
request because I want to know what you want to learn okay so I will see you
guys next time bye
DSLR 1080p 30 frames per second then hit settings tab then change 1920 to
1080