- Email is the most effective
sales of communications channel
than any social networking site.
It has an ROI potential of $36 for every $1 spent.
If you want the most from your campaign,
you're gonna have to know
how to best put together an email list.
My name is Tory
and I'm gonna show you eight of the best ways
that you can use offers, new content, and social media
to grow your very own email list.
Aww. Aren't they so cute?
Before we dive in,
HubSpot has a free tool to help make your emails
a bit more attention-grabbing.
Check out the free Email Marketing Tool
by clicking the link below as always.
You can create, personalized,
and optimize your marketing emails
without waiting on designers.
As always, if you like what you hear
and you want to hear more,
subscribe, like and comment to hear more.
Email marketing is the lifeblood of any company.
It's how you get people
to actually start to trust your brand.
Yes, more than social media.
You're actually six times more likely
to get a higher click-through rate
through emails instead of tweets.
Email is 40 times more effective at acquiring new customers
than Facebook or Twitter.
But once you have the attention of those new customers,
how do you get them to actually follow through?
Here's some ways that you can use email,
new content, and social media
to make sure that those new customers join your email list.
One, encourage subscribers to share and forward your emails.
To expand your email database,
include social sharing buttons
in an instant email-to-a-friend button
on all of your emails.
All of them. Each and every one of 'em that you send.
By doing this, it'll give you access to possible leads
with people receive these forwarded messages.
So if the person you emailed
isn't necessarily feeling the content or better yet is,
they can share it with someone else
who also loved that same value.
Two, segment your email list by buyer persona.
All right, at a high level,
segmentation is breaking up your contacts
into smaller groups of similar people.
Email recipients are more likely to click through emails
that cater to their specific interest.
So segmenting your email list into different categories
will allow you to send tailored messages.
If you create multiple targeted subscriber types,
you'll increase a chance
that visitors will subscribe to one of them.
Marketers who use segmented campaigns
noted as much as a 760% increase in total revenue.
Record a video and give it away
for the cost of an email sign up.
This is what we like to call Video Lead Magnets.
A lead magnet is something that you use
in order to generate more leads through your mailing list.
Essentially, you're offering something
that your audience would find very valuable,
but in order to access it,
they'll have to sign up for your mailing list.
The offering in this case would be a video series.
Internet users are very, very busy
and we are all looking for fast and very efficient ways
to solve problems and upscale very quickly.
And with 54% of consumers wanting to see more video content
from a brand or business safe support,
this could be a perfect way in.
If you offer access to a string of useful video content,
you up the overall draw for the customer
who now feels like they're getting
all of this delicious problem solving value
for the low, low cost of an email sign up, which they are.
Think of a mini series covering a specific topic
or a guide walking them through the solution
for a specific problem they may have.
Number four, create a blog with personalized CTA's.
A clear CTA makes it easy for the reader
to do exactly what you want them to do.
Create an account, request a quote,
enter this contest, sign this petition.
No friction, no hunting around for info.
It's that button or link
that kicks off the next step in your funnel.
And if you can attach that ask to a compelling blog article
that people want to engage with,
you're setting yourself up for some major gains.
If you're completely lost
on how to even go about starting a blog
with those compelling topics I was just talking about,
make sure to check out our blog on how to start a blog,
as well as our free blog topic generator
that will help you when creator's block hits.
(bouncy music)
- Our software is the worst.
- Have you heard of HubSpot?
See most CRMs are a cobbled-together mess,
but HubSpot is easy to adopt
and actually, looks gorgeous.
I think I love our new CRM.
- Our software is the best
- [Announcer] HubSpot grow better.
- Five, create a free online tool or resource
that requires signup.
Free online tools make your users' lives easier.
It's a fact of life.
Especially if all they have to do
is sign up with their email address to get access to it.
For example, we've created a a few free tools
like our Website Grader, Email Signature Generator,
SSL Checker, and Invoice Creator.
All geared towards solving a specific pain point
while gathering email addresses.
With that said, when creating these tools,
try to focus on the problem being solved
as the inspiration for the tool that you create.
Number six, create an online contest.
Use your social media accounts to host a free a giveaway
that requires contact information to enter.
You can encourage your followers
to click through to your website
and sign up using their email addresses.
Contest emails have an average open rate of 8.8%.
That's 5.5% more than the general average
of commonly used email marketing campaigns.
Number seven, convert some of your popular content
into gated content.
From blog posts to eBooks,
chances are you probably have plenty of high quality content
that you are just giving away for free.
If you really want to grow your email list
and boost engagement,
try restricting some of your highest performing content
so that it cannot be accessed
unless a user enters their name and/or...
You got it. Email address.
Number eight, clean your email list.
On average, 99% of people check their email every day.
However, that does not guarantee that your email
will definitely make the cut.
The more people on your email list,
the more chance you have of it being partially filled
with bots, fake email addresses, and inactive accounts.
It's a good idea to constantly review
your engagement rates and remove any subscribers
who no longer seem interested
before they hit that unsubscribed button.
Remember having a clean segmented list
filled with valuable, easy-to-follow content
highlighted by clear CTAs are all major keys
when it comes to building and unlocking the true power
of your email list.
As always, if you like what you heard
and you want to hear more,
subscribe, like and comment to hear more.
Until next time, adios.
Noted as much of a 660%...
760. (beep)
A 600...
760. Geez. (beep)
noted as much of a, as a... (beep)
Noted as much of a seven...
Okay, I'm going to get through this. I promise.