In today's video, I'm going to talk about the six Shopify pages you need to set up for
your online store, so you can easily get approved for Google free shopping listings.
Hi, I'm Clarice Lin, the ROI doctor who helps small businesses and online stores get more
revenue, and customers by getting on Google and YouTube page one.
You have your homepage set up, your products information is all uploaded, you have your
image uploaded, or your pricing, inventory is done, and you have your reviews all setup.
And then you were wondering, if you want to get your products listed for free on Google
Shopping as well, what other pages would you need to expedite this request, so you can
quickly get your Google Merchant Center account approved?
What other information will be very helpful in helping you get approved for your Google
Merchant Center account, in order for your products to be listed for free on Google Shopping?
I'm going to go into the six pages.
And I'm going to explain as well, what you should put on each of those pages.
So when Google team members is reviewing your account, or your Google Merchant Center account
setup, they will have the right information in place, and then they can quickly approve
your account.
So you can also quickly have your products listed on Google Shopping.
I want to emphasize how important it is to actually have a good refund policy page, whether
you're offering a full refund, or a replacement credit of an item that has been bought, you
should list that very clearly on your refund policy.
You might want to keep that always in mind that Google wants to work with honest, upright,
transparent merchants, so if you have a clear returns policy listed on a page by itself
with the correct information, and when you submit it for your Google Merchant Center
account set up, you can also put this URL in, your returns policy, this URL into this
account.
If you want to go into the process exact step by step on how to set this up, you can check
out one of my videos right here, but I'm not going to go into the technical setup in this
video.
I'm just going to go into a brief outline of what you should include in your refund
policy page to make it complete.
The full list of information you need to include is whether you offer a refund, within how
many days should a customer ask for refund after they have placed this order?
And how they can return the items?
You should provide address if they should want to return this item.
Do they submit it through an online form or should they send you an email, this information
should be really clear.
And on what basis would return item be accepted?
And how long would it take for you to process this repayments back to your customers?
And how long would it take for them to receive this payment.
So you want to be really upfront and you put all this information right on this refunds
policy page.
Ideally, you would also have named your URL clearly right at the top to say refunds policy.
So it's really clear and the URL should ideally be refund-policy.
So that'd be really clear as well, when Google's reviewing your page.
It's very clear, very complete, you have everything there.
So Google will have no reason to reject your Merchant Center account.
A bonus tip for you if you'd like to is, within your returns policy, so let's say if a customer
is looking through the refund policy, before they make that order, maybe they could be
interested in your shipping policy as well.
You could also include this shipping URL information on your returns policy page, so you can direct
them to this other page.
It's also good for your SEO as well if more of your pages are interlinked together.
So if you could include that in that would be a booster to your Google rankings.
Number two, your shipping page.
Shipping page is extremely important because the customer wants to know exactly how long
the product will take to arrive on their doorstep.
They also want to know how much would it cost?
Would it cost them extra if they're shipping locally?
Or if it's an international order?
How much would it cost them?
You want to be really upfront and you list it right there.
And on this shipping policy page, you want to be really clear, you have a top heading
with the right title and URL should be shipping-policy, which will really help you when you submit
this URL when setting up your Google Merchant Center account.
This is also part of the requirements.
Google wants to know how long would a customer need to expect from the time they complete
their order.
How long would you, as the online store owner, how long would it take you to fulfill this
order?
And you have to take into consideration the delivery time, how long it would take to dispatch
to deliver to the doorstep, if there are any weekends delivery as well should that take
a longer time, you should also include that as well.
If you put all this complete information into ,onto that page itself and submit the same
information on this shipping policy settings on your Google Merchant Center account, this
will greatly expedite your approval, as well.
And within this shipping information, you could also link back to your returns policy
by highlighting if they want to know more about returns policy, they can also refer
to this other page.
It's very helpful for your Google search rankings as well when you are linking different pages,
related pages together.
So by including that and highlighting information that interlinks to each other, it's going
to really help your Google search rankings.
If you want to know exactly how you can improve your Google search rankings as well, that's
this other video right here.
Check it out, it teaches you exactly how to set up your Google Search Console account,
which is previously known as the Google Webmaster Tool, this only tool that helps you to communicate
with Google, so you can get your product pages and your other pages get a higher rank on
Google search, so more customers can find you and arrive on your online store.
The third page you want to set up as well as your about page.
About your store, what's your mission, what's the value of your store?
What's the origins of your store?
Perhaps even like, where's your store based?
Who are you as a person?
Are you manufacturing your own products, and what does your store stand for?
By having all of this information, it sets you up as a legit store owner.
So one of the things that I want to actually highlight is that Google places more emphasis,
and is more likely to approve stores that are non dropshipping stores.
So if you don't have a dropshipping store, you actually have, you produce your own product,
or you manufacture your own product, things like that, personalization of any kind anything
about your company, you should put them on the about page, because on the Google Merchant
Center account setup as well, one of the sections that you need to fill in is: about us.
So they want to know more about your company, about your store, what it sells, you know,
where you produce if you are producing your own product, as well, you want to put this
information.
So on your about us page, if you create that and put all this information, maybe even a
picture of yourself, if you want to promote your brand, your personal brand, as a brand
front for your store as well put that all in, because when Google team members is looking
at your account, that will be one of the aspects that they are looking at.
And if you're not already aware of that, by putting a picture of yourself maybe as your
store owner showing some pictures on the about page, it actually helps to create an emotional
connection with your customer.
So if you want them to buy because they resonate with you, with your values of you as a person,
as your brand, then having a comprehensive about page that's not just about your product
itself, sharing more about yourself as the store owner, that will also help you to build
a stronger brand.
And that means you're likely to get more potential customers.
Number four, you want to set up a contact page.
Having a contact page is a very important piece of information for the customers.
So to Google, that's an equally important piece of information.
Either you have a contact form, or you might have a phone number or physical address.
So customers can write to you if they have any queries or if they want to ask for any
returns, before they make their purchase.
You have to be contactable.
So by providing this contact page, that's going to help you get your Google Merchant
Center account set up as soon as possible as well, because that's one of the criteria
Google wants you to submit.
You want to tell Google that you are offering multiple options for potential customer to
contact you.
To Google, having multiple forms of communication is a sign to them that you are legit business,
you're really open for business, transparent, upright, honest merchants who is selling good
products to good customers.
And that's going to help them to get Google users to go to Google Shopping again and again.
So if you want to get your Google Merchant Center account set up, set up your contact
page, put up your contact information, whether it's your telephone number with a address.
And if you have an email address, put that in as well.
So there are many people who might actually get their Google Merchant Center account suspended
because they are not filling up all this correct information.
You can also check out my other video right here where I talk about the top three reasons
why Google Merchant Center account might get suspended so you can actually get it approved
as quickly as possible.
So you can check that out here.
If you have a physical retail store as well put up the physical address and tell them
what's your opening hours, so they know when they can contact you or when they should expect
a reply if they send you a message.
And of course, a top tip for you, if you have a physical location for your Shopify store,
remember to set up a Google business profile for your store, so it will be listed on Google
Maps.
Number five, set up a privacy policy page.
Within Europe itself and the United Kingdom, there's a huge emphasis or highlight on protecting
customers information, shoppers information, so you want to have that as part of your store
information as well.
Shopify itself has a template for you to provide that piece of information, so if you don't
have any templates yourself, you if you don't know how to set it up, you can choose Shopify's
privacy policy template, so you can tell customers how you're handling their information, whether
that you're not holding on to their banking information and their privacy in terms of
their address or email address is protected by you.
So you want to list all of those.
The privacy policy page is not a compulsory page that's dictated by Google itself.
But having it makes you look more legit in front of Google.
So you want to portray this upfront on the Shopify store image, by putting that up is
also going to help increase the chances of your Google Merchant Center account.
Number six, a FAQ page, frequently asked questions.
Providing a Frequently Asked Questions page is going to kind of legitimize your entire
store as well by the willingness of you being transparent, offering all this information
about your products, whether it's about your product information sizing, whether it's about
pricing information, about payment methods, putting all of this information into your
FAQ page is going to increase your credibility as a Shopify store owner.
So take a pen out and list all of this down, whether it is a sizing information, product
information, color of your products, you can put that in, if anyone has any questions about
those products.
And if you offer gift cards, you can also include that as part of your gift card FAQ,
how they can top up their gift card, where they can buy their gift card.
You can also include what are the different payment methods that are accepted on your
store, if they want to have alternative methods or if they are not sure, you know, how they
can contact you.
And in terms of the entire ordering process, if they have any specific questions about
certain fields, you can also include on the FAQ as well.
You can also include for example, if you're offering gift wrapping for your product, especially
during this Christmas season.
If you're offering gift wrapping there could also be one of the options on the FAQ as well.
On your FAQ page as well, you can also mention about the delivery or delivery status.
And this could also have links pointing to your shipping page and your refunds policy
page as well.
By having three interlinked pages, that's also additional content that's going to help
your Shopify store rank better.
So don't forget to interlink those pages together by having this exhaustive list of FAQ questions,
it's going to help you manage your queries more easily and for the certain customers
who really use the FAQ page to help them guide their shopping experience without necessarily
sending you an email or sending you an inquiry.
I hope all of this information is helpful for you.
You can check out all my other videos as I mentioned, as well I have an entire playlist
on how to help Shopify store owners earn more revenue and get more customers, you can check
them all right here this entire list.
If you found this video useful, give it a like, subscribe to my channel, turn on the
notification bell so you don't miss any of my future videos on how to get your Shopify
store owners, more customers and more sales by getting on Google and YouTube page one.
I'll see you in the next video.
Bye!