are you in control of your mind and your decision making
now when it comes to the money you spend and the brands you buy into
you probably are being controlled to a certain degree
today i'm going to show you three of the most powerful methods
designers and branding agencies use to control the minds of the consumer
and sponsoring today's video is heritage type which have a specific
offer for you guys today now using my code you can get 10 off a giant
bundle of textures and logo templates all high quality and 100 customizable
so learn more about this huge logo bundle later in today's video
so first up today we have fomo now it sounds like some kind of slur
but it's not fomo stands for a fear of missing
out and it's the first way that marketing agencies and designers can
manipulate your spending habits according to psychological research the
reptilian part of the brain known as the neocortex expresses itself
in a few ways one of them being obsessive compulsive
tendencies and then we have the flight or the fight response
and then finally the actions people take in response to urgency
these are precisely the factors that inspire impulse purchasing
and that impulse buy is one of the strongest methods
marketers and advertisers strive to induce
and this because it's easy to trigger and it's also a proven
and a tested method now one way this is achieved is for example
showing a product on social media that has many
positive reviews and feedback the viewer is going to be intrigued by
the product itself and then see that many people are taking advantage of this
great product and that's going to make them feel like
they want a bit of the action and they're missing out
an example here would be maybe a cosmetic company sharing their new
lipstick and how it's being bought and used by so many people
with a large positive feedback now another example of fomo
is using limits and this might be by having a
sale or an offer that ends in an x amount of hours
or even something like a hotel room that always seems to
be scarce and there's only one reservation left available
now something that is quite subtle but is often very effective
is when a company lists how many times an item has been sold
now this is often seen on amazon and ebay and i can bet
that you guys have fallen victim to this before
so say for example you're searching for a pair of jeans and you notice that one
vendor has sold over 10 000 pairs of jeans and then a different
vendor has only sold 15 pairs you're probably going to be
inclined to go for the one who sold 10 000 pairs of jeans as opposed to 15.
so moving on from fomo the next example of how marketers can manipulate people
is the use of nostalgia now nostalgia marketing is the
advertising equivalent of comfort eating it makes us feel safe and
warm inside nostalgia marketing urges us to focus on
the things that we already know are great
and that we link to positive memories from the past but to a present
situation or product even if that present moment or product
isn't the same or even close to being the same
so one prime example of this can be found in the cell phone industry
have you noticed recently how nokia re-released
the 3310 and also in 2019 how motorola gained a lot of buzz when it
reintroduced a new and improved eraser now people such as myself who were in
their teenage years when these phones originally were
released we're gonna have memories linked to them
and that might make some of us splash some cash purely for nostalgic purposes
now another example is how adobe capitalized on bob ross
now bob ross was a beloved painter in the 80s who made tv appearances and
guys on how to paint and he passed away in 1995
but there was a kind of unexpected resurgence of popularity in 2016.
now adobe took note of this and they decided to make some tutorials promoting
their new adobe photoshop sketch for the ipad pro and they used
bob ross in that marketing now companies don't decide to do these
things because they think it's a nice thing for you
they just know that you're gonna like it and thus you're gonna spend money and
take notice
the third way that design agencies can manipulate you
is more geared towards the branding side of things and its
consistency developing a strong visual brand and experience with a
business is key to setting that business apart from the competitors
customers need that trusted experience that they know
see and can feel the same way across the entire board
humans do like patterns and consistency because it makes us feel comfortable
something familiar is a good selling point
things like color palettes font use layouts
art style and so forth are all very integral to the consistency of the brand
now one great example of this is the innocent smoothie company
this company is a playful smoothie and juice brand from england
and it keeps the innocent reputation strong with the marketing and the
branding that kind of makes you feel like a kid again
their meta description reads hello we're innocent and we're here to make it easy
for people to do themselves some good whilst making it taste nice too the art
style found with this company the typography the logo everything is
just carried through the entire branding sector and this can be seen in
their website the packaging and the advertising
now in branding it can be said that consistency is king
if you want to grab 200 high quality logo design templates
and several textures as well you can do just that with a 10
discount using my code satori 10. now the logo templates are 100
customizable and they have the great style that is
synonymous with heritage type the logos fall into eight categories of
food and drink outdoor victorian nautical craft and trade
vintage which are my favorite botanic and also wild animals
of course these have a commercial license attached so you can grab them
do whatever you want to them and use them wherever you like
click the link below to be directly taken to the discount page for today's
bundle and you can use them in ps ai and also
affinity and of course if you learn something
else today do a click a video on screen and until next time guys design your
future today peace you