hey what's up guys so somebody had
emailed me recently and i do draw
inspiration for these videos from emails
from youtube comments from facebook
threads
uh but i had an email where somebody
said hey i posted a new shirt to my
merch by amazon account then i went to
amazon and did a keyword search for what
i thought i should show up for and i
couldn't find myself on page one
and i know this is not unique to the
person that emailed me i this has got to
be a common question all right so
in this video i want to talk about
basically like full picture
why do some products get to page one and
others don't
what can we do strategically to increase
the likelihood of getting to page one
and i think that's pretty much it
actually those two main points and so i
broke this down into i always try to
give actionable content but also i want
to be informative about like how the
algorithm works so that's what i'm going
to break down in this video why don't we
get started
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research tool bubble scout you can find
a link at the top of the description now
i don't want to bury the lead i want to
start right away by talking about
why it is that some products
outrank other products and first let's
even break down the definition of
outrank when we say outrank we're
talking about products that are
rendered in search results
towards the top
now why does it matter where you're
rendered in search results well we know
if you rank at the top
you get increased visibility
and every sale that's ever taken place
on amazon
started with a customer seeing your
product right if they don't see it they
can't click it and then purchase it so
visibility leads to
more sales and sales
is really
what
makes the algorithm lean towards making
one product
rank higher than another product it's
typically a function of what keywords
did the customer search for
and then this is based on sales history
by the way so a customer in the past
typed this into the search bar clicked
this product
and then purchased that product okay
boom the algorithm learned from that
real human and their interaction with
the website that the next time somebody
comes to amazon types in the same
keywords there's a decently high
likelihood they may click that same
product because the previous person did
and then maybe even buy that product
because the previous person did and when
i say previous person with amazon search
volume it's probably many many people i
mean that's a function of the
traffic that the niche is getting and
when i say niche we're talking
uh dynamically like this is any niche
that you can think of
so let me give you a couple examples
this is me
going to amazon and typing in
halloween costume 2021
now what is the first thing you guys
notice in this screenshot behind me and
i'll duck my head down so you can see
even the product behind me there
okay now i bet you most you guys noticed
three of the top four listings are from
the brand disney
now
there's nothing we can do about that we
already know big brands have brand
recognition they command higher price
points and typically generally speaking
more sales they soak up more sales so my
first piece of advice if you want to
rank on page one is
avoid big brands when you can okay now
we know if you've done any niche
research on merch by amazon
that big brands like disney marvel mtv
those are just to name a few
they all sell merch by amazon products
and disney is like very active and i
guess disney owns marvel don't they so
these big brands are always going to be
tough to compete with because
the algorithm doesn't favor them in that
oh it's disney so let's push them up the
algorithm does what i explained a second
ago which is
whatever has the sales history
on those keywords that's what's going to
get favorable placement and it just so
happens that most people are going to
buy disney shirts because everybody
knows disney right and they like disney
so avoiding big brands is a big tip now
let me just show you really quickly we
searched right here
for halloween costume 2021 so if i'm
selling a relish shirt costume you know
relish the condiment you put on a hot
dog and whatever else
if i try to rank on halloween costume
2021 i'm screwed right because disney is
going to crush me they're gonna push me
to page two you know or three or four or
five if you're not on page one you're
probably it doesn't even matter you need
to be on page one
so what the heck am i gonna do with my
relish costume
well for one target other keywords like
it may be very very hard to get indexed
on page one on crowded keywords
like halloween costume 2021 especially
when you're competing with disney but
what if your keyword set is
funny
halloween relish
costume or funny halloween relish
t-shirt
you know what i mean like be strategic
with the keywords you target and this
includes like in your title i'm not even
talking about running ads i'm talking
about just your title which is going to
carry the most weight when the algorithm
is trying to learn what keywords to
associate your product with before it
makes any sales so you got to be
strategic there putting funny halloween
costume
in your
title is not really going to help you
know it's going to teach the algorithm
that it's a halloween costume but you're
going to need to be more specific and i
always say front load your title with
the most valuable keywords
all right now another thing
when i typed in halloween costume 2021
look at the top left corner it says 1
through 48 so there's 48 products on
page 1 of over 2 000 results so amazon
used to give us better metrics as to
exactly what we were competing with a
couple years back they stopped giving us
more exact metrics and they just started
saying like over two thousand which
could mean a hundred thousand two
hundred thousand et cetera
anyways over 2000 that's tough all right
we need to be realistic here i know this
is easier said than done remember guys
print on demand is a low barrier of
entry so you're going to have
a lot of crowded niches especially if
the niche is got a lot of demand you
know we tend to people that are smart
that are selling tend to follow the
customers right
uh but generally speaking if you want to
make
it to the top of page one right i don't
wanna say make a sale because you can
make sales in crowded niches and i
actually think that it's easier to make
a sale on a crowded niche that has the
demand to support it than it is to be in
a fringe very low demand niche where you
have less competition but if you want to
make it to the top of page one you wanna
avoid crowds as a general rule of thumb
if you're looking for organic placement
because all a crowd really means is that
in a crowded niche you have more
competition and no matter how hard you
try
the first page of amazon is always going
to have 48 products rendered in search
results so you need to be one of 48 and
again typically you need to be towards
the top of page one
uh the next thing i wanted to show you
guys is check out the relish costume
that we had just talked about so it's
got 25 ratings which means this product
probably existed prior to 2021 since the
big halloween sales rush is going on
right now well how do we confirm this
you can download the free helium 10
chrome extension i mean there is a paid
version of it but you can use the free
version and you can see bsr history
including
when it was first tracked now it's
possible too that it may track all the
way back to the day it was posted but
it's not always exact but
anyways
i installed the helium 10 chrome
extension and i can see that this relish
shirt looks to have gone live about two
years ago
in early october of 2019.
so if i want to post a new relish
costume how the heck am i going to
overtake this shirt that's already got
25 reviews it's going to be really tough
but i don't just have a problem i also
have a solution check this person out
they posted a relish costume but look at
what they did
they put established 2021 and the date
first available verifies that you also
you know you don't need the helium 10
chrome extension you can also just
scroll down in the product listing and
you can see the uh under product details
you can see the date first available but
anyways they they integrated 2021 into
the costume
so that you're not just directly
competing with all the older listings
and i mentioned yesterday in top five
niches of the week a lot of times you
can take last year's
halloween trends and just put 2021 into
the design or into the title
and get additional sales so these little
things can make a big difference guys so
you want to leverage recency
now also the last thing i want to show
you is that of course you can advertise
you can run sponsored product ads you
can run sponsored brand ads if you do
those two things sponsored bro uh
sponsored product ads and sponsored
brand ads those typically
are the first row of products in search
results and the second row those
typically make up the top two rows of
search results okay you can run
sponsored display ads
you can run sponsored video ads actually
i don't think they're called sponsored
video ads i think they're just called
video ads but anyways you can run video
ads and you can use like place it
and create a live video ad
for your print on demand product and
then advertise it for 25 cents per click
on amazon there's nothing stopping you
from doing that and that's going to help
you
soak up impressions clicks and we know
those two are required before you get a
sale and we know that sales train the
algorithm to increase your organic
placement so that over time you rank
higher on page one or if you're not on
page one yet you get there and then you
start climbing the ranks on page one i
mean guys like
everybody wants like that magic what do
they call it like magic bullet or
whatever like the the secret that only
the experts on youtube know that nobody
else knows no there's no secret this be
methodical you know what i mean there's
no secret to this guys so the last tip
is that we need to consider advertising
and i know when we think about it if
you've never done it it gets scary and
you think it's expensive but there are
actually like really cost effective
cheap ways to advertise
and get additional impressions to your
listings which can lead to clicks and
lead to sales guys also while we're on
the subject quick reminder i did launch
my amazon ads course it is extremely
thorough in both like
an explaining way where i explain like
why we advertise when to advertise but
also step-by-step tutorials on exactly
how to advertise as well i'll put a link
to it in the description i've gotten
great feedback so far from everybody
that checked it out already and as i
wrap the video up guys just wanted to
remind you i have a free seven-day merch
by amazon mini course linked to in the
description and an amazon merch facebook
community that i'd love to have you in
uh last but not least i wrote a full
merch by amazon course walking you
through how i went from tier 10 to tier
200 thousand it includes my niche
research course my design course my
advertising course it includes all
future content related to merch by
amazon as well so it's pretty good
investment you can find out more using
the link in the description thank you
guys for watching please like and
subscribe if you haven't already and
i'll see you soon
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you