- Have you been briefed on my dumb idea?
- Yes, it's a great idea.
- Yo guys, Jonathon here.
The 16 inch MacBook Pro is real, it's official.
It's got a bigger display, a new keyboard,
up to eight terabytes of storage.
There's better cooling, better thermals,
really good speakers, and out of nowhere, a built-in
microphone that's supposed to rival USB mics.
It's kinda crazy.
So that aforementioned dumb idea was to mic myself
using the MacBook Pro, so everything you hear
out of my mouth, including right now, is from the built-in
microphone with this MacBook Pro.
♪ Runnin' right back to me about how they said I feel ♪
That was a sneak peek of my upcoming review on this machine,
also recorded with the MacBook Pro microphone.
So definitely subscribe for that.
Today though, got a special one.
Got a chance to sit down with the man, the myth,
the legend, Phil Schiller himself, talks not only 16 inch
MacBook Pro, but the Mac lineup as a whole, enjoy.
Philip Schiller, how's it goin'?
- Great, thank you.
- I kind of opened up recently about my love for Mac
and ultimately, how it got me really to this point,
so it's kinda a cool opportunity to sit with you.
I know people kinda look at Apple as this corporate monster.
- I hope not. (chuckles)
- Well, I think they forget that there's humans behind it.
I see your excitement on stage, and even in a couple minutes
today we got to chat.
You can see how much you care.
What was the most exciting thing with this MacBook Pro
released this time with the 16 inch and a new form factor?
- There's a lot that I really love about it.
One, it's really great when a product has such
a clear purpose, that you can speak directly to people
who are going to use it, the way they know how they're going
to use it, and it matters to them.
So the choices you make, you can be really crystal clear
about what benefits they bring and what trade-offs you make.
It just helps insure success, because you already have
a good understanding of what they're gonna do with it.
Some products you put out in the market and they have
no idea what's gonna happen; like the first iPod.
You just don't know, you think, but you don't know.
Others, like a MacBook Pro, where there's such a great
customer base who use these every day of their life
and they get their work done on them, that you have a good
sense of what they care about.
They let you know what they care about.
You can really try to respond to that and give 'em
something they hope they love.
So that's the most important thing to me about
the new MacBook Pro announcement, is there's some amazing
customers out there that do unbelievable work,
and I really hope they love this product.
The team made it for them.
And we'll see.
But I have high confidence that they're gonna really love
this new product.
- How does it feel, like I know you gotta be
chompin' at the bit like you know what's coming.
That's like, in particular, the 16 inch MacBook Pro's
been kinda like the mystical unicorn of MacBooks.
Ever since the beginning of this year really, it's like,
okay, it's gonna drop in March, it's gonna drop in October.
Okay, it's not gonna drop until 2020.
How hard is it to just kinda stay calm
when you know it's comin'?
- Well, it's not hard, but it's so satisfying to be able
to now talk about a product that you've been
working on for years.
All that time where people wanna know and ask you questions,
or challenge you about certain products and you
can't say anything, and it's your job to not say anything.
But then when you can, it is just so exciting,
it's cathartic, it's just I love this moment when we get
to talk about a product.
- Can I ask, what is your Mac of choice?
Like, do you have a go-to?
- Absolutely, I use all our products, absolutely.
I have every one of them in some place in my life somewhere.
But for my Mac, my number one has been my 15 inch
MacBook Pro, and it's going to become my 16 inch
MacBook Pro, without question.
- For me, I was super excited.
I was on the rumor mill every day just trying to see
when this thing would come out.
I think the biggest surprise for me was price point,
'cause that was probably the one thing that everyone
just completely swung and missed.
It was almost like everyone predicting Kawhi to the Lakers.
It was that far off.
Everyone thought this machine was gonna be northwards
of like three K, starting price of maybe 3500,
and it's not even close to that.
It replaces the 15 inch, starts at 23.
Where did that speculation come from that it was
gonna be this?
- I think as people started to rumor the feature set,
since there's a big leap in a number of technologies,
it's a logical assumption to say, well then that must
be priced more and higher.
Frankly, reading those rumors, I was really happy to see
that people were coming to this with expectations
that we were going to exceed, 'cause that's always great.
So I was happy, not always happy to read rumors,
but you're happy when you read them and they're wrong
and you're gonna beat them.
Now that's the case here.
Our intention, all along, working on this was to
replace the 15 with the 16, and try to deliver a lot more
at the same price point.
And it wasn't always clear that we could, but that's always
been the goal through the project to try to do that.
- For me, I actually, weirdly enough,
had ditched an iMac Pro.
I went from iMac Pro to 5K iMac to just MacBook Pro
for the last four months, and I've been super excited
with the final cut update and the Catalina GPU stuff
has been bananas.
It made my MacBook Pro feel like an iMac,
and anyone who edits will know what that means.
This is supposed to be 80% faster
with the A and D chip in here.
How has that been working with them, in terms of
you guys can kind of dictate how things go?
- It's been good.
As you know, the whole architecture of graphics on the Mac
is pretty unique.
It's deeply integrated into the system.
Everything from the finder UI all the way up to Core ML,
counts on both CPU and GPU acceleration, all driven
through the software and hardware teams working together.
And a key part of that is working with a graphics provider
to try to optimize the cutting-edge performance
that can give us, in a system that is seamless, performance.
I'm sure you remember years ago when we went to a system
where we could have it dynamically move between integrated
intel graphics and the AMD discreet graphics to give you
both maximum performance and maximum battery life.
At the time we started working on that,
it seems not realistic, like, oh come on.
We're gonna be able to tell.
I'm gonna see a delay.
It'll jump back and forth.
No user will want that.
And the team was able to do remarkable work so that
you can't tell.
It's just seamless.
And that's an example how the hardware,
it's the Apple system architects and the system software
team and the AMD team, all working together to make this
one seamless experience happen for us.
And as they've been pushing to now using
seven nanometer technology for the latest AMD graphics.
I think we're able to really get big jumps.
Usually hear from generation to generation 10%, 20%.
Not 1.8x2x, and I think this will be a speed improvement
people can feel but still seamless enough whole experience.
That's critical.
Plenty of systems can shove in a part and you can get
a thing to run faster, if you set up the right drivers
and the right libraries.
No, this is just everything should feel seamless and faster.
- For me, this is almost kind of semi-relevant
to 11-11 Pro Works, like you did an un-Apple move
of making it slightly thicker just to increase battery.
What was also cool is, as a final cut user, the optimization
with AMD and the GPU's almost been a way to combat thermal
throttling and CPU performance, 'cause when you can
offload that there, then I've seen better battery life,
better performance across the board.
But I think it goes back to Apple listening again,
where what was the breaking point, or what was the
inspiration to actually work on the thermal cooling
and that part of the computer as well, where it's not just,
hey, we're gonna do our thing, but we're also gonna listen
and then make that better as well.
- The whole idea behind this new generation, MacBook Pro,
was okay, how far can we push the technology to give
the highest end users everything that's possible
to give them.
All these things are competing for resources.
There's size and weight.
There's screen size.
There's CPU performance.
There's GPU performance.
There's battery life.
There's cost.
These are all intricate pieces of the same puzzle.
We challenge engineer team and they challenge themselves
to say, how far can we push it?
How much performance can we build in?
If it means getting a little thicker, little louder,
little heavier, tell us.
What would it take if we really want
the maximum performance.
To the credit of this Mac engineering team,
what they've done here is pretty special.
It's a lot faster.
It is a teeny bit thicker, .7 millimeters,
a teeny bit heavier 4.3 versus 4.0.
But as a user, my experience is, it doesn't feel
any thicker, any heavier, because with this bigger screen,
it actually feels thinner.
You have a product that has the same acoustic goal.
It has nearly the same size and weight,
and is dramatically faster.
I think many of us, a lot of our users, were willing to
give the team more latitude to go further.
They didn't need to.
They were able to deliver still relatively thin and light
for Pro notebook, with incredible speed increases.
A lot of credit to the engineer team and what they
were able to achieve.
- We've talked about the nerdy stuff, the GPU's, the cores.
I think one of the, not underrated things, but maybe people
don't realize how good it's gonna be,
is the speakers on this.
We've kind of talked about this today, but you would say one
of your favorite things about this, and you're almost
telling me kind of one of those things that's not really
on the spec sheet, the Dolby Atmos.
And that's a catalina thing that's kinda just brought
to life here.
- Yes, so you know, one of the many areas that I think
Apple's developed in the last five plus years,
five to 10 years, has been the development of our acoustic
and audio engineering team.
They're an amazing team, the team that works on everything
from air pods to the quad speakers in an iPad Pro,
works with the Mac team on the Mac audio engineering.
They've built in a six speaker audio system with true
break-through technology.
And the net of it is, as a user, you turn it on,
you listen to music, a video source you're watching,
and you just can't believe the speakers in a notebook
are producing that sound.
It's very related to your position of where you are
in front of it.
Being a notebook, we know where the user's head is at.
We know about the distance, you're arms led the way.
We know about where you're positioned.
So the team can do an incredible job
tuning the stereo scape.
Impossible for people to understand just by talking
about it, you gotta go hear one.
But when you play content, specifically content that
takes advantage of a large sound scape, like Dolby Atmos
content on the TV plus service.
You just hear sounds that are outside of your head,
almost behind your head.
It really plays with your brain in a cool
and impressive way.
- Kinda going back on the topic of being a final cut user,
I noticed there was kind of a hidden trick with this
that takes a little homage from the Pro Display,
they are with the variable refresh right here.
That's awesome.
Do you think we're gonna get to a point where we could
potentially see XDR tech into, I know there's different
thermal restraints and stuff, but as a nerd,
that would be amazing.
Do you think that's ever a possibility?
- I'll never say never.
With the Pro Display XDR,
we push that team to show us
what the most incredible display could be,
and if that means it has to get thicker, heavier,
fans, more expensive, we'll deal with that
as a customer base.
First, show us what's possible.
What can be created.
And what they've made is remarkable, a million to one
contrast ratio, great bit depth of the color.
But, it's a thick display and it does have
active cooling in there.
That just doesn't make sense, as thin a display as we want
on a portable.
I don't know if and whenever that can come.
It would take a lot of advancement technology
that doesn't exist today.
- Fingers crossed.
I think, for me,
this is kind of a once in a rare chance right now.
Put in some feature requests.
- Oh, please.
- Do you think there's ever a chance that the SD card slot
makes a comeback?
- I love photography, as many of our customers do,
and use many cameras, increasingly my iPhone,
but many cameras.
Probably not.
Again, nothing about the future is in stone,
and things can always change, but.
As we've been spending a lot of time with MacBook Pro,
surveying what our customers use, what IO they need,
where their needs are growing and how they're changing,
and did a lot of soul searching on it, asking ourselves
about a lot of connectors, about USBA, about SD card
readers, about HGMI, and just re-questioning everything.
And really what we came down to is more and more customers
are taking advantage of
USBC and Thunderbolt,
love the incredible head room, or performance,
there is there, the higher power there is,
the charging ability there is.
We think having, on the highest, the Notebook,
four USB Thunderbolt ports, gives the most headroom
for the things you will be doing in the years ahead.
The trade off is for a few traditional media types,
like SD card readers, means using an adapter,
but there are USBC adapters.
I carry one for that.
Ultimately, that gives you the highest performance,
the most flexibility, with this arrangement.
So after a lot of soul searching, we think we've done
the best thing for customers with the IO we have,
meaning that you don't have every port type
in the world on it.
- So as we wrap this up, I think maybe just touch
and finally going back to Apple's kinda changing their ways.
They care more what the people think.
Is there anything you would like to leave?
- Sure, I do.
I think even, perhaps, more important,
even clearer commitment to Pros and faster execution
of better Pro machines, is commitment to the Mac.
We have all heard through the years, many years,
people saying, oh, does Apple still care about the Mac?
Believe in the Mac?
There are a lot of people at Apple who work really hard
because we love the Mac and wanna continue for as far
as our eye can see, that this compute experience
has just become something near and dear to all
of our hearts, that we all count on as part of our life,
to get our work done, to be more creative.
We've been out as much as ever.
Even as we grow with iPhones and iPads
and they're increasing, and watches, part of our life,
the Mac still has a very important role to play.
We're happy to keep pushing this for as far
as the eye can see.
If anyone has any doubts about that, questions about it,
I hope these amazing products put that to rest
for a few more years, because we really, really love the Mac
as much as our customers do.
- Cool, well I appreciate you.
Thanks for the time.
- Same here. - Awesome.
Thank you. - Thank you.
- Cool, we're good.
- [Camera Man] Cut.
- Yep.
- [Camera Man] Awesome.
- So how does it sound?
How does it sound?