- Private podcasts are an incredible way
to reach the part of your audience
that doesn't have time to watch video.
Not to mention, audio content is a great way
to build trust and intimacy with your audience
in a way that printed text rarely does.
In this video, I'm gonna show you how to create
a private podcast step by step.
All right, let's get into it.
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My name is Jerry Potter,
yes it rhymes with the boy wizard.
And in this video,
we are showing you how to create a private podcast.
Private podcasts are a great way to reach new audiences,
whether you give it away for free,
and then people give you their email address
in order to subscribe to the private podcast,
or if you sell your paid content, your paid audio content.
In fact, I saw a survey recently
where in the United States,
I think it was 19% of podcast listeners
said they would be happy to pay
for episodes of their favorite podcast.
So paying for audio content
is becoming more and more common not to mention the fact
that audio-only courses are one of the big trends
that's exploding worldwide right now.
And for people like you and I,
audio content is way easier to create than video,
and it's a much better way to build trust
and intimacy with your audience
than written words like blogs and things like that.
Because your personality comes through
as you are saying what you're gonna say
in your private podcast.
So let me walk you through step by step
exactly how to create a private podcast.
Now I'm assuming some of you already know
how to create an audio file,
and you just wanna know how to make it
into a private podcast,
but for anybody that doesn't,
I've linked to a guide that shows you
how to create the audio in the first place.
And you can find that in the description of this video.
So once you've got your audio for your private podcast,
you're gonna upload it to your podcast host.
Now there are lots of different podcasts hosts out there,
in this tutorial, I'm gonna walk through
using Hello Audio,
which is the one that I use for my private podcast
for my members that I have every single week.
But you can look at lots of different ones.
I will tell you one thing that I love about Hello Audio
that I've not seen in a lot of other ones
is they will actually let you upload
a video file or an audio file.
So if you don't have audio software,
you might just record your podcast
into video editing software,
which tends to be more readily available,
and there are more free programs like that.
Or if you're already recording videos for YouTube,
or Facebook lives,
and you just wanna take the audio off of that
and make it a private podcast,
again, you don't have to convert anything,
you can just upload the video file straight to Hello Audio,
and then they'll turn it into
audio for your private podcast.
So here in Hello Audio
I'm gonna start off by clicking Create a New Feed.
And a feed is basically your podcast,
that is your private podcast feed.
You can see here it says public feed or private feed.
So Hello Audio does actually have public podcasts as well.
But in this video, of course,
we're looking at private podcasts.
So I'm gonna click Create Private.
Then I'm gonna give it a title.
If you want, you can give it an internal title.
If you want to call it something different
with you or your team, you can give it labels.
This is basically to organize it among your podcasts
if you had a bunch of different private feeds, for example.
You can check this little box
if you want everybody to be emailed
when a new episode comes out.
Type of feed, there's a couple of different types here,
but for most of these, you just want instant,
which means as soon as you upload the new file,
and hit publish, it goes out to everybody.
You'll add an author here.
And then you put in a website,
and if you have a website,
you can put this in here, of course.
But if not, you can always just link to your Facebook page,
your YouTube channel, your Instagram, whatever you want.
You just need to put some link in there.
Next up you can decide how soon after
you publish an episode will it expire.
So you may, for some reason to create urgency
to get people to listen sooner,
you may want to have it expire.
Like, hey, access our new private podcast for a week.
You have a few different options here,
but I think in most situations,
you'll just say never, right?
You want them to continue.
Then you can add a description to the private podcast
if you want to, I'll skip that for now.
I would recommend adding a feed image.
So the feed image is basically the cover art,
or like the album cover, if you will, for your podcast.
It just needs to be a square picture,
it doesn't have to be a specific graphic
or anything like that.
I happen to have this one handy.
This is the cover art for my public podcast.
So I'm just putting this in here
just so that you can see that there's something there.
But you really want to have something there,
otherwise it just kind of looks odd
when somebody the adds your private podcast
to their podcast player.
Next we'll hit Save Feed.
It says, "Success. Your feed has been saved."
So next thing you wanna do, of course, is upload an episode.
So you're gonna take your audio file wherever you have it.
And you can either click choose a file here,
or if you have the file handy,
you can just drag and drop it into that square.
And if I scroll down,
you're going to see that it is uploading down here.
Now this is actually an audio file from my public podcast,
again, we had an episode called,
"How Do I Turn My Social Media Over to Someone Else?"
But it was, again, one I had handy there.
So we're gonna let that go,
it's now uploaded already,
depending on the size of your file and internet speed,
it will go slower or faster.
But it does take a second to process as well.
So while it does that,
I wanna show you how we're gonna share the private podcast.
So two ways to do it.
One is sort of semi-private,
and that's what is called a universal link.
So right here, there is a link to your podcast,
and you can send this out to anybody,
and they can add your private podcast
to their podcasting app on their phone,
or whatever device they're using.
However, they could also take that same link
and give it to a thousand other people,
and they could add your private podcast.
And if that's what you want, the more the merrier, great.
But if you're charging people for this content,
or you wanna make sure anyone who gets it
has to give you their email address first
or anything like that,
you're not gonna want to use this universal link.
But if you do wanna use this universal link,
you just click this little plus sign
on the clipboard there, and it copies it to your clipboard.
And then you can paste that link into emails,
social media posts, wherever you want it.
What we're gonna do instead
is we are going to use this listener's tab down here,
because this podcast is not for everybody.
It's a private podcast.
And so somebody either has to submit their email address
to get access to it,
or pay, or whatever you're gonna do for your business.
So just come down here, click listeners,
and it recommends here to add yourself
as a test listener to start, which you can do.
I wanna hop over really quick to my actual private podcast
so you can see what this looks like though
once that's set up.
Now, after you've added your listeners,
they'll be listed down here at the bottom.
But the first time you're gonna add listeners,
you're gonna click this blue button here,
it says, "Add Listeners," well named.
And then you can paste up to 1,000 email addresses
separated by commas, or even just a list,
one per line, in here, and it will add them to this.
And then you have this little toggle turned on,
so it will send them an introductory invitation email.
And I'll show you what that looks like
here in just a second,
so that they can listen to your podcast
in your podcast player.
If you want to change what it says,
for example, down here, this one says,
"We just set up your access
"for the Streamliners Club private podcast."
So this is for my Streamliners Club membership,
we do a private podcast of replays
of the coaching calls and things like that
so people can catch up on the go.
So you can customize the text down here to be
whatever you want it to say.
And then your people will get an invitation.
So remember we left our audio uploading and processing.
I'm gonna now click on the audio here.
And if you wanna change the title of it,
right now by default,
it's just gonna be the title of the file that you uploaded.
So if you wanna change the name of
the actual podcast, you can do that there, the title.
Then down here,
if you want to add any show notes, you can do that.
A universal footer is basically,
if you wanted to have for example,
a link to your social media platforms,
and your website at the bottom of all your show notes,
you can just put that in there.
So again, this one up here is specific.
The Rich Text Show Notes is specific to this episode,
down here, this can go to all of your podcast episodes.
Then we're gonna come down here,
and assuming it's finished processing,
you can just hit Publish Episode.
If it hasn't processed yet, then you won't see this.
You can just hit Save instead,
and then you can come back
and finish it once it has processed.
So I'm gonna go ahead and hit Publish Episode.
And just like that, my Super Secret Private Podcast,
which is what I called it for this tutorial, is ready to go.
Now, let me show you what this looks like
from the user side if somebody is to subscribe
to your private podcast.
'Cause this is important to know
what they're getting on the other end.
So whether you use the universal link,
or you specifically invited people to the private podcast,
they'll get an email, they'll click a link,
and this is what it will look like.
So you can see here that it has the cover art.
At the top it says,
"Subscribe to my Super Secret Private Podcast,"
which was again what we called it.
And then down below are some of
the most popular podcast apps,
there's also a button for help there,
you can see where it says Click Here.
So I'm on an iPhone here.
And so since I listen in Apple Podcasts,
I'm gonna click Apple Podcasts.
And this automatically opens in the Apple Podcasts app,
and it says, add a show by URL.
And it puts the link in there automatically.
I hit Follow, and there it goes.
It adds it to my podcast player.
Now you'll see the two cover art next to each other
that are the same.
This is actually my public podcast,
Social Media for Streamlined Entrepreneurs.
But remember we used the same cover art
for this 'cause it was handy.
But if you look at the bottom here in purple it says,
"My Super Secret Private Podcast."
So that's all your people have to do
on the other side is click a link,
and then choose their podcast player.
And it adds it to their podcast player ready to go.
Then every time you add a new episode,
it will go out to them.
Ready to set up your private podcast,
one thing I'll say is if you don't have a podcast host,
definitely look at the features
that the companies offer before you sign up for one.
And if you wanna try Hello Audio,
which I showed you here in this video,
you can go to usehelloaudio.com
and sign up for a completely free trial right now.
They don't even ask for a credit card.
So it literally is, you can try it completely free.
And again, you can go to usehelloaudio.com.
All right, was this video helpful?
If so, do let me know by giving it a like
or leaving me a comment,
that lets me know that you'd like to see more videos
like this and in that same vein,
then I can make more of them, all right.
Plus you're not only supporting me,
but also my two tiny superheroes at home.
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