- Hello insiders.
Welcome to the first Newsflash of 2023.
We hope everybody had a safe and happy New Year.
Now let's get into those updates,
because if it's Tuesday, it's news day.
Last year we launched a member recognition shelf,
featuring selected avatars of members on channel pages.
We're now experimenting with extending
the member recognition shelf to video descriptions on mobile
where it would be part of the info card section.
The goal is to increase new member signups.
Creators will have the option to disable
the member recognition shelf in description in studio.
Let us know if you've any feedback in the comments.
Next, as you may remember in September,
we announced new ways to earn on YouTube
through shorts ads revenue sharing,
expanded shorts eligibility for the YouTube partner program,
creator music, and lower access thresholds
to fan funding products like super thanks
and channel memberships.
Now, to make these changes possible,
all current YPP partners will need to accept
new contract terms starting this month.
We're asking creators to accept these terms by July 10th.
Otherwise, they will be removed
from the YouTube partner program.
The terms will include few changes,
most notably allowing channels to earn money from ads
that run between videos in the shorts feed.
With the introduction of shorts ads revenue sharing,
the shorts fund is going away,
and all monetizing creators will now be eligible
to earn ad revenue on their shorts views.
When you accept the shorts monetization module,
you'll be able to take advantage
of this new revenue stream
as early as the first February, 2023.
If you accept after this date, shorts ads revenue sharing
will begin on the date you accept.
Shorts creators not currently in YPP are now eligible
to apply to the program if they have 1000 subscribers
and 10 million eligible shorts views in the past 90 days.
YouTube creators published a video
with more details on the changes.
We'll leave it in the description
if you'd like to learn more.
Next, creators will see a new card
in the studio analytics content hub,
which will show a breakdown of subscribers gained
by each content type.
Previously only views per content type was available
for comparison in YouTube analytics.
The goal is to help creators more easily compare
how their different format uploads are performing.
Let us know if you have any questions.
Next, we're launching the ability for creators to see
what content their audience is watching
across format types on studio mobile.
To see this card, go to studio analytics, audience tab,
and filter videos your audience watches by content type.
The goal is to give creators a better understanding
of what types of content their audience is watching
to help with inspiration
and keep an eye on what is happening in their space.
This may be especially insightful for formats a creator
has not tried yet or does not publish often.
For example, shorts, live, et cetera, et cetera.
Let us know what you think in the comments below.
Next, we're adding video thumbnails
and content length in YouTube analytics advanced mode.
Currently YouTube analytics advanced mode
only lists video titles.
The goal here is to make advanced mode easier to use
and help creators find their videos faster.
Lastly, we know thumbnails for shorts are top of mind
for creators, so in a first step towards giving creators
the ability to customize their thumbs for shorts,
we're introducing the ability to select a frame
from their short to be used as a thumbnail
during a video's initial upload on Android.
When selected, these thumbnails will show on channel pages
in the shorts tab, shorts shelves from across home,
subs, and search results.
Thumbnails don't display in the shorts feed.
We are working on bringing this functionality to iOS.
We'll keep you posted as soon as it's available.
To select a thumb,
record or import a video with the shorts camera,
navigate to the final upload screen,
and then tap the added icon on the thumbnail of your video
to make your selection.
We are working on improving the experience
in the near future.
Leave us your questions below.
And that's it for this week
from the creators of YouTube to YouTube creators.
We'll see you on Tuesday.