hey what's up guys in this video i'm
going to introduce you to customcats
digisoft printing technology it's a huge
step forward in terms of print on demand
printing quality now dtg
while we love it because we kind of have
to as print on demand sellers we know
that the quality tends to degrade over
time if you've ever like sample ordered
your own products and run them through
the wash a bunch you'll notice that the
um the way that it's printed printed on
the t-shirt tends to kind of chip away
and get worn over time and that's
something that i think a lot of people
just accept but it really doesn't have
to be that way as you're gonna see in
this video uh mick from customcat
actually prepared a bunch of samples so
you don't need to take me or him at our
word you actually get to see the quality
of a digisoft print on these products
and it's going to blow your mind i'm
going to put timestamps on the video too
because if you're not going to watch the
full video at least jump to the section
where he does a side-by-side comparison
of digisoft to dtg printing and you'll
at least get to see like just how big of
a step forward this really is um he even
had a sample where he posted like a or
he printed a digisoft like like a
painting you could actually see like the
brushstrokes from the like an old
painting a couple hundred year old
painting on the shirt so i'm excited for
what the future holds with this digisoft
printing technology also there is a
giveaway so make sure you go ahead and
enter that if you would like to be one
of five winners that will be randomly
selected
to receive a digisoft printed t-shirt
straight from custom cat so i think i'm
going to turn it over to mick and
enjoy
it's mick from custom cat digisoft
wanted to get into our newest apparel
printing method called digisoft view
today it's something we're really
excited about our customers are really
excited about we're getting good
feedback on it it's really quite an
improvement on everything else that's
out there right now so i grabbed a bunch
of prints i want to tell you a few
things i think you're going to be
interested in and that
your audience i think might find useful
as well so let's take a look
all right so first
what is digisoft and why ninjasoft
digisoft is
our
next generation print technology that
was developed with the intention of
solving the problems that are plaguing
print-on-demand apparel fulfillment and
so basically what we did was we looked
around at
different apparel printing methods and
we studied them bringing expert printers
in-house and
just really testing and testing and
testing to try to eliminate some of the
biggest problems and really that
primarily has to do with the quality of
the prints
the color the durability
the consistency from one print to the
next really trying to bring a print on
demand up to the level of retail quality
where you can't tell the difference and
when a customer receives a
print-on-demand product that they're
going to be as happy as they would be if
they bought it anywhere else and so the
best way to describe it is an
amalgamation a combination of the best
principles of dtg
and the best parts of dtf it is a fully
proprietary technology there are a lot
of nuances or a lot of fine tuning to
get things like the hand feel
the way we want to get the durability
that we want to get the colors to
pop the way
that people like
it's something that print on demand has
not had yet next to me here i have a
couple of sample shirts we did recently
so these
are on a white t-shirt we're not
currently doing t-shirts yet but we do
expect to have t-shirts um available for
q4 this year we think we're only a
couple of months away from being able to
uh release t-shirts at commercial scale
but quality wise so the first thing you
should notice about this just the colors
pop
we're able to hit a much wider color
spectrum
with digisoft especially on a white
shirt you know
if you think to dtg prints on white
shirts a lot of times what you end up
with are you know a pre-treatment stain
turning the garment yellow the colors a
lot of times aren't as vivid because you
can't put as much pre-treatment down so
they look a little more faded so white
t-shirts especially pretty hard to do
with dtg but talking quality one of the
main probably the biggest difference is
just the durability so
what you're looking at here is uh this
shirt on the left
was uh directly off the
production floor and this shirt here is
the shirt that i've been wearing for the
last couple of weeks probably has about
five washes in it but you can probably
tell that the colors haven't degraded at
all if anything really the digisoft ink
kind of breaks into the shirt a little
bit more as you wash it it becomes a
little more
a part of the garment when it's first
comes
out of the out of the factory it's a
little more smooth feeling completely
different than dtg dtg a lot of times
you're getting kind of a rough
sandpapery feel digisoft is smooth
softer to the hand some people say a
little vinyly which i can see when it
first comes out and it's very slick if
you were here you could see or feel that
it does break into the shirt
nicely as you go so another point to
make here if you've ever ordered
multiple dtg uh prints if you've ever
done like a run of 20 dtg shirts you
probably found that not very many of
them look exactly the same with dtg even
with the same print on the same garment
you end up with a pretty wide variation
of how that is going to end up turning
out with digisoft basically every shirt
comes out looking exactly the same as
the design
you don't see the variation from shirt
to shirt
why does that matter well if you're a
seller you have a brand you know
obviously you want consistency with your
products so
you can
have a lot higher level of confidence
that the designs you're creating you're
putting on on shirts when they show up
to people they're going to be getting
what you want them to get and that it's
not going to change
or degrade
we're able to do some really cool things
with digisoft it can it can do some
really neat prints so i don't know where
this came from but it is a pretty sharp
looking piece of art and this is on an
activewear garment so this is like a
moisture wicking
you know performance long sleeve
performance shirt custom cat is the
first print-on-demand fulfillment
company to be able to offer
a full line of activewear products that
are all fully customizable if you look
around to other pod providers
usually what they offer is
like a sublimated all-over print cut and
sew you only get one color
you have to print it on a white garment
you usually don't get a lot of variation
with the
types of garments customcad is the only
one that can offer the ability to print
things like this on
any kind of for a product it's a major
differentiator and a major opportunity
for for sellers activewear is a
multi-billion dollar market so custom
activewear performance brands fitness
brands this is perfect
okay now the other garment i have here
is just a beautiful t-shirt print and
look at the colors on that butterfly the
colors and the detail again t-shirts
coming this fall these will be ready to
go for q4
i mean imagine a customer being unhappy
with this print
it's impossible couldn't happen
all right next up let's take a look at
some hoodies and
compare a digisoft hoodie to a d2g
hoodie this is when you're gonna start
seeing a big difference in how it looks
so here we have a dtg hoodie print is
that this print's actually not too bad
commonly when printing on hoodies and
dtg you're gonna find
kind of a fuzziness to the design itself
if you look the details here kind of
fuzzy the colors don't pop supposed to
be a brighter pink if you look at the
color scale down here the colors are not
true to what you would expect them to be
so it's a little more dull a little more
faded less
crisp
less detailed the other thing is when
you wash this this is going to come off
pretty quickly
so even though this isn't the worst
hoodie print i've ever seen it's
nothing compared to
a very very similar print using digisoft
so you can already see just the massive
difference in the colors the color scale
the details the detail of that water
design we intentionally created these
designs to
be challenging to print you know to just
really really test and see what it can
do digisoft has a lot of a lot nicer
feel too
actually feels very light but go back
over and look at dtg
this feels more sticky
it's more rough to the touch
a little more sandpapery
you could see if you look closely you
can see a pre-treatment stain
kind of going around
the edge of it when you come over and we
look at digisoft these are crisp
lines
there's no bleeding at all no fuzziness
it's just crisp
nice high quality print
alright so again we see the same issue
as we were having before this time
a red dtg print on a white hoodie you're
not getting the vibrant colors that you
would like this is supposed to be a pure
red and it came out looking pretty faded
right off the floor and unfortunately a
lot of dtg hoodies do just look like
this they're very hard to print dtg on
hoodies uh now moving down digisoft
you're gonna see
quite the opposite here you can see this
is a pure red there's if you look at
even just the colors of the garments i'm
not sure how easily you can tell on here
but
this garment is a lot whiter doesn't
have the pre-treatment
stain on it so
it just
pops more even just because the garment
looks better but you know the red the
red is pure it's the same all throughout
there's no fading there's no blurring
all the lines are crisp
this is essentially impossible for dtg
to do occasionally you need a dtg print
that looks pretty good on a hoodie but
this is every single print for digisoft
dtg
really can't touch this
with this print this is a back print on
a hoodie and just look at the subtlety
the crispness of uh these very fine
lines this is like a
sketch
and like watercolor type painting with a
black border around it but
just looking here you know it came out
perfect
the lines are perfectly crisp perfectly
opaque
no bleed no fuzziness you can achieve
this type of print with digisoft on a
hoodie
and since it's summer it's 80 degrees in
my office right now i'm
absolutely dying i thought i'd show you
some of our cooler
garment options here so this is the
bella flowy bellon canvas garment these
are selling like crazy they come in a
lot of cool colors but
i mean just look at this this is a
retail quality print right here
it feels soft smooth the colors are
great it's not going to come off it's
going to stay this quality for a long
long long time these are really high
selling items right now
really popular and then here's just
another bella uh tank top here with a
digisoft design on it but you know same
deal limitless potential with what you
can do here
here now is uh this is an activewear
piece that previously would have only
been able to have been
decorated with embroidery digisoft now
we can use instead of embroidery to do
full color limitless designs in the same
place that you would have done
embroidery in the past
with embroidery you're obviously bound
by a string color only certain types of
designs you can really embroider they
have to be simple it can't contain too
many colors or too many details but
giving the option now to
print in the same place
on a garment like this
with digisoft you know you can do a full
color print with fine detail if you just
look at how small those lines are on
this feather this is something that we
are
releasing within the next week this will
be available within customcat.com
so
check that out we think this can be a
popular thing
here we have a pretty extreme example of
the difference between dtg and digisoft
on a hoodie disregard uh this texture
here so basically we were creating a
design that has a lot of different
features that are difficult for
dtg this one that we're looking at
doesn't have that but the base the base
image is the same the color spectrum the
colors up here here the cat
these colors
you know slight differences but mostly
the same the digisoft print just
absolutely pops the feel is soft smooth
this ddg print is pretty rough kind of
sandpapery and obviously the colors just
soaked right into the fabric you try to
print something with this kind of
vivid color
profile it's going to be really hard to
achieve here the other thing that you
can see is
just
looking at the
fine lines down to a pixel
for digisoft another thing to look at is
just
this perfectly opaque white
detailed lines
cutting through it
it you know you don't see black fabric
behind it
over here
you know you look at the same thing and
you see this this rough semi-opaque but
you can see through it you can see that
it's soaked into the fabric
it's more sandpapery one of the big
differences too is the smell so
you're not gonna be able to smell it
through the through the camera but you
know dtg has has a much more vinegary uh
smell you know you can smell the
chemicals the pre-treatment um with
digisoft
i mean it's clean
you know you smell basically just what
up what a brand new garment uh smells
like before it's washed that's a major
difference there and especially for the
experience for the customer when they're
opening uh their package when they
receive it in the mail and they open it
up you know they're not getting
confronted with some weird smell
and they're able to immediately start
enjoying it all right so the bottom line
is this we created digisoft to allow
entrepreneurs to have a better product
sell a product that
you can confidently stand behind that
you're going to generate five star
review after five star review after five
star review it's something where you can
really
take your art and you can put them onto
a piece of apparel and it's going to
come out looking
like it was painted by vincent van gogh
maybe not exactly but pretty good right
i mean you can see the brush strokes in
this
that's a pretty detailed print right
there so that's it guys thank you for
watching also thank you to mick for
helping with this video and thank you to
custom cat for my t-shirt and the hoodie
right here that i've got that's also
digisoft
you can see here
the green screen definitely filters out
the green from the design here but i
also have a beautiful digisoft printed
hoodie i'm really excited to see what
kind of riffs this causes in the
print-on-demand landscape because it's a
big step in the right direction and
everybody's gonna benefit the sellers
the customers so check out custom cat
guys enter the giveaway it's completely
free you can win one of five uh digisoft
printed t-shirts the link is at the top
of the description guys thank you so
much for watching enjoy the rest of your
day i'll see you soon with the new video
you