Hello my YouTube friends its Richard founder of STRU
and Airbnb super host today's video is not only timely but it's really gonna
move the needle the top 7 things I want you to do as we close 2017 to prepare
for the best year ever in 2018 more profit more success more growth more
scale so the first thing I want you to do is to treat your Airbnb hosting or VR
be hosting as a business and doing that is going to help you grow your business
and that's really important because here's what's actually happening more
and more people are listing their place on Airbnb and home away and so on and
select there's more competition and here's my theory on all of this more
competition is fine that means that there's more demand there's far more
demand people that have never stayed at Airbnb or they stayed once if we can
generally raise all of our hosting standards which you're doing by watching
these videos and I hope that this is helpful if we raise our hosting
standards that will encourage more people to stay at Airbnb ease more
frequently and more often so even though there's more competition we can be the
best people and we can rise above and doing so is gonna help more people stay
here and generate more demand so treat it like a business shift your mind away
from this is something small - this is a mini business number - in 2018 it's a
new year I want you to take new chances I want you to take new risks I want you
to try new things I want you to grow yourself so what does that mean what
does that look like if you were only listed on one platform put it on a
second if you've listed on - put it on a third try home away booking com flip key
whatever at the same time maybe this is the year that you buy your first
property maybe this is the year that you rent a second place and you get involved
in rental arbitrage maybe this is the year you try co-hosting it doesn't
really matter but as I just said in point number one the competition is
increasing it's time to really like take a hold of this take charge and be in
control of your future so I want to encourage you to take risks get outside
of your comfort zone and do whatever it is that you've dreamt of but haven't
quite done 2018 is the year for you to do that
number 3 think broader this keeps coming up in all of our Facebook groups and so
on where people you know basically uses an excuse or a crutch or reason that
they can't do it oh well the legislation is changing it's not allowed in my HOA
you know there's all these reasons that people can't do it or they can't grow
but they're just excuses so think broader expand your horizon if
it's not legal in New York City well try Connecticut or it's not legal in
Connecticut try Oregon it doesn't really matter try International I'm doing all
sorts of new things I'm thinking broader I'm doing developments in Jackson Hole
I'm doing developments in Bali I've never done these things I'm taking risk
I'm thinking broader I'm seizing opportunity and I want to encourage you
to do the exact same thing in 2018 number four this kind of goes without
sayin - start 2018 perfectly so optimize your listing as I said earlier the
competitions only getting stronger so you need to make sure that all the
little things are completely buttoned up your photos the title the description
just realize that there's a whole like undercurrent of people that are property
managers and they may have dozens of listings - even hundreds of listings and
they have professional people helping them with all of this stuff so if theirs
is buttoned up and they're getting the clicks you're not you need to make sure
that yours is just as good as a professionals so there's dozens of
videos on our YouTube channel where we've review listings and tell you how
to do photography and all of that go check them all out put in the time now
in 2017 so 2018 is your best year yet number five a little hack you know how
you get feedback after every single person checks out and they tell you this
and that and the other and then they leave your private feedback and you sort
of get it lated when it's good you kind of get depressed a little bit when it's
bad you kind of like just move on well I want you to do a little homework
assignment go check out your entire year for every one of your listings read all
the feedback and then make sure that every single concern is addressed so
number six actually as I do that I realize you probably don't know what
this is realize I've worked at the Mercantile Exchange in Chicago and so
open outcry one two three four five six seven eight nine
you get the picture anyway number six I want you to treat this like a business
as we talked about in the first point which means I want you to reduce your
expenses think about how you can save more money and continue to provide the
best service possible so be entrepreneurial contact every utility
company and see if you can't get a better deal or if they have a special or
it's Christmas season whatever it is try and get your internet price down try and
get your landscaping price down try and get the cleaning service you know more
reasonable whatever you can do to continue to provide the best service
possible and reduce your expenses is gonna help you grow and the reason is
lower expenses means higher profit and that's critically important in any
business number seven reinvest all those savings in your business so just like
you would do anything else start to get educated if you've been waiting to buy a
laptop or a new system of some sorts take the savings and reinvest it in your
growth and that's a killer punch by reducing expenses driving profitability
and reinvesting in yourself your business is going to expand and the
things that you need to start thinking about are like whatever you were doing
if you wanted to be in marketing you to attend some conferences you'd get
educated you'd buy some equipment you'd maybe take a seminar I don't know
whatever you would do in a business I want you to think about yourself and
your Airbnb hosting as a business I want you to reinvest and grow and that's it
it's a wrap I think this is gonna be really helpful I hope it really drives
your business and promotes and gets you really excited to grow your business if
you want help we've got this membership site where we talk about stuff like this
but in much more deeper micro level we've got two different tracks the
bachelors track and the masters track and we're getting really granular we're
helping a lot of people the growth is already happening we've just got
launched but we'd love to see you over there if you want more information check
out our website STR dot University