Hi, Mike Mancini here with PPC video training.com. Thanks so much for viewing
our video on how to setup a google adwords account in under 10 minute. On
these videos it's designed for anybody to really do it whether you have
technical experience or not, but we go through it very very quickly. I know
you've got businesses to run, you've got lives to live, you've got kids. You know
there are a number of different things that come into our lives that don't give
us a lot of extra time this is not one of those things. There is not a lot of
fluff in this video. It gets right to the point with that set the best way to go
through this is as you see a step pause the video open up another window take
the step that we just spoke about come back resume the video and go back and
forth like that that will end up getting you through this video as quick as
possible another thing as we set up this AdWords account there are so many
different settings that you can do on AdWords this is to get you a basic
account set up no we're not talking about an Express account and we'll get
into that in a second we're talking about an actual advanced AdWords account
with the basic settings and things like that this is to help get you started so
without further ado let's get rolling to set up a google adwords account you
first need to have an actual google account and yes a gmail account is a
google account if you don't have one just go to google com this is only going
to take a second you see this information I'm going to go ahead and
fill it out quickly so I'm going to pause the video while I do that once you
get down here go ahead and click on next step agree to the privacy in terms you
have to scroll down to the bottom of it welcome we're all set up you can click
on continue once you've set that up what you're going to need to do is you're
going to want to go to AdWords google com it'll ask you to log in again you
can just skip this we'd like welcome to google adwords this is the first screen
that you're going to see what is your website we're going to use our website
PPC video training com here and here we go here is where Google is going to
suggest that you start out with Google AdWords Express we do not
AdWords Express there are not enough settings on it AdWords Express is
designed to get you into the AdWords program the problem is is that we cannot
target enough with it it's not meant for people to scale their businesses with
it's just for something for wanting to get started with I highly suggest going
and clicking this link switch to AdWords
decide how much you want to spend set your daily budget let's just say we're
going to spend three hundred dollars a month obviously I'm just using that as a
number which would be ten dollars a day
locations I just want to target my local area let's say I have a local service
business I don't service all countries and territories or even just United
States or even the entire state let's say I service minneapolis minnesota i
can just type in minneapolis i go here i click on add if you want some more
advanced options you can go to advanced search and you can see the map here and
you can click on different areas on the map by going radius harder beginning you
can drop a pin right here and go out five miles in fact let's do that
minneapolis i want to go out five miles search once you get that you can click
on add good when you're done click done and save networks search Network Display
Network we want to do the search Network display network or graphic adds the
search network is only when people are doing searches on Google and its partner
sites it's very targeted alright next we're going to select our keywords so it
auto populates keywords in here that were taken off of our website so it
knows what our website is about and it assumes if that's what we're going to be
advertising so quickly go through some of these ads and see if that's exactly
what you're advertising for now I have a pay-per-click video training business so
AdWords might be a little bit broad probably not going to do that one
affiliate marketing no google ads no online marketing a little bit too broad
google adwords no no PPC that's right up our alley that might still be a little
broad but for sake of time we're going to fly through this online advertising
yes per click no you get the point Edward
support what does PPC know and then I'll add a few more in here PPC training
pay-per-click training pay PPC videos pay per click videos now I'm not going
to put a ton in here and I don't want you to go crazy with this I wanted you
to come up with the top 10 keywords that you've got if you're under 500 bucks I
don't want you to come up with any more than 10 right now PPC is a little bit
too broad I normally wouldn't have this in here in fact I'm going to take it out
you want search terms that people are actually looking for you if you're a
plumber you don't want to write take every keyword that has to do about
plumbing you want plumbers near me plumbers location where you're at like
plumbers Minneapolis things like that you want to miss targeted as you can get
them click on save bit AdWords automatically set your bids to help you
get as many clicks possible I want i'll set my bids manually I don't want to pay
more than I only have a ten dollar a day budget I want to be realistic and say I
don't want to spend any more than about three dollars a day I click now it's
going to give you the opportunity to write your ad landing page this is where
you're sending the people the number one mistake I see would with people set up
accounts is they always send people to the front page of their website look at
it this way if i'm selling blue trucks I don't want to send people to the front
page of my website where I've got red cars and and black trucks in and maroon
motorcycles I want to send somebody to exactly what they're looking for if
they're looking for blue trucks and they type that in and they click on my ad
they're going to a page on my website about blue trucks you take em exactly to
where they're looking for the headline so what we're going to do is we want to
include some of our key words in our headline so we're going to say PPC
training videos and the headline to trained in
pay-per-click we have up to 30 characters to work with on each headline
but you can see I've actually managed to get the head like the keywords in there
twice PPC and pay-per-click description so video training to learn pay-per-click
marketing beginner to advanced it's got keywords in here it's got PPC or
pay-per-click it includes at least so includes a keyword capitalize the first
letter of every word include specific prices or promotions we don't have any
of those right now and use a clear call to action start now and click on save we
have our first ad save and continue now we just have to end our billing
information I'm in the United States I'm central time I can enter I'm gonna enter
all my information in here quickly obviously I'm going to blur that out but
bear with me a moment all right all the information is in here click that you
agree to AdWords terms and conditions click finish alright you got your
AdWords account set up go to your account and that's it your AdWords
account is active right now once these ads are approved it'll take a few hours
it will be up and running what you need to do to pause it is click on the little
green dot and click on paused ok everything is paused let's take a look
at our timer perfect ok when somebody goes to your website and let's say we've
sent these people from our campaign to our website and this is just one of the
products that we have but this is a free product but let's say we're charging for
this or let's say we're just sending people here to our email list wherever
you're sending people you need to make sure that they have a way to get in
touch with you I can't tell you how many times i've looked at people's campaigns
and it sends into a page but something is broken on that page where they can't
purchase or they can't do what they're supposed to do if i have a service
business i will have my phone number here i will also have a
forum for people to fill out and to be able to track this stuff to make sure we
know if this is working or not you can go up here to tools and click on
conversions add a conversion at our website pick a name so we're just going
to say plumbing because that's maybe the campaign that we're doing how much is
each conversion doesn't really matter you can say each time it happens it's
worth a dollar or 20 or maybe it's a hundred dollars to your business you
don't have to assign a value that's fine done every conversion yes I usually
choose a 90-day window sometimes it takes people a little bit longer to make
up their mind just leave everything else the same category is it a sale I'll sign
up a lead what is it let's just say it's a lead done include a conversions just
keep that and keep the last click model save and continue this code needs to go
on the thank you page for this so if somebody comes here and they fill this
out and they click on get the text ad generator they're going to go to a Thank
You page that is where this code needs to be placed that way it will count that
as a conversion so a quick way to do that is if you have your conversion code
let's say people are going and once again they're getting this product once
they fill this in and they click this button they go to a Thank You page this
is our thank you page where they can find the product that they just signed
up for or that they just purchased this happens to be a WordPress website when
I'm editing my page here's the text itself but on a wordpress site you can
just go over here to text go down to the bottom and you can paste that conversion
code right in here and then update on other website platforms there's usually
a place where you can paste that code so that's how you start a google adwords
account and get it up and running in just under 10 minutes hi I'm Mike
Mancini found our PPC video training com now while we've just shown you how to
get your account up and running what we haven't had time to show you is
everything else you should know to get the best results you can
out of your AdWords campaign just because you not have an account set up
you need to not only make sure it runs correctly but that you're not wasting
any money with it just because of this setup does not mean that it will be
profitable you need to make sure your ads are getting clicked and that's just
one part of it once someone clicks your ads that is step one but they not only
need to click your ad they need to be taken to the correct place and be
convinced to take the appropriate action whether that's to fill out a form make a
purchase or even call your business all of this is part of the customer journey
but maybe your website isn't ready what if you don't have a landing page what if
you have a really really bad website or not even a website at all well we still
have a solution for you please join us as we launch a new small business
training product designed to help those who want to continue their journey that
they just started here today and this includes with people who presently have
a website but also those who don't have a website at all or maybe just have a
really poor one you see we need beta testers we need to launch our product to
a select few who be willing to test out what we have before we do a full launch
to the world but let me put your mind at ease this is not some false scarcity
tactic I'm releasing it like this because the program is brand new and
before I release it to the masses I want to get together a small beta group of
early adopters who want to experience the program and make it better and yes
you will be getting a finished product not only will you be getting the full
product but new and improved revisions as well so that's right lifetime access
so if you are interested please go to PPC video training calm and sign up to
be an early bird adopter there are only a limited number of spots that will be
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you can give your business a boost for the new year this program will take you
through different things like everything that you just learned in the quick start
video but much much more in-depth how to get the best keywords for your campaign
and no more is not necessarily better how to find what your competition is
doing and how to duplicate the best and quickest ways to set up a
landing page with the elements that you need to complete the sale how to track
your campaign especially if your service business how to scale your advertising
and you also receive tools like AdWords campaign worksheets for Microsoft Excel
that will help you quickly and easily set up your campaigns a text ad
generator for writing multiple ads at once sample text ads for different
industries so you can see what's worked in the past and what is working multiple
checklists and action plans and everything else in between once again
when we have filled the spots they're full will not be offering any other
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our YouTube channel below to get other great free video tips tricks and
tutorials thanks so much for watching and we hope to see you soon
you