Hey, welcome back to the Six Figure Mastermind. Marianne here with you today.
We're talking about how to build your six-figure coaching business from home.
This was part two, how to build your audience. Stay tuned. So, in order to build
your audience, you kind of have to know who they are, right? You have to know who
your audience is. Let me show you a graph. This is an example. Let's say that you're
on social media. Let's say that you're on Facebook. You're building sort of
starting to grow a following, kind of ish maybe. And you're in front of any number
of people. Now these people may or may not be part of your demographic. This is
what we want to know. So, imagine that this circle represents the entire group
of people that you're in front of in social media. And this little wedge right
here represents your target audience. Now, if you're using social media for
business, you want this wedge to actually... Not just be this portion but you want
this to be the portion of people that of the... Are your target audience that are
seeing you on social media. In order to do that, you've got to know who they are.
So grab at a sheet of paper because we're going to do some homework right here.
And by the time this video is over, you're going to know exactly who your ideal
client is. Do you remember that game mash that you played in like third grade, you
know, where you put the M-A-S-H on the top of the piece of paper and then you know,
by the end of the game you would know who you were going to marry and what the
name of your children are going to be and what color car you would drive. And what
house you would live in? Well this is kind of the same thing except we're not
leaving it to chance. We're going to do it on purpose.
So, with that sheet of paper I want you to draw a few columns. We're actually
going to create three different client avatars for you. And whenever you create
a blog post or anything on social media you want to be talking to one of these
three people, alright? So, the first question you want to know is, "Is this
person male or female? Who is my target audience? Is this person male or female?"
You want to have an answer for that and each one of these columns. Remember this
column is target audience number one. This column is target audience number
two. This column is target audience number three. Maybe in all cases, your
ideal clients are female. The next thing you want
the target audience is their age. And I don't want any age spectrums here. I want
a specific age, okay? Maybe your first ideal client, she's 31.
Maybe your other ideal client is 35. Maybe your next ideal client is 37. You
definitely want to know the specific age of your client. Because that's going to make
you more relatable. The next thing you want to know about your audience is
their income level. Now, before I even put anything up there, please pick a target
audience that can afford what you have to offer. If you have a 10,000
dollar program. And the person in your target audience is only making
$25,000 a year, that's not an ideal client for you, okay? You want to
pick a client that can easily pay for what you have to offer. So, how much does
your client make? Write it down. So, your first ideal client, maybe she makes
$300,000 a year. Maybe the next one makes half a million a year, maybe the third
one makes a million dollars a year. You want to definitely know the niche of
your market, okay? Did you feel that uplevel start to
happen? You're like, "Oh, I'm getting to know this client better." If she's a
million dollar earner, she's going to be starting to think differently you're
getting into the mind of your client. Which is exactly what both of you want.
Okay, now we're getting into the more nitty-gritty questions. And in fact, I
have several questions that I'm going to be asked me about your ideal client. We're
getting into nitty-gritty questions like how many kids do they have? Are they
single married or divorced? Are they happy about being single,
married or divorced? Where do they work? Where do they shop? And I'm even going to
ask what they have for dinner last night? The better you know your ideal client,
the better your ideal client knows that they want to work with you. And remember,
every time that you post something on social media, you should be thinking
about that person in your mind. In fact, give each one of these ideal clients a
name. Maybe that's Jane, Sarah and Ashley. Or maybe it's whatever names you want to
think of. And then before you start to compose any content, close your eyes, get
in that mindset and think about that person in front of you. See their eye
color, see their hair color, see what they've been doing throughout the day.
You like kind of want to stock this mental image of your ideal client. So
when you're posting, you can say look, "Sarah, I know that on your 31st birthday
it was really tough for you. Because at this income level, you were struggling
with finding your own person. You know,
your husband made all this income and
you're finding like, gosh! I want to be a producer. I want to be the kind of person
that knows who they are outside of being a parent and I want to contribute to our
family's finances. And when you were awake at 2 o'clock in the morning,
opening up the fridge and pulling out that cheesecake, I know what it's like. I
was there." Okay, do you feel how specific that is? And if you're Sarah and wait...
Cheesecake at 2 o'clock this morning. Let's talk. Okay. So, you need to know them
so well that they feel an instinct connection with you and ever you're
posting content online. So, thanks for watching today. I have more content for
you as far as building a six-figure coaching business from home. Make sure
you check out the next video in this series. And before you go hit the
subscribe button ring the bells you can get a notification from me whenever that
next video comes out. Also, Sarah, you that was up at 2 o'clock this morning and that
cheesecake. If you feel this calling, if you feel like this coaching business is
for you and you want to get in on this, I want to know who you are because I want
to see if I can help you along your way. So hit up that link in the description
and I'll be hearing from you real soon.