Hello James Greaney here from Internetbizuni.com and in today's video
I'm going to be showing you on my computer new types of Amazon PPC
strategies that are working extremely well in 2019 so if you sell products on
Amazon or if you plan to sell products on Amazon in 2019 then this video is
definitely for you because I'm gonna be showing you them two strategies in just
a moment first I want to give you a quick update about the tax workshop that
were holding in London on the 2nd of March this is almost sold out there's
actually one place left as I'm recording this video so if you are interested in
coming to the tax workshop and literally developing an accountancy system for
your business so that you can simply keep up to date with 10 minutes work
each month and keep your accounts up to date and know exactly what tax you're
paying at the end of each year and just have a system in place so that it's all
straightforward and easy to manage and also you'll get to speak one-on-one with
the tax advisor that is going to be at the tax workshop day then please don't
waste any time because literally there's only one spot left at this moment so I'm
gonna leave a link down below for the tax workshop and you can click on the
link at signup calm and then I'll get to see you on the 2nd of March in London
our tax workshop but now back to this video if you're selling products on
Amazon in 2019 then you need to be following up-to-date
PPC methods like PPC has changed so much on Amazon since I started selling
private label products way back in 2013 it's constantly changing and in 2019
Amazon have rolled out even new changes again and in this video I'm gonna be
showing you these new changes and what you can do to take advantage of these
because as always that's what it's all about like new teens come out all of the
time but if you don't keep ahead and keep on top of them then you're not
gonna get the best advantages if you're just waiting for everyone else to do it
and then you start doing it you're not gonna get the benefits off it so that's
why I want to bring everything to you as early as possible
so that you can get the most benefits out of us that's what I'm gonna be
sharing with you in today's video ok so enough about that I'm gonna jump
straight into it now onto my computer and show you what I'm talking about ok
so now I just want to show you how you can quickly use these two types
of really powerful Amazon PPC ads to gain an advantage over your competitors
so if you're in America with bigger competitors you can really use these two
types of ads to gain a massive advantage over them before now the only type of
manual ads you could run were keyword targeting ads meaning that you would put
manual bid on a certain keyword or search term and when that search term or
keyword will get searched on Amazon your product would show up if you were the
highest bidder or if you were a lower bidder then your listing would show up
further down in the sponsored ad places but now Amazon have launched this new
beta tested section where they're allowing you to actually pick the
products that you want to advertise your products directly on so I'm just gonna
jump over to Amazon and show you how this looks from a customer's point of
view because no one that from a customer's point of view will allow you
to create a strategy that works for your brand okay so I'm just over on Amazon
Dakota UK and now I'm just gonna enter in the search bar you can enter in any
bigger brand that's in your America so any product that's competitor of yours
you can go and see what comes up when you search for their products are they
the ones advertise them for us or is there another brand advertising for it
so I'm just gonna use the example of Weber their barbecue brand here in the
UK they also sell in the US but I'm just gonna go ahead and type this in now
Weber barbecue yeah I'm just put in Weber barbecue accessories so when you
go to Amazon and search for Weber barbecue accessories these are the two
sponsored ads that come up this is a headline search ad up here so we're not
gonna worry about that for this video but I have another video all about the
headline search ads on YouTube and I will link that one up below if you want
to check that what else but what we're gonna focus on here at these two
listings so when you type in wherever barbecue accessories it's not actually
Weber that comes up it's this brand here Roman I can't even say the rest of us
but yeah it's this brand here that comes up
as you can see it's a very similar product to the ones web ourselves it's
like assess with different products inside as you can see Weber sell their
own accessory ket down here as well both what you really have to look at is what
customers are looking for so yes a lot of customers will type in this Weber
barbecue accessory and they will go and buy the Weber products because they are
bought into Weber as brand but they're also judging other products against the
Weber products so what I mean by that is they're also looking at the price some
customers are very price sensitive and they will go for the cheapest product
whereas other customers would simply look at reviews they'll judge a product
simply by looking at what past customers have said about the product and as you
can see this product beats Weber on both of these counts doesn't mean that they
actually have a better product but some customers will view it this way because
they have more reviews than the Weber accessory kit down here which has 23 and
this one has 41 they also have a higher review average so it looks like
customers prefer this product and the price is also lower than the big
brand-name Weber in this case so as you can see this brand already has an
advantage over their big competitor and they will be stealing sales off Weber by
simply having their product coming up in this product listing and paying for this
product search ad but now I just want to jump in further and show you the other
type of ad which is the product targeting ad so that was the keyword
targeting ad you can see how that work and go ahead and check it out for
yourself on your own product listing check out a lot of your competitors see
what's showing up there see if you have an advantage over them whether it's that
your reviews are gonna be better that your average reviews are gonna be better
whether you've more reviews whether your price is slightly better whether your
product listing just looks better or whether you have any additional benefits
with your product like you might have an app with yours you might have a course
you might have an e-book you might have unique features with your product which
will make your product stand out against your competitors
and this will persuade some competitors to buy yours ahead of a bigger brand in
this case sometimes it's not even a bigger brand but it's just a brand that
sell them well and you can get your product out in front of them with one of
these ads now I want to show you the other type of art so I'm just gonna
click in here and as you can see over here straightaway this ad pops up which
is on the product listing itself and there is also a line of other sponsor
product listing ads down here these are other opportunities to sell to customers
that are coming on looking for a branded product so customers coming on searching
for this Weber accessory kit then going in just about buy it and then they
sparked all of these other product listings and that is the power of
product hanging ads you can guess your product out on front to the customer at
crucial times in the buying process and simply change their buying decision so
the amount of customers that will come through to purchase this product but
actually decide now I'm just gonna purchase this one for $32.99 or I'm just
gonna purchase one of these because they've five-star reviews you know there
are so many different things that comes into a customer's head when they're
making a purchase it's not simply just buying for the lowest price or it's not
simply just buying based on reviews or it's not simply just buying on brand
there's a lot of different things that come into a customer's head when they
make and their buying decision and you can get on front of them at each
opportunity using these keyword search ads and the product targeting ads on
Amazon and this isn't just with Weber like there's loads of different brands
no matter what market you're in there are brands that get a lot of sales but
simply not using Amazon PPC this way this is a very simple way to steer sales
from your competitors in 2019 I'm just gonna show you now there was another
brand that I found out so I'm just gonna jump up here and type in D Walt D Walt
sells tools so I'm just gonna go in here type in D Walt and we could go for the d
Walt impact driver so this is a type of drill but as you can see straight away
the first brand that comes up here is not a D Walt drill
down here is a D wall drill but yeah and this one the D wall drill has better
reviews has more reviews and is only slightly more expensive so but then this
product listing is more unique comes with a bag and a spare battery but yeah
you can just see from kind of this quick example that there are a lot of other
things that come into a customer's mind and they will decide our products based
on little different things such as product images product titles product
reviews prices and you know no matter what it is that you use to make your
product unique make your product stand out this is a great way to really
showcase it because customers are literally searching for these keywords
like just by showing you this type of to ads you can get a front of customer
knowing what it is the customer is going to be looking at and knowing that your
product can be showing up at that exact time it's extremely powerful now I don't
know how long this will be out for because when something's in beta tester
they can simply decide to stop running it or they can change it about a lot so
again Amazon may change all of this about next week I don't know exactly how
long they're going to leave it like this or they could decide to leave a like
this permanently but the key thing is that you use it while it's there like
you use these types of ads to make sales while they're available because as I
said who knows how long they're going to be there in this exact format that
they're in now so now you know how to get the most out of Amazon PPC in 2019
and these are very simple strategies but they're working amazingly well so
definitely go out there and pick a few different products pick a few different
brands and start researching what their doom and develop your own strategy to
capitalize on these changes that Amazon have made to PPC in 2019 also I have
just updated the unique private-label course and brought to you a whole new
section of the course for new videos explaining everything that you need to
know to start creating profitable PPC campaigns if you have just started
selling products on Amazon so if you are new to Amazon and you haven't created
PPC campaigns then you're gonna find these extremely
beneficial if you're inside the unique private labor course then you have full
access to them from now but if you're not in already then you can sign up now
I'm gonna leave a link down below and yeah if you're interested in joining the
unique private label course then go down click on it you'll see all of the
different videos that you get inside literally there's loads of them at this
stage and it's all fully updated and it's all strategies that are actually
working in 2019 that are thought inside so I hope that you've enjoyed this video
and I look forward to speaking to you on the next one bye