So how do you optimize the metadata of
your YouTube videos so that your tags
look like this and you appear on the
first page of keyword search terms
irrespective of channel size? Well that's
what we're going to deep dive on right now.
Hello everyone welcome to vidIQ my
name is Rob. If this is your first time
here we are the YouTube tool and
channel that aims help you get more
views in less time and today we're
looking at how a small channel can
capitalise on a niche area to have a
breakthrough videos. If you have any
success stories yourselves on this topic
please do let us know in the comments
below. In this particular example we're
going to be looking at military
backpacks let's take a look. So here's
the military backpack in question the
5.11 rush 24 backpack, a fairly pricey
piece of equipment and it promises to be
the most superior storage capacity and
organization backpack without slowing
you down.
That doesn't mean too much to me, does it
mean too much to you? Possibly not. So who
is this backpack for? It's for channels
like this on YouTube. Wolf Pack Woodcraft.
They are into outdoor gear, camping and
hiking and as they say in their
description: be a part of a pack of
like-minded people that can learn and
grow together.
His favourite part of all of this is
the gear so camping gear equipment and
this is where we go back to this
backpack. So how can this channel
capitalize on this piece of equipment
with some content? So I've done a search
now on YouTube which is simply Rush
24 and it brings back some of these
backpacks as you can see: 511 Rush 24
backpack review. On the vidIQ search
information we can see that the highest
views for this type of video is 200,000
views, the average is 56 thousand views
so a fairly high view rating there and
some competitive channels. We can see
some channels with 300,000
subscribers, 18,000 subscribers 10,000
subscribers. But if I continue to scroll
down a list look what we have here:
Wolf Pack Woodcraft channel. Just 1,200
subscribers but a video about this
product with 20,000 views. So they've
managed to create content that gets 20
times their subscriber base because
they've really niche down on a specific
product to deliver a specific answer to
users, YouTube viewers, wanting to search
this type of content. Let's look at the
video itself.
Hey this is Cory from Wolfpack woodcraft and
today I got a new pack.
It's the 5-11 Rush 24 and I'd like to
share what I think it can do for me and
what I think it can do for you. Stay
tuned. So thank you Wolf Pack woodcraft
an excellent introduction to your video
it tells you exactly what it's going to
be about and why it will help us and
it's all done in the first 20 seconds
with your intro splash screen and value
proposition come join the pack. So why is
this video well optimized? Well we can
already see from the video optimization
checklist here that literally all the
boxes are ticked. The title length is
good although it could have some more
keywords in there, tag length is good
descriptions good, you've added cards and
end screens and you've also engaged with
your audience by pinning comments and
hearting them. It's even better news on
the video tags here where we can see
some really specific keywords have been
used and these are the ones that are
being ranked. 5.11 rush 24 version 2, new
rush 24 version, rush 24 backpack, 511
version 2; all of these similar-sounding
keywords reinforced and repeated in
slightly different ways and as you can
see these are the keywords that are
ranking specifically which have enabled
Wolfpack woodcraft to get some rankings
on some highly searched terms. So these
are the fundamentals as to why this video
has been successful. We can also see in
the description he's repeated some of
the keywords again talking about the
5.11 Russia 24 version. So
congratulations Wolfpack Woodcraft
you've created content you're passionate
about: hiking and camping
equipment you've created a video on
something that was underserved by the
YouTube video creator community or you
created content that better serves that
community than any other video creator,
you're punching above your weight for a
particular keyword. So what should you do
next?
capitalize on that keyword and this is
how Wolfpack woodcraft did just that.
This is a search for rush 72, presumably
the next backpack in the line and if we
look at the search terms it has very few
actual search terms, 1500 per month. The
highest views however is 1.2 million,
average views 118 thousand views, so
there is certainly potential in this
keyword and again at the top we can see
channels with 10,000 subscribers,
42,000 subscribers, so big channels are
certainly concentrating on this product.
But if we search down a list again a
little bit here we have Wolfpack
Woodcraft once again punching above
their weight 1,000 subscribers and a
video with 4,000 views, so 4x the view
size compared to subscribers let's have
a look at this video in detail. Alright
so I've been on YouTube for a year now
and one of my best performing videos is
on my rush 24 backpack. This is the
version two and even with that being my
most successful video you guys see these
bags in the background of other videos
of mine and you're constantly asking how
is the bag holding up what do I think
about it now that I've been using it. A
lot of you know that I purchased the
older brother the Rush 72 and so in
this video I want to compare the two I
want to show you what the real big
differences are, what the 72 has to offer
that the 24 doesn't and also what I
think of these packs now that I've used
them for almost a whole year now so stay
tuned. What I love about the introduction
to this video is that the video creator
has acknowledged two things: that YouTube
told him your previous video was good
and that the audience who watches his
content is asking for more content just
like this so that's now what he's
serving to his audience and YouTube and
he's been rewarded for it. Now as for
optimization take a look at this. I don't
think I've seen a more specific, focused
and ranked set of tags on any video ever.
It's all about this one particular
product rush 24 and rush 72
backpacks. So you can see rush 24
backpack, 511 rush, 24 versus rush 72
backpack, rush 24 511, 511 rush 72, all
very specific keywords. If we look back
at his previous video we can see
evidence of similar tags but we've also
got these big-ticket ones such as
camping, survival, pack backpacking,
keywords that maybe this video creator
is going to have no impact with because
they are high-volume search terms when a
channel has at 1,000 subscribers, So by
focusing on these keywords he has an
even better chance of YouTube correctly
categorizing this video and serving it
to the right audience. Now this video
currently only is two months old
it already has 4,700 views and from the
historical data we can see on the vidIQ
scorecard these views are starting
to ramp up slowly but surely that graph
is starting to climb up: the hockey stick
effect. So Wolfpack woodcraft it looks as
if you have a second evergreen piece of
content on Rush backpacks.
So let's audit Wolfpack Woodcraft's
channel a little more and this is what
you can do on your channel. By sorting
videos by most popular you can see which
videos get far more views than
subscribers. In other words YouTube has
deemed your content shareable with a
wider audience much beyond your core
subscribers. We can see the 2 backpack
ones here in the top 5 but there may
also be an opportunity to do more videos
on particular products here such as the Morag
are berg knife vs. e mora
bushcraft black, we drill deeper into
this video and again it is expertly
optimized with a
some very focused keywords. So it doesn't
matter if you're covering videos on
camping equipment, politics, beauty
products, gaming... you're passionate about
that content and you should be able to
drill down into niches where you think
you can provide the best video content
than any other video creator and answer
questions that haven't been answered
better than anyone else and it gives you
an opportunity to reach a wider audience
irrespective of your channel size. It
allows you to punch above your weight.
There's a bigger question circling
around the YouTube universe at the
moment and that's whether video tags
matter anymore. The answer is they
probably matter much less than they used
to but they do still matter. When you're
a small channel looking for any marginal
edge, optimizing your videos is where you
can jump ahead of the crowd as we've
seen in the example in this video. If you
enjoyed this video and want me to do more
deep dives let us know in the comments
below. Otherwise subscribe to vidIQ
for a lot more content just like this
enjoy the rest of your video making day
bye for now.