-I've been seeing him do grills for a long time,
and he been hooking everybody up,
and he finally decided to bless me,
so we gonna see what it's in for.
Oh, my God! [ Laughs ]
♪♪
-Diamond Boyz! The real Diamond Boy.
-Wow. -Welcome to the club.
What you guys fittin' up for doing? You heard me?
-Yeah. -And I'm King of the Grill.
-Of course! -Master.
-We got the best grill master right here in Houston.
You know, people come from all over the country,
all over the world, really, to come get a grill from Johnny.
-Bing. Let's go.
-Johnny. God-Dang. -Yes, sir!
-Grrrr!
-Astroworld will be this weekend, this Saturday.
We got Astroworld diamond here, baby!
Johnny Dang coming in, King of Bling.
Houston a big hub for the hip-hop.
-We're at Astroworld! -We're at Astroworld!
-They sell out 50,000 ticket in one or two days.
It's an honor to be a part of the festival.
I set up the whole booth.
How you doing, man? -Look at you!
-We make sure we got everything that's good.
That way, when people come to the booth, they're just like...
"Wow."
♪♪
[ Classical music plays ]
♪♪
-You know, I've been busy every single day.
Every week, I've been busy, especially this week.
I have an actual big shout-out to Travis Scott.
He doing a festival called Astroworld.
I go to all the festivals where they have a lot of artists.
The thing is, the artists, they always love
to buy something on last minute.
Let's say that they know they have a show for Saturday --
Travis Scott.
They don't call me last Saturday.
They call me on Friday to need jewelry
for a Saturday performance.
[ Laughs ]
I know that, if I go to the festival,
the artists will get some new jewelry.
♪♪
Ready for Astroworld, man.
We've been here for the whole week leading up to Astroworld
because I have to build a whole booth backstage.
You know, man, we stayed late last night, real late.
I didn't finish the -- the setup until, like, 2:00 a.m.
The tent already done.
You're going to love it.
We got a showcase, chandelier, couch,
a lot of nice stuff. So get ready.
-A lot of hard work put into it, man.
-Yes, sir! Ready for today. Alright, Mandi.
I'm excited today for Astroworld. We get ready.
You look sick! You got bling before me!
-Hey, Diamond Girl! -Yeah! Diamond Girl!
Alright, so, this how the plan is.
We have a lot of --
Of course, a lot of artists will be at the booth.
We already set up, stayed all night.
So I want EJ to stay on the top up -- secure the jewelry.
That's the most important.
And, um, I have another of my personal security
when I walk around.
Uh, you will be on the side of the booth.
Make sure service, drink, whatever,
artists, special guests.
Because these are not for public.
These are backstage only, the artists.
All the people getting, they're only VIP.
I want to keep excited vibes.
I want it to be everyone don't go, "Oh, I'm tired."
"Hey, can you help me with this?" "No."
If you feel tired, stay home, man.
I want the good vibes.
Alright, done. -Alright.
-Okay, right now, we cut out the camera,
and we talk about real business.
Not the bullshit for camera. [ Laughter ]
♪♪
-It's about that time.
-Alright, you guys headed there, good luck.
Drive real careful.
Okay.
[ Indistinct conversations ]
-I'm going to Astroworld!
♪♪
-Diamond Boyz in the car, huh?
-This official Johnny Dang here.
I told him, "Do you like Travis Scott music?"
He say, "Yeah, a little bit."
What do you say when you meet Travis?
-Hi. -That's it?
"Hi" is not enough, man.
♪♪
-Alright, try it again.
You know what I'm saying?
My jacket here?
Just to prepare for the festival, it take me, like,
almost one and a half months,
from the design the tent, get the tent done.
Special, I get a tent.
This is special-made from Vietnam.
This not get done from here.
I'm very excited because, uh, I'm going to meet a lot
of new artists like Megan Thee Stallion.
I already finished a grill for her.
♪♪
How's it going, dude? -Hell yeah.
-Yeah.
Of course, my partner, Paul Wall, performing.
I will be on the stage, rock with Paul Wall, baby.
I shred the game.
♪♪
[ Man speaking indistinctly ]
♪♪
-[ Shouting indistinctly ]
[ Cheers and applause ]
♪♪
-Alright, one more.
One more with me in there. There you go.
-Alright, y'all get this.
Hold on. -Yes, sir!
♪♪
-I first met Johnny back in 1998,
when I was a grill wholesalesman.
I used to do wholesale grills,
and I would come to Johnny with my orders,
and every time I would come,
I would always see him getting into arguments or --
or fights with customers, but it was all communication.
So I would come in, basically just explaining
what Johnny would be saying
to whoever would be there, you know?
-Yeah. -We have all type of clients
from all over, especially in the Deep South --
you know, sound different, where they might be speaking English,
but it's not your typical,
you know, dictionary type of style of English.
-[ Laughs ] -And it be the same with --
It be the same with Johnny, so I'm just --
basically, all I would be doing was just communicating.
-Paul understand exactly what I'm saying.
But another customer didn't understand at all,
and that's weird.
-Me being a rapper, as my, uh, rap career progressed,
people would recognize me in the store,
and it just become a -- a marketing opportunity
to market and sell grills...
-Right. -...where I'm selling 'em
out my trunk, Johnny's making 'em.
"Instead of me being a -- a wholesalesman,
let's do it together and really just put our hustle
and grind together and put that good -- good customer service."
That's one thing we really take the most pride in,
is making sure the customer's happy.
And that's been our -- our -- you know, our motto from Day 1.
[ Indistinct conversations ]
-What up, sir? Dudes!
Look, I got the jewelry. We set it up.
-We just took our hustle, that Houston H-Town hustle.
You know, just took it worldwide.
-Dolph has so much jewelry, honestly.
I told him his jewelry is more than my jewelry store --
back then. -"Back then."
-For real! -[ Laughs ]
But, like, if you come through Houston
and you don't come see Johnny, you ain't getting no money.
-Hey. -Johnny!
-Hey. -Oh, my gosh!
It's Johnny Dang!
[ Indistinct shouting ]
-How do you like the diamonds for the office?
-Yo, you stepped it up this year.
You know what I'm saying? -Yeah, a little bit up, right?
-Yep, but you always got the Ping-Pong table.
-Let me know. Are you ready to cash it out,
some diamonds? -Some cash.
But I might need to pull that card out.
-Hey, what's up, Johnny? -How's it going, man?
-Yeah, Johnny Dang in the building!
-King of Bling! Diamonds right here, baby!
-You know what I'm saying?
-And the people love Johnny Dang!
-Yeah!
[ Cheers and applause ]
I've been being at a lot of, like, festivals,
a lot of boxing fights, a lot of hip-hop shows,
especially whenever I go to New York,
Vegas, L.A. -- turn it up, celebrate.
So we have fun, you know?
Easy. You know what I'm saying?
Here.
♪♪
That's one of the big part of lifestyle,
because I'm not only working, making money, entertain myself,
by I'm watching the rappers' performance.
How you doing, man? -What's up, man?
How you doing? -Good to see you.
I have the whole shop here. Check it out.
Hang out with celebrities,
hang out with regular good people.
-How are you? Good to see you.
-Johnny has them. -I know.
-You know what I'm saying?
What's up? -[ Laughs ]
-[ Laughs ] Look at that.
-Look at that.
Diamonds right there, man.
-[ Laughs ] -Ballers day.
-Let me get you.
-[ Laughs ]
-Where the bracelets at? -Bracelets on this side.
♪♪
[ Indistinct conversation ]
DaBaby invited me to his show, and he brought me to the stage
in front of 50-some-thousand people,
dropping a necklace for him on the stage.
Yeah. You can't do better than that.
[ Indistinct conversations ]
♪♪
-[ Speaking indistinctly ]
[ Indistinct conversations ]
-Welcome to Flawless Gang.
Yes, ma'am.
Ooh!
-Shit. Ooh!
-You know what it is. -Y'all, I ain't got this.
-Yeah! This is the Flawless Gang.
-They're supposed to snap in.
-Yeah!
Put the top on. Let me see.
-[ Chuckles ]
-Ooh! -Yeah!
-[ Laughs ]
-You got the bling!
-That looks good, for real. -Them the most dancing.
-Yeah.
Welcome to the club, man. -Yeah.
We got an actual diamond here, baby.
-[ Laughs ] -Yeah!
-♪ Whoo ♪ -Alright, now.
-There you go. Oh!
Hit the showroom. There's diamonds there.
-Thank you. -I'm so proud of you, bro.
You know I've been seeing you since we came, man.
-Yes, sir!
[ Air hissing ]
[ Indistinct conversations, laughter ]
-Kansas City barbecue, man!
Hey, holler!
♪♪
-This shit ain't for show. We're real down here.
Drinks on me.
-H-Town.
-Ahh!
-There you go. Shut it up!
It's done, man. It's late right now.
Alright, that's it. It's Johnny Dang Weekend.
It's how the King of Bling, Diamond Boyz --
You know, that's how the Flawless Gang do.
I need to get back to my hustler.
Every day. -Whoo!
-Well, right now we're molding up one of our VIP clients.
Just know when you see them colors,
that means there's a lot of money about to be made.
[ Laughs ]
♪♪
-My very strong message in this business
or any business is to be honest.
Even you are dishonest one time,
you're going to lose credit forever.
I'm very, very upset
because I trust him with millions of dollars.
-It's about to go down.
-I don't know what happened to his mind,
thinking to steal quick money and thinking I'm not know.
-♪ Let me feed the beast ♪
-♪ Hey, yeah, hey, hey ♪
♪ Hey, let me feed the beast ♪
♪ Hey, G ♪
♪ I got to feed the beast ♪
♪♪
♪ Uh-huh, G ♪
♪ Hey, hey, hey ♪
♪ I got to feed the beast ♪
-I don't know what happened to his mind,
thinking to steal quick money and thinking I'm not know.
-♪ Let me feed the beast ♪
-♪ Hey, yeah, hey, hey ♪
♪ Hey, let me feed the beast ♪
♪ Hey, G ♪
♪ I got to feed the beast ♪
♪♪
♪ Uh-huh, G ♪
♪ Hey, hey, hey ♪
♪ I got to feed the beast ♪