[Inaudible].
I'm Dr. John Demartini and for the last 45 years of my life,
I have been traveling the world teaching and inspiring as many people as I can
to live the most amazing life they can.
And one of the things that I found along that journey is that having a
clarity of purpose, a clarity of mission is crucial,
particularly in business. When you're here to dedicated,
to bringing your products, your services, your ideas out into the world,
it's very important to be clear about what your primary intention is,
your primary objective of life,
or your chief aim as Napoleon Hill used to call it.
Getting clear about that expresses itself.
And the way to look at that is very simple. If you look at your life,
your life is demonstrating something you spontaneously do that you're inspired
to do that you love to do that you can't wait to get up in the morning and do.
Just like for Warren Buffett, since he was very young, I believe it's 7,
he was already doing stock trades,
at 11 he had already read every book in the Omaha Nebraska library on finance
and wealth building.
His life is a demonstration of a clear mission since a very young age.
I've also met people who are dancers, singers, performers, sports people,
at a very young age,
got clear about what their mission was and built momentum doing that.
So having a clarity of purpose and clarity of mission is very crucial,
not only in life, but in business.
Because if people don't know what you're committed to and you don't know what
you're committed to,
you're probably not going to be clear on your strategies obtaining it,
but having a clear and precise mission is important. Now, a mission statement,
I've seen many companies that I've consulted for,
many companies that have mission statements that have no relevance whatsoever.
In fact, I'm not going to give a name of a company,
but I was at a big building that the signature tenant of that building
was a company that had 40 floors. So it was a big company.
And on the entrance of the building,
it had the values of the company and the mission statement of the company.
But I was curious,
cause I sat and read it and I was fascinated by what they put in there.
And there was some lovely stuff in there and what they wrote.
But then I went out in this little cantina kind of place to have some muffin one
time, a bran muffin,
and I asked the people sitting there who worked in the company,
if they knew the values or knew the mission statement. Not one of them,
out a 75 people I asked knew what it was. So it had no meaning.
It wasn't fully expressed.
It's important to make sure that the mission statement is something that not
only is engaging from the leader,
but it's also filtered down into the people so they feel they're part of this
mission. And so a mission statement, I worked in a company in Houston, Texas,
where we actually sat down with the CEO, the founder of the company,
and we hashed out exactly what their values were,
what their primary objectives were. We sat down and mapped,
mapped out a beautiful mission statement,
something that literally brought tears to her eyes when she, when she read it,
then we went to the executive team of six people and we went and got an added
their highest values into it.
And we revamped the mission statement that included not only hers,
but now theirs in it. And then we went out to the people,
the next tier of managers in the company,
and we actually sat down and got their feedback and tweaked it a little bit,
a little bit more tweaking it.
And in the process of doing it now they were engaged.
And then we went out to the workers at the lower levels of the organization.
And we actually had them ask questions of how specifically is what their job
responsibilities,
how fulfilling that mission and job responsibilities was helping them fulfill
their individual values and got their input on it. And when we got through,
we had this magnificent mission statement that meant things to everybody in that
class, in that group that we spoke to at the organization,
got a feeling that there was a mission now in their life.
So it started from the top,
it went all the way down and it touched people's hearts all the way through.
And the productivity increased immediately after that was clear because when
people feel that they're doing something that makes a difference and they feel
that they're doing something that inspires them and they feel engaged and they
feel that they can make a difference, they want to go to work.
They don't want to take breaks. They don't want to escape.
They want to get in there and do something that makes a difference in people's
lives.
It's important to get feedback from the customers in businesses to know what
you're doing and making a difference in,
letting the people who work in the company, see that difference.
And that's what the power of the mission statement is. It starts in that.
Every human being lives by a set of priorities, a set of values,
and whatever's highest on our value is what our purpose and mission revolves
around. And in a collective group of people,
their highest values collectively can be integrated into a mission statement,
so they're inspired by it. That's where they're fully engaged.
That's where they're most productive. That's where they're most meaning.
That's where they feel that there's a cause in their life.
And that's where they're most authentic,
therefore they make the greatest difference.
So a mission statement is very crucial in a company and I've spent some times,
I think it was about 40 years ago when I sat with my first little company and I
started working,
it was a financial company and we sat and spent an entire day on that one topic,
getting clear on that. So everybody in the place was focused on one objective,
clear objective.
I alway say the vitality of your life is directly proportionate to the vividness
of your vision and clarity of your purpose. And so too in a company,
the vitality of a company is proportion to the vividness of the vision and the
clarity of the purpose and what's happening is in your executive center of your
brain, when you're living by your highest values,
the blood glucose and oxygen comes into that area of the brain,
and literally you're able to see a vision.
You're able to be clear on your objectives.
It's important to prioritize your actions according to a purpose,
your purpose is through time and space, your goals are in time and space.
And having a purpose is what drives you and allows you to go and do something.
And just like in your life, you'll have moments that inspire you,
that will bring a tear of inspiration to you, maybe a movie that you see,
or a piece of music you do, or something you've observed,
those moments of inspiration, you want captured in that mission statement.
So when you read that mission statement,
you feel that you're on a mission to do that and to accomplish that. You know,
it could be as simple as making a computer available to every human being on the
place of the earth, or making sure that you've educated a billion people.
I don't know what that is for you or the company that you're running or you're
part of, but finding that out is crucial and it's worth the time spent.
And you want to start with what you know, and let what you know grow. You know,
when I first wrote my mission, my personal mission statement,
I knew I wanted to travel the world.
I knew I wanted to go and research and learn as much as I could.
And I knew I wanted to teach.
And I knew I wanted to maximize human potential and help people do something
extraordinary with their life. There was no doubt in my mind that was clear.
And I wrote that out and defined that and tweaked it over the years,
my personal mission,
which is now filtered into my own business has been worked on now for 45 plus
years. And I've updated it 70 times with little refinements,
really polishing it. And so when I read it, I look at it, it's my life.
And when you have that much clarity and that much congruency,
people can sense it. They can feel the sincerity of what you're up to.
So I had a gentleman I worked with in Melbourne Australia many years ago that
his company was faltering and it was going down and losing market share. And he,
when I asked him about his mission, he wasn't clear. In fact,
you could go up to any human being and ask them and their productivity will be
really proportional to the clarity of that mission.
If they don't know exactly what they're doing,
you can see it in their productivity. Well,
this company was faltering and it was losing market share. And I asked him,
what's the reason why he got involved in the company. And all of a sudden,
he recaptured and looked back at a very young thing that happened in his earlier
part of his life. And then he realized, and he got teary eyed and he goes, 'wow,
I've gotten so far away from what the real reason why I got it in this business,
no wonder I'm off track.' We got him back onto his mission and he regained
market share in a very short period of time,
because he was clear again about what he was committed to. So,
don't allow the outside disturbances and the world on the outside to overrule
the voice and the vision on the inside, the real mission you're committed to,
it makes a difference in your company, it makes a difference in your life,
it makes a difference as your leadership skills,
it infiltrates into the people that you're working with and leading and know
that the greatest teacher is exemplification,
and when you are actually congruent with your mission,
you exemplify an inspired life. And that makes a difference in your company.
No company can go without having the heart involved in the mission statement,
the way you know you really have a clear mission,
is it literally it opens your heart and it makes you well up inside and you
can't wait to go out and fulfill that and you want to share it.
Those with a mission have a message. And those with a mission have a vision.
And those that have mission, vision, and message are unstoppable.
I always say there's nothing mortal that can interfere with an immortal vision
and an immortal mission. And you have that inside you,
a calling that you want to dedicate that's a service to people.
And I find the people that do that have meaning in their lives and they go on
and do something greater. Entrepreneurs that just want to get ahead financially,
et cetera, and they don't have a purpose in it, they ended up getting ahead,
but they end up using their money usually for immediate gratifications instead
of longterm services that make a difference in the world.
But the people that have meaning and have clarity of purpose,
they go out and do something,
and they're the ones that end up with the greatest wealth and the greatest
achievements and the greatest marks and leaving them in their legacies in life.
So take the time to get clear on your mission,
on what you're really committed to and your purpose in your business.
And you'll bring your heart and soul into the corporate world.
Thank you for joining me for this presentation today.
If you found value out of the presentation,
please go below and please share your comments.
We certainly appreciate that feedback and be sure to subscribe and hit the
notification icons. That way I can bring more content to you,
and share more to help you maximize your life.
I look forward to our next presentation. Thank you so much for joining me.