channel number eight is entrepreneur john
we just got featured on video influencers
oh this is awesome how they put this together
guys so a few days ago I
was actually notified that sean cannell he's the owner of
video influencers which is essentially a pretty
large youtube channel has a couple million subscribers throughout their
entire channels i was notified that we were featured in
a video now my initial surprise you guys are actually
going to watch my initial surprise in this video because
i saw the notification and i knew i needed to record it
and i knew i needed to record it because i felt that the story can really
translate to people that are watching this channel that are either starting up
their own brand or creating their own products
there's a lot of takeaways that i'm going to share while i'm watching this
as well as some key things that i'm going to share at the end of this
but i think it's really important to just begin with the story of how
sean and i even connected or how this even came to be
now the story really began five years ago
when i was at an event in las vegas we happened to break for lunch and
as you know some of the events have all these public food courts
and we just happened to sit on the same table as we were sitting on the same
table people were talking about youtube and he asked me hey does anybody have a
youtube channel at the time i had that one video which is how to start a
clothing line with fifty dollars he saw it and he was like yo dude this
is really good content you need to make more i was super
hesitant to making more content at the time because
honestly i didn't know how people would receive it i didn't know how people
would take it and he continued to push me he said make
more content next year your channel is going to do
great and i did so and a few years later we're at 50 000
subscribers and now we're approaching 150 000
subscribers and we officially got this nice youtube
plaque for the 100 000 which is amazing but in this video i want to react to it
like i mentioned my hopes is in really helping you guys
better understand how you can leverage social media to grow your brand and
business regardless of what it is that you're
doing right now so without any further ado
let's start and see what he says and then i want to expand on a couple of
those points as we go along so let's let's do it meet in person and
develop a friendship with that lives here in las vegas john
started his first apparel company right out of high school
and his youtube channel is a great example of what every small business
owner and entrepreneur should be doing on
youtube creating valuable videos sharing your journey and building your
brand while you're building your business
in addition to starting multiple businesses and learning a lot of lessons
john is now giving back with lots of creative videos
including how to get started with alibaba and ordering wholesale
shopify tutorials for beginners logo design sending and receiving monies
how to start your first t-shirt company or design your first piece of apparel
and lots of different things that he has
learned on his journey as an entrepreneur
right out of the gate he talks about all the different types of content i have
and as you're scrolling through my youtube feed chances are you've landed
on a couple different videos where you looked up hey i want to learn how to do
this for my business now the approach that i started with
youtube was essentially what questions did i have so as i
started my business out of high school like you mentioned
i had a lot of questions about how things were done like how should i do
certain things where should i host a website how do i
sell products there was all these questions and if i googled it
i'd essentially get like a blog post with like a bunch of different options
and it was a very long read it was boring so i figured why not create a
youtube channel around all the common questions that i
had starting up in hopes of helping somebody just hit that play button
and just start watching the video and by the end of the video
knowing where they should go and who they should use
so that was a really good point that he made there is i
started with my own problems and i just created content around it
while his consistency in uploading has been seasonal and
as an entrepreneur you can relate you got a business to run
his library of videos still generate over 400 000 views every month and his
top viewed video on how to start a clothing line with
less than 50 dollars has over 1.5 million views
it's it's not easy to do youtube guys it's actually very difficult to set up a
camera setup of video lights and push record
it's it's actually not that hard the the hardest part
isn't just sitting down and recording that first video
but the difficulty with uh with with longevity is a lot of videos won't get
the views that you expect right a lot of times as youtubers
publish a video they hope that it gets a hundred thousand views
so they could share it with somebody but i always just realized hey why not just
put the information out there and see what happens with it
and that's really how my channel got started i wasn't just hoping on views
and wishing that i got this maximum amount of success and
subscribers i was just like how do i help
you guys how do i help the people watching and it doesn't matter how many
views it gets as long as it gets a couple hundred i
would be happy and the beauty about some of the things that
sean cannell taught me over the years is that you could position your videos
to grow over years or like compound over months and years
so a lot of these videos that started with 100 views today have somewhere
around 300 000 so that's the beauty about youtube from
john is number one if you're a business owner i think this is a great model
to follow in terms of building your brand by creating content around
how you did what you did when it comes to building
your business i think secondly this is also just a great way of giving
back and preparing for the future by answering other people's questions and
helping upstart entrepreneurs or other people in
your industry you're just building your community and you're building a lot of
goodwill and building trust with those that you
may end up being able to serve in the future and as far as preparing
for the future by building a subscriber base by building a
following john is giving himself diversity in
uncertain times because if there's one thing this pandemic has showed us it's
that it's never been more important to at least diversify your
business with some sort of online aspect as well as
having an online offer and online influence so every smart
small business owner and entrepreneur should be thinking about building their
influence online so that you're prepared for whatever
comes in the future and that right there
leaving off the endnote that he just noted that was a really good point
is that when i started youtube i wasn't really thinking about longevity i wasn't
thinking about becoming a youtuber it wasn't like it
was on the top of my mind or on a bucket list as a kid like i want to be a
youtuber because we didn't grow up with youtube
that way so i just did it for the sake of helping people
right and as we continued to publish more videos more and more people started
subscribing to the channel and then it became a mission and a cause
like how do we assist everyone at subscribing everyone that's watching how
can we better assist them in pursuing their
goals and that's really where we started that was the foundation of our channel
it's building brands from the ground up and
now that this pandemic happens and there's a big shift to online
now is like where you really start to see communities building online and a
lot of the things that we were doing five years ago are really starting to be
highlighted so i share that to say that now is the best time to start because in
five to ten years you don't know how the last
how the landscape is going to be but by simply hitting record
and getting your practice in right now and starting to build a small user base
you'll be able to take your business and your life in a direction that you
probably never even would have considered it being so
if you're watching this right now and maybe you're on the fence about
starting your channel i want to leave you guys off with some actionable advice
and steps that i oftentimes share with a lot of
the entrepreneurs in our community that are thinking about starting a channel
i want to share them with you guys that you can immediately apply and start
taking action and creating an amazing online community for yourself and for
your brand now the very first pushback i always get
from people is i don't have the personality to be a
youtuber i just don't know if i can do it
alright well coming from me right you guys clearly see who i am you see how i
interact with you guys i'm not a pewdiepie and i'm not some girl who
travels in a van with a snake right like i don't have that kind of
personality to entertain you guys simply by
by talking to you like this you guys watch me for the content that i share
and maybe some of the jokes i put into it right
but regardless of that what i'm trying to say is that you don't need to have
that kind of personality all you need to do is take some of these
advice that we're about to share and you guys will see how they also
shared it on their channel and they were able to grow their
following to multi-million subscribers the first point is in narrowing down
your strengths and the things that you have at your disposal
what this means is simply don't go out of your way to become a youtuber
you know technically i could go out and become a girl
buy a snake and buy a van and travel the country and film it for your guys
entertainment i think this is how it's done a little
bit of dab dab dab motion here what are you doing oh nothing nothing
but to be honest i think it'd be a little difficult with the dab dab dab
motions i might have to do every single day to entertain you guys
that way so i'm not going to go out of my way to be somebody i am not
and in the same way you have to narrow down your strengths and what you have
available the the the background that you have your
upbringing some of the products some of the ways that you create things
are very unique to you so create that list
because the next point is essentially finding opportunities in the market
to actually highlight that which brings us to the last point and that is in
finding opportunities within your skill set
now when i first launched my very first video it was how to start a clothing
line with less than fifty dollars now the reason i decided to share that
video is because my work experience had had me starting businesses for less
than fifty dollars in the state of nevada so i knew it was
possible that we could do it and i couldn't find any of that
information online i would find a lot of articles a lot of
misinformed videos that were just com complicated and not really to the point
so i decided why not bring that experience and that skill set to
establish one youtube video that would help people how to start a clothing line
for less than fifty dollars now i got a lot of backlash for it because people
said this is false this is not right you need
thousands of dollars and of course you still need more money to actually invest
into your brand but for fifty dollars you can set up
everything that you need legally to operate and establish your presence
online and that was the point of that video so
as you guys are going through your skill sets and your strengths
find things in your life or things that you know are true
that could apply to many other people's lives and create a video around that
it could be about how to design a certain thing it could be about
a simple task that you do every single day that would help you stand out
online because a lot of people aren't sharing that now
that is one of the biggest ways to break into youtube is by sharing and bringing
value to your audience and at the same time if you're operating
a brand you want to bring value to your customers you want to be
able to remarket this and re-share this through newsletters
emails marketing all that good stuff right so use youtube and social media
as a way to create content to bring value to people's lives
and people that resonate with it will hit that follow button they'll hit that
subscribe button and they'll be asking for more content
and over the years it continues to pile up
we grew slowly we started at zero subscribers and we grew to 200 a
thousand five thousand fifty thousand i realized that i could
help more people if we expanded the channels topics if we expanded the
things that we shared and that's when we started a whole new
series called from the ground up and we were able to essentially go
behind the scenes into a lot of factories into a lot of ways that
products get created with the goal being to educate you guys into how your
products are made so you can design and create and just
really innovate the entire industry so if you guys enjoyed this video um
huge shout outs to video influencers for featuring us in that video if you're
thinking about starting a youtube channel
i highly encourage that you guys go check out their full length video
which is going to be linked in the descriptions down below and we'll tag it
up above as well now if you guys enjoyed this type of
content on my channel hit that like button
share it leave a comment if you think i should make more like this
or just leave a question about something that's going on with your brand or with
your life and how we can better assist you now if
you guys are starting a clothing line and you need more assistance
download the free trainings and pdfs that we have linked throughout the
entire channel and on our official website
linked right down below and if you're interested in supporting the channel's
ecommerce store where we wholesale quality blank apparel starting with some
quality face masks check them out down below as well so i
appreciate every single one of you guys watching
and i truly hope that this helps you kind of take some of the time that you
have and get unstuck and take action on
something and start building that online following
because the biggest obstacle is not if people are gonna watch it
that's not the biggest obstacle in your head it might be that but the biggest
obstacle that you really have is are you ready to just put yourself
online and get criticized because the biggest critic is going to
be you all right and it doesn't matter all the trolls in the description that
that are just trolling those guys are and those people
down there have very bad lives so don't worry about
what they have to say just know about what you're saying about yourself
because i know that it's possible as long as you put your mind to it alright
see you guys on the next one