How to rank images in Google hello and welcome
in this video session I'm going to show you
how to rank images in Google I'm going to take a sample keyword
as such and
and show you the critical elements for you to be able to rank your images
now if you're watching this video tutorial on our YouTube channel
then it is most likely that you want to rank your images
and therefore your online businesses revolves around
images so to speak okay
so when we think all ranking images
or ranking keywords or ranking web sites or ranking
YouTube videos what we can do is simply follow Google guidelines
and do so properly and intelligently ok
so as you can see if I was in this industry
and someone wants to search Google web search
then for some keywords Google automatically brings out
images as the result set therefore
you know let's say you're providing photography
or wedding party supplies and what not
right ranking images then becomes
important in a sense that you indirectly
bring potential customers to your website regardless
of if they are in their buying cycle
or whatever stage of their Google's
search cycle they may be in so as you can see
it is critically important to rank images
properly as well for the the industry you may be in now this is Google
search
web search but this is Google
image search and people search Google images as well
okay and the result sets that it has brought here
actually comes if you look carefully
from the top-ranking images so
you know the importance of ranking your images
so now let's go and find out
how we can do just that so
how to rank images well most important elements
for any ranking in Google is keywords
therefore if you have a large website with lots of images
okay your homepage is your
domain your folder structure becomes
extremely important so you know let's say you have over fifty
images or hundred different images or twenty images and you want to rank
images so then you work out
the most important keyword in a sense what
industry that you are in our example
we've got photography as a industry that we are
in within that folder so you create a folder
in your root directory on your home directory
okay you create a folder and name it to
the most important keywords single keyword is better
for this particular example okay but you're not limited you can say
you know you can if you choose you can say
wedding photography as a folder name
so that is totally up to you there's no set and
you know golden rule so to speak okay it
will depend on your online industry and your website so then within that folder
what I've done in this example I've created two
different folders and named one as in wedding
and named the other as in family portraits
now all the images that you want to rank
OK that is related to wedding
then would naturally would go in this folder and all the family portraits
that you want to showcase and so on would go into this folder
now in this folder you may have 10 different
images as long as you understand that the way you name them
has to be related to whatever the folder name okay
so that is the key the the final name that
you want to rank you know keep it short you know one
two three four or five words
is good enough more than that you're kinda pushing so
so let's have a look at this I have another video tutorial that
explains HTML image names and ALT
attributes and all that stuff right so in this example
we've taken bridal wedding party JPEG
we've named the image as such because we wanna rank that keyword
in Google right
photography wedding these are folders one folder two folder and a file name in it
now we have alt attribute here bridal wedding party
okay surely it is related to the image name
now title title you need to be smart
with title okay title and alt attribute cannot be the same
OK they have to be different the title talks about what the image
is people posing outdoors for a wedding party
in this example but as you can see it is still talking about
the wedding party okay so you that's bit of practice
you can perhaps master you know
naming your images and naming your
ALT attributes and naming your image titles
okay but I want you to understand the importance of doing things properly
now now we've got these out of the way
let's have a look there is one more critical element that you need to understand
because everyone else in your industry probably knows
the information that I've just shared with you because everyone else is talking about it
right
but that's just not good enough is you wanna
you know rank everything properly and you wanna do it within people Google guidelines
you came to my YouTube channel to learn
what works and what doesn't so
if you have Photoshop you have an option here
and file info where you can
place additional information okay and this is actually a must if you want to
rank your images
okay I'm not going to going depth and explain every
detail here but you know you can be intelligent
in a sense perhaps you know for your
author name okay
you may even do that
okay that's totally up to you what I'm saying to you is
Photoshop File Info
you can describe and attach
additional information to your images
Okay it's critical and is a must
now you may not have Photoshop well if that's the case
there are many free software's out there
and the video description will have the the hyperlinks for it so you can go
ahead and download it if you don't have Photoshop
okay I downloaded this particular program so I could show you
because within this you can also provide additional details
similar to the Photoshop now
let's go and have a look at what is really going on
now this particular URL allows me to upload a file
which in this case I've uploaded this particular file
and as you can see as far as details a concern
there is not much details happening but
I got the one from the Photoshop here
okay I saved it with
given these details as extra details right
now what you're seeing is that particular file as you can see
what's going on here well this particular
URL his particular tool
shows me the attached metadata
for this file and as you can see it pulls that information
from the image itself so I upload the image
and it's given me all these details
okay all these details
now this is the one the the Itag
software well as you can see I used that software and I provided
additional details
now this particular URL
okay image publishing guidelines by
Google OK I want to
point out couple of elements because you know there's no point
you taking my word and then going ahead and then doing things
OK because when you come to my channel and when you learn from me
I don't just give you you know and silly information I give you information that
comes straight from
Google and I show you have to use it properly
and as you can see here can you can read
much more about image publishing guidelines
but if you follow the information that I shared with you thus far
on how to rank your images in Google
then you can see here the page the images on
surely it has to be related to whatever the keyword that you want to rank
for that image right I but as you can see image title is here
provides search engines with important information about the subject matter
of your image so therefore a lot of people
they say to you just worry about
ALT tags ALT attribute okay they tell you not to worry about this
well you should worry about that
because that's what Google wants you to do now
why is the other information that I shared with you are important well
Google Webmaster Guidelines suggest to you if you can read here carefully
so as you can see relevant or not and that's how Google does things
it looks at all the information that I've shared with you and if you put them all
together
and name your image is probably put 'em in proper folders with proper keyword
names
okay utilize you know metadata
okay and then just
you know that's all you need to do okay people will come to your website
especially when they search
Google so if you wanna be here right in front of your potential customers
simply follow the
information that I just shared with you in this video tutorial session
showing you How To Rank Images in
Google I really like to thank you very much for your subscription and for your
visit
and I'll talk to you in the next video tutorial
thank you very much talk to you soon bye bye
happy rankings take care bye bye